Welcome to the Social Media Research Foundation
The Social Media Research Foundation is the home of the network analysis tool NodeXL – Network Overview Discovery and Exploration for Excel (2016, 2019, 2021 and 365) – extending the familiar spreadsheet so you can collect, analyze and visualize complex social networks from X, Reddit, YouTube, Wikipedia, and other data sources.
A growing number of academics, market strategists and social media managers from around the world make use of this easy-to-handle tool. You can, too!
If you can make a pie chart, you can make a network map!
Get the free NodeXL Pro ebook!
Mapping, measuring and understanding the landscape of social media is our mission. We support tool projects that enable the collection, analysis and visualization of social media data. See the NodeXL Graph Gallery.
The Social Media Research foundation is supported by a global network of academics and industry professionals from a wide variety of disciplines. Schedule a call with a network expert!
NodeXL supports all features to conduct professional social network analysis (SNA): Community clustering, influencer detection, content analysis, sentiment analysis, time series analysis and a lot more. Get NodeXL!
Social network analysis tool NodeXL
Networks are everywhere – but few people have learned how to see them or understand them. Whenever things connect to one another networks are formed. People talk to people, businesses trade with businesses, and machines connect to machines: all of these create networks. Once you learn to see networks you discover that they are everywhere!
Social network analysis (SNA) is a powerful way to organize a connected world. Network analysis can reveal insights into the ways things (like people!) connect with one another and form groups.
We live in a “Network Age” – but many people cannot “get” a network, do not know where to “put” a network or how to calculate and visualize insights into a network. For a “Network Age” network skills are not widely found. For people who do not program, networks are often just out of reach.
Network analysis can be made simpler! NodeXL is an SNA Tool that places network analysis inside the context of the familiar Excel spreadsheet. NodeXL adds menus and features to Excel to simplify the tasks of getting network data, storing it, analyzing and visualizing it, and generating reports that share insights into connected structures.
Get NodeXL Pro today and map your own networks.
Social media dashboard tool:
NodeXL Pro INSIGHTS
Take your NodeXL data sets to the next level with the
NodeXL Pro INSIGHTS Dashboard.
Use these web based, shareable, interactive data visualization interfaces to explore and explain the patterns in social media data sets.
NodeXL Pro INSIGHTS reports contain multiple pages dedicated to critical dimensions of social media conversations.
Map where conversations are taking place around the world and around the clock.
Find the key influencers and segments in the population. Zoom in on the positive and negative sentiment in the stream of messages.
Apply the latest network analysis tools to reveal the structure of the online crowd.
Get a free sample NodeXL Pro INSIGHTS report for the topic of your choice.
Social network training: NodeXL Academy
Attend expert led training customized to your needs!
NodeXL Academy has thousands of alumni who have gained the skills to collect and analyze social media networks (and more) with NodeXL.
Learn to “Think Link”!
Meet students from around the world working on social media analysis projects.
Connect with experts who provide one on one discussions of your research projects!
News and Updates
Have a look at recent news on current updates and events in the Blog section and sign up for our Newsletter.