Could your website benefit from a second chance? Now you can bring back website visitors and get more sales. Retargeting Ad Marketing.
Find out moreGet a second chance to make the sale.
Approximately 98% of people who visit your website do not convert on their initial visit to your site. With so much competition popping up almost every day how do you get the competitive advantage of re-marketing back to your website visitors? The Re-targeting experts at Presentation Multimedia can help you with that unique edge over your competition by targeting them and bringing them back to your website once again. Our retargeting campaigns aim to track each visitor to your website, add them to an audience, and follow them with branded ads across the web, eventually driving them back to the page you want them to visit to get that second chance of turning them into a customer.
our retargeting
services include:
- Website Programming
- Website Design
- Website Updates
- Content Management Systems
- Mobile-Ready (Optimized) Websites
- Social Media Integration
- Blog Feeds
- Original Content Development
What Is Ad Retargeting?
The answer is simple, Retargeting is a form of smart technology with targeted advertising/branding that are sent to people who have already visited your website. Ad retargeting tracks these visitors long after they leave your site, allowing you to reach back at opportunistic points in time through messages on thousands of websites/apps/platforms.
Does Retargeting really work?
If you have been Retargeted properly, your first reaction when you are being Retargeted is “wow, how did they do that?”
You will ask yourself, “how are my website visitors seeing my logo, brand or ad all across the internet?” The answer is, this is the results of well created and managed Re-targeting campaign that can take your results to the next level. With that said, retargeting is not for every campaign, and often requires a minimum media budget of at least $400 to $1,000 per month (depending on the industry and your goals) to be effective. Our larger clients and have seen very compelling results when retargeting is used as a strategic component in an overall marketing campaign.
Why is Ad Retargeting Useful?
Ad retargeting is significantly more effective than traditional forms of marketing. This is because, unlike other forms of marketing, it ensures that potential clients are always viewing your services, brand name, and other pertinent information. After they have shown interest in your services, ad retargeting ensures that they that interest percolates long after by reminding them on a regular basis about your services.
Is retargeting right for your organization?
Retargeting is actually fairly simple. Retargeting is a cookie-based technology that uses code to anonymously ‘follow’ your audience all over the Web. Here’s how it works: we place a small, piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let us know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
The process diagram illustrates how it works:
Presentation Multimedia is headquartered in Peekskill, New York, but we offer industry-leading retargeting services including strategy, creative, placement, tagging, coding, analysis, and reporting to clients all across the United States as well as in Canada. We have been providing top-quality retargeting solutions to our clients for several years now, and we have countless campaign success stories to prove that retargeting campaigns are some of the most effective digital marketing campaigns possible when implemented with the proper strategy and assets in place.