CRO

We help SMEs remove conversion bottlenecks at every stage of the customer journey. Using behavioural data to identify friction and remove barriers, our CRO approach reduces drop-offs across key touchpoints and improves returns from existing traffic.

  • Behaviour-driven Insights
  • Funnel Testing & Experimentation
  • Continuous Optimisation
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Details Pricing FAQs
More traffic means nothing if visitors don’t convert.

The Hidden Leaks Costing SMEs Growth.

Most SMEs focus on increasing traffic but overlook what happens after visitors arrive. Poor user flow, unclear CTAs, and disconnected analytics cause silent losses. Without CRO, every marketing effort leaks potential revenue, wasting budget and limiting ROI.

Based on Real SME Engagements
Measurement

Conversion issues are guessed instead of data-backed.

Decisions are based on assumptions rather than real user behaviour.
Execution

Changes are made without testing or prioritisation.

Design tweaks feel productive but don’t reliably improve results.
System

Optimisation happens ad hoc instead of continuously.

Without a process, gains are temporary and hard to repeat.

We help SMEs optimise every click, scroll, and action for measurable growth.

Behaviour-driven Insights That Reveal Real Opportunities

We uncover how your target audience actually behave, identifying what stops them from converting. Every improvement is backed by real user data, not guesswork.
When you understand the ‘why’ behind behaviour, optimisation becomes predictable, not experimental.

Funnel Testing That Turns Data Into Results

We create A/B tests and experiments grounded in real user behaviour to refine design, messaging, and UX until performance improves consistently.
Because testing isn’t about guessing; it’s about proving what truly converts.

Continuous Optimisation That Scales Conversion Over Time

We build feedback loops that measure, learn, and improve over time, so performance strengthens as customer behaviour evolves.
Growth isn’t a one-time project; it’s a living process.

Conversion Rate Optimisation Packages

Most conversion work focuses on surface changes instead of real user behaviour. We apply structured analysis, testing, and iteration to improve how customers actually move through your touchpoints, so conversion gains compound over time instead of relying on one-off tweaks.

Start

from RM1,800/month

Perfect For: SMEs who want to improve conversions before increasing traffic spend.

Identifying friction and quick wins that improve results without rebuilding everything.

What’s included:
  • Conversion review and issue identification
  • Prioritised recommendations based on impact and effort
  • Baseline measurement and tracking setup
Explore CRO Fit

Build

from RM3,000/month

Perfect For: Growing SMEs ready to test, refine, and improve performance consistently.

Using structured testing to improve conversion efficiency over time.

What’s Included:
  • Ongoing testing roadmap and prioritisation
  • UX, messaging, and flow optimisation
  • Performance tracking tied to leads and revenue
Request CRO Consultation

Deep

from RM5,000/month

Perfect For: Established SMEs optimising across funnels, pages, and channels.

Embedding CRO into decision-making across marketing and experience.

What’s included:
  • Advanced testing and experimentation planning
  • Funnel-level optimisation across touchpoints
  • CRO strategy aligned with growth objectives
Discuss CRO Scope

Conversion gains compound when optimisation is treated as an ongoing system, not a one-time adjustment.

The Result for SMEs

More conversions, less guesswork, and long-term growth through measurable improvement.

– Bounce
+ Conversion
+ ARPC
Our expertise across analytics, marketing, UX, and strategy allows us to optimise conversion decisions hollistically. This complements in-house efforts by reducing wasted spend and improving outcomes across the customer journey.
FAQs Schedule a Call
Kevin did a great job redesigning my website and improving its visibility and enquiries. I really appreciate his commitment and support throughout the process. Faith Foo Faith Foo Counseling

Deep Insights

Customer journey systems that strengthen trust across touchpoints before performance metrics decline.
  • Experience

    Why Good-Looking Marketing Still Fails: The Hidden Experience Gaps That Break Trust

    Many SMEs believe their experience is “good enough” as long…

Why Pixelake instead of a typical agency.

Freelancers and in-house teams usually optimise isolated pages or channels based on limited scope. That often leads to small gains that don’t carry across the wider customer journey. Our CRO work looks at how decisions made in one place affect behaviour elsewhere, from acquisition through to conversion and retention. By working across strategy, growth channels, and user experience together, we identify bottlenecks that are easy to miss and prioritise changes that improve outcomes across the entire system, not just a single page.
Most SMEs start with the Build tier because it allows testing to happen through a structured roadmap. Instead of running disconnected experiments, we review existing performance, define impact priorities, and test changes that address real constraints in the funnel. This approach helps reduce wasted effort early and ensures optimisation work compounds over time rather than being reset every few months.
We measure CRO success by how efficiently your business converts attention into outcomes. That includes changes in conversion rate, cost efficiency, and revenue contribution across key journeys. Improvements are assessed in context so results reflect whether friction is reduced and performance improves over time, not just short-term lifts.
CRO works best when there is enough behavioural data to analyse. That typically comes from having a website or landing pages connected to acquisition channels such as ads, search or social. The more signals available, the clearer it becomes where users hesitate or drop off. When CRO is connected to these touchpoints, optimisation decisions are grounded in observed behaviour rather than assumptions, leading to more reliable improvements.
CRO is not ideal for businesses without consistent traffic or measurable user journeys, as there is little data to optimise against. In these cases, optimisation work risks becoming speculative. When needed, we first help establish the right foundations so behaviour can be observed and measured properly, then apply CRO in a way that supports growth instead of forcing premature experiments.

SMEs across Malaysia are already growing with Pixelake.

Visitors decide quickly. Let’s make sure your experience earns action, not hesitation.

Tell us about your business so we can personalise your growth plan.
How do you want to grow? (pick 1 or more)*