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Price Doesn’t Matter, Until It Does
While AI is accelerating the demand for "value pricing," are we asking the right questions to find an answer?
Jan 15
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John M Norkus
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What Happens After the Numbers Tie Out?
When the annual plan sets the board — and pricing reveals how the game is played
Jan 6
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John M Norkus
When a CEO Asks, “What Can We Do With Pricing This Year?”
The real question is: Are we prepared for what 2026 is about to demand?
Dec 10, 2025
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John M Norkus
1
Know the Business. Share the Stakes. That’s It.
The Simple Rule Serious Operators Use to Separate Value from Noise
Dec 2, 2025
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John M Norkus
Someone Has to Own Pricing
What I tell every CEO who’s serious about fixing it.
Oct 28, 2025
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John M Norkus
1
The Engineer and the Frog
Finding Value in the Right Context
Oct 16, 2025
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John M Norkus
Hey Exec. Hey Pricer. No Shared Language, No Shared Outcome.
Executives and pricers aren’t just miscommunicating. They fail twice: they don’t talk often enough, and when they finally do, neither side speaks in a…
Aug 25, 2025
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John M Norkus
1
To Be Fair, Pricing Leadership Isn’t Doing Itself Any Favors, Either
When EBITDA strategy matters, most pricers hand C-suites the perfect excuse to ignore them—by becoming a pricing stereotype.
Aug 18, 2025
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John M Norkus
3
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