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Competitive
Intelligence
Services

Strengthen your market position through actionable insights and forward-looking strategies tailored to your business goals

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Deep, Domain
Specific Expertise

Unlock strategic advantage with our Competitive Intelligence services, purpose built to address your most essential challenges and drive new growth for your pharma, biotech, life sciences and healthcare businesses. We deliver impact through:

  • A unique blend of deep, domain specific expertise revealing high value opportunities.
  • Integrated insights that drive strategic decision and accelerate your competitive advantage.
  • Transforming fragmented data into powerful, actionable insights – illuminating opportunities in emerging technologies and therapeutic silos to fuel your growth.

Transform Strategic Decisions with Competitive Intelligence

Gain Insights into
Pharmaceuticals Markets

Explore comprehensive data and trends shaping the global pharmaceutical industry.

Evolving Competitor
Strategies

Track and analyze the dynamic shifts in competitor strategies.

Emerging Opportunities with our
Expert CI Services

Leverage our CI experts to proactively unlock new market opportunities.

Our CI Services

Real-world examples of CI-driven insight, sharper strategy, and measurable business impact

  • Drug Discovery

  • Research & Development

  • Commercialization

  • Sales & Marketing Intelligence

  • Primary Research

  • Ongoing CI Monitoring

Pipeline
Tracking
Therapeutic Area
Assessment
Literature
Analysis
Patent and IP
Analysis
Clinical Trial Tracking
Clinical Trial
Tracking
KOL Assessment
KOL
Assessment
Investment Analysis
Investment
Analysis
Technology Scouting
Technology
Scouting
Product Discontinuation
Product
Discontinuation
Unmet Need Analysis
Unmet Need
Analysis
Market Sizing & Forecast
Market Sizing
& Forecast
Demand Analysis
Demand
Analysis
Competitor / Product Profiling
Competitor /
Product Profiling
Competitor Monitoring
Competitor
Monitoring
Benchmarking
Benchmarking
Battlecard Creation
Battlecard
Creation
SWOT Analysis
SWOT
Analysis
Win / Loss Analysis
Win / Loss
Analysis
Capacity Assessment
Capacity
Assessment
Key Partner Analysis
Key Partner
Analysis
Business Model Assessment
Business Model
Assessment
Blue Ocean Strategy
Blue Ocean
Strategy
Pricing Strategy
Pricing
Strategy
Go to Market Strategy
Go to Market
Strategy
Advertising and Campaign Analysis
Advertising and
Campaign Analysis
Voice of Customers (VoC)
Voice of
Customers (VoC)
Customer Sentiment Analysis
Sentiment
Analysis
Channel Partner Analysis
Channel Partner
Analysis
News Tracking
News
Tracking
Social Media Monitoring
Social Media
Monitoring
Deal Tracking
Deal
Tracking
M&A Tracking
M&A
Tracking
Conference Coverage
Conference
Coverage
Geopolitical Risk Assessment
Geopolitical Risk
Assessment
Regulatory Updates
Regulatory
Updates
Product Monitoring
Product
Monitoring
Why Competitive Intelligence with Roots Analysis?
▶We leverage our in-house expertise to address the entire breadth of business requirements. This passion enables a powerful commitment: To unlock the true value of data for your business.
200+
Years of Collective Experience
We bring deep expertise across pharma and biotech, life sciences, medical devices and diagnostics, offering tailored and actionable insights
70+
Analytical Frameworks
We have designed and developed highly insightful proprietary analytical frameworks that simplify decision making for our clients.
40%
Clients are Pharma Giants
We work with Fortune 500 companies, start-ups, academia, venture capitalists and strategic
investors
Change We Created
Designing GTM
Case Study>> Go-to-Market Strategy
Designing a GTM Model for Rapid Digital Therapeutic Adoption
A digital therapeutics startup used real-time market insights to redesign its GTM approach and resolve adoption barriers quickly
Customer Verdict
Case Study>> Voice of Customer
The Customer Verdict: Evidence-Based Insights for Growth
In a groundbreaking Voice of the Customer (VoC) initiative, a leading pharma technology provider leveraged key performance metrics to overhaul customer experiences and improve the product quality
Pipeline Tracking
Case Study>> Pipeline Tracking
Decoding GLP-1 Complexity for Series B Success
A mid-sized drug developer leveraged our pipeline tracking intelligence to decode the GLP-1 landscape, forecast growth potential and adopt proven learnings from industry leaders
Literature Analysis
Case Study>> Literature Analysis
Evidence-Based Risk Profiling for Sema3A Pharmacological Inhibition
The UK R&D team of a multinational pharmaceutical company leveraged our literature analysis to evaluate the safety profile of Sema3A inhibition
Designing GTM
Case Study>> Competitor Profiling
Data‑Driven Competitor Profiling for Smarter APAC Peptide Growth
In a focused competitor profiling initiative, a peptide API manufacturer used deep dives into CMOs based in APAC to optimize supply chain resilience and unlock more profitable deals
KOL Assessment - Case Study
Case Study>> VOICE OF CUSTOMER ANALYSIS
The Influence Blueprint: Evidence‑Led KOL Insights for Smarter Growth
In a strategic KOL Analysis initiative, a leading pharmaceutical manufacturer used evidence‑based influence mapping to sharpen expert engagement, accelerate trial delivery, and strengthen launch outcomes
Cannabis Lab - Case Study
Case Study>> MARKET SIZING ANALYSIS
The Revenue Catalyst: Data‑Driven Market Sizing for Smarter Cannabis Lab Growth
In a focused Market Sizing initiative, a Florida-based cannabis testing laboratory used data‑driven demand modeling to sharpen commercial targeting, optimize capacity investments and unlock more profitable, scalable growth across the state
conference coverage on PD-1 inhibitor antibodies
Case Study>> CONFERENCE COVERAGE
Provide end to end conference coverage on PD-1 inhibitor antibodies for solid tumors
A PD-1 inhibitor focused mid sized firm used detailed insights shared from the conference coverage to understand recent developments
Hematology Strategy - Case Study
Case Study>> THERAPEUTIC AREA ASSESSMENT
Evidence Powers Global Pharma Hematology Strategy
A global pharma leader leveraged our therapeutic area assessment intelligence to refine its commercial strategy and accelerate market positioning across rare hematological indications
Gene Therapy Demand Case Study
Case Study>> DEMAND ANALYSIS
Mapping Gene Therapy Demand for Smarter, Low‑Risk Scale‑Up
A large Germany‑based bioprocess company used our demand‑modeling intelligence to build a clear, volume‑based view of gene therapy APIs, enabling stronger capacity planning, lower investment risk and better alignment of technology platforms with high‑growth therapeutic indications