AI can make customer service
more human.

Yes, you read that right. At Ruby, we believe artificial intelligence should help people connect faster, better, and more meaningfully—while delivering transparency and efficiency for small businesses like yours.

Let people focus on people.

Customer service professionals typically juggle a lot of tasks during conversations. When answering a call, for instance, a receptionist may need to search through a large data set for information, take detailed notes, perform intake, and practice active listening all at the same time.

But instead of making these professionals’ jobs easier with autonomous tools, countless services use those tools to try to replace human agents. And that only leads to frustrated callers, eroded trust in businesses, and ultimately, wasted investments.

At Ruby, we’re doing things differently. Join us and the new generation of businesses using AI to center—rather than replace—the human in customer communication. Here, you’ll find everything you need to do just that, from practical AI guidance to detailed looks into our AI-enhanced features.

AI at Ruby: how it works

Ruby is all about helping small businesses achieve more. That’s why we’ve added artificial intelligence capabilities to our call flows and app. Rather than using these capabilities in place of humans, we’ve designed them to serve our team of virtual receptionists, your callers, and your bottom line.

Call Nav

Provide best-in-class caller experiences with friendly, professional human receptionists supported by an AI assistant trained exclusively on your business.

Call and voicemail transcripts

Follow along with verbatim AI-generated transcripts of every call Ruby handles for your business, as well as transcripts of your voicemail messages.

Sentiment analysis

Drive better customer satisfaction outcomes with AI-quantified insights around your callers’ sentiments.

Advanced robocall filtering

Minimize unwanted spam calls and robocalls with our smart  AI filters.

We built and continue to manage all our AI features in-house. Our software engineering, services, and customer support teams work collaboratively to ensure these features deliver tangible benefits for your business and the people you serve. How? By remaining true to our values and our commitment to creating personal connections.

At Ruby, we use AI to…

Ruby does not use AI to…

Replace human connections.

People prefer talking to people. Ruby’s AI tools are designed to support and remove barriers from that tried-and-true form of connection rather than needlessly disrupting it.

Inflate your charges.

All our AI capabilities are available to every Ruby customer, regardless of usage or plan size. Get the most of our AI-enhanced services by opting in to this technology for your account, or keep things simple with a classic Ruby setup. Either way, you can rest assured your callers are getting the best experiences out there.

Mislead or obscure.

By analyzing only real calls and any information you’ve provided about your business, our AI tools abstain from unhelpful fabrications and unclear interpretations.

Discover how these features enhance
your customers’ or clients’ experiences—
while giving you better insights into your
callers and their conversations with
Ruby’s virtual receptionists.

Meet the AI assistant that helps receptionists work smarter for your business.

Searching for information shouldn’t get in the way of active listening and empathetic service—which is why we created Call Nav.

Call Nav allows our team to work essentially hands-free and provide detailed answers to virtually  any question instantly. While a receptionist handles a call, our LLM-powered assistant pulls relevant information from a database built for the business  that receptionist is representing. The system navigates dozens of frequently asked questions in real time to synthesize key points throughout the conversation.

Call Nav works similar to any other AI chatbots you might use to seek information. It’s built from only data you provide and used exclusively by our receptionists.

Transcripts, sentiment analysis, and advanced robocall filtering

Get the most out of your calls—and full transparency into your callers.

Curious about how callers actually feel when they contact your business? Our new AI tools give you full access to every conversation. You can scroll through conversation and voicemail transcripts, see a detailed breakdown of caller sentiments, and more. It’s all available any time in the Ruby mobile app and portal.

Additionally, Ruby’s AI tools help us identify likely spam numbers and filter out robocalls, saving you from wasted time and frustration.