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Pricing Evolution Podcast
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Who Has the Pricing Power?
A Pricing Lesson in Two Key Fobs
Jan 1
•
Brendan Hodge
5
23:08
Prices Are Falling
Episode 019
Dec 5, 2025
•
Brendan Hodge
1
When Your Discount Becomes Your Price
My daughter sat down at the dining room table where I was working and announced, “I can’t decide whether I should buy the AirPods at $89 or wait for…
Nov 22, 2025
•
Brendan Hodge
3
2
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Surprising Trends in Lego Pricing
Mar 6, 2025
•
Brendan Hodge
2
3
2
From Classics Major to VP of Global Pricing
Oct 12, 2024
•
Brendan Hodge
9
1
The Power of Low Dollar Prices
Nov 13, 2024
•
Brendan Hodge
10
2
Starbucks and the Dangers of Discounting
Oct 23, 2024
•
Brendan Hodge
5
7
1
There Is Not Just One Price
May 14, 2025
•
Brendan Hodge
4
3
1
Understanding Contribution Margin
Nov 20, 2024
•
Brendan Hodge
5
2
1
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Why Would a Company Want a "Chief Pricing Officer"?
I apologize for the slow posting here.
Aug 20, 2025
•
Brendan Hodge
2
Pricing the Last Piece of the Puzzle
Episode 018
Jul 7, 2025
•
Brendan Hodge
22:57
Interview: Value-based Pricing with Doug Mullett of Forthright LED
Episode 017
Jun 3, 2025
•
Brendan Hodge
1
1
35:37
No, Big Retailers Can't Stop Tariff Price Increases
Tariff coverage in the news has slowed a bit.
Jun 2, 2025
•
Brendan Hodge
3
1
The Model T: How Pricing Created the Auto Industry
In 1905 there were less than 100,000 total cars on US roads, and the price of a car was 2x-3x the average annual wage of a US worker.
May 23, 2025
•
Brendan Hodge
1
27:30
There Is Not Just One Price
Customer and Product Segmentation
May 14, 2025
•
Brendan Hodge
4
3
1
You've Got (Tariff) Trouble
Episode 015
May 6, 2025
•
Brendan Hodge
2
1
29:52
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PricingEvolution
A professional pricer bringing common cents to an ever-changing world: weekly insights on pricing and the role it plays in business and life.
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