Programs: Keynote Speaker and Workshop Presenter

Fortune in Misfortune: A Story NOT Silenced By Oral Cancer

Eva Grayzel transports dental professionals into the oral cancer patient’s experience sharing riveting details about her delayed diagnosis and finding the strength to persevere through the devastating effects of radical surgery and radiation motivating new thinking about oral cancer screenings and patient education. Her compelling narrative humanizes oral cancer, inspiring audiences professionally and personally.

Objectives:

• Inspire new thinking about patient communication
• Integrate screenings with patient education
• Understand the physical and emotional effects of a late stage oral cancer diagnosis.
• Connect with patients and clients more effectively

Oral Cancer Uncovered: Safeguard Your Practice and Save Live

Oral cancer is dentistry’s deadliest disease, often diagnosed late, leading to speech, eating, and facial challenges. In this course, Eva Grayzel, a late-stage survivor, shares why she sued her dental professionals—not for financial gain. Even if you win a malpractice case, the emotional and professional toll can linger. Learn from Eva’s story to strengthen patient trust, improve communication, and avoid finding yourself in a similar situation.

Objectives:

• Learn effective tips for performing and documenting visual and tactile screenings in a busy dental office.
• Protect your practice with strategies for clear communication and thorough patient follow-up.
• Understand the critical balance between professional confidence and humility in patient care.

Telling Your Story For Professional Success: How to Attract the Right Patients For You

Story is the catalyst to make connections, build rapport and inspire trust. How do you tell ‘your story’ on your website and in your office? A powerful story evokes emotion, an actionable commodity which can attract new patients, promote patient loyalty and influence the purchasing of a service. Invest in the power of story; develop ways to grab attention and change the trajectory of your message. Facts alone may be easily forgotten. Instead, give them a story they’ll never forget!

Objectives:

• Communicate the value of services through story
• Promote your organization’s strength using story
• Develop trust with patients and clients more effectively

One Story. Multi Purpose.

How can a single story improve your business? Tell the story that delivers real insight into who you are and why I should choose you over the other dental practices in the neighborhood. Find a story that illuminates the values you live by, your work ethic and your strengths. Over the phone or in-office, Eva will meet one-on-one for 15 minutes with every member of the team and develop a 3-sentence story for their website bio and to use for articulating their value to new patients. Discover and craft the story only you are meant to tell to attract new patients, develop relationships and promote patient and employee loyalty.