How Guest Intelligence works across your property
Phunware helps resorts and hotels connect the systems behind the stay. Its configurable, multi-tenant platform brings location, PMS, POS, mobile, and transactional data into a unified property model, so teams can turn guest activity into clearer service, data, and booking workflows.
Connect property data into one operating view
Guest activity shows up across hotel and resort properties in different ways: the paths guests take, the questions they ask, the amenities they search for, and the bookings they complete.
Phunware brings that activity into one operating view, helping teams understand how guest behavior, property operations, and booking activity connect across the stay. With that context, teams can see where demand is building, support and improve service workflows, and identify where guests may be ready to reserve, purchase, or return.
AI Concierge
Data
Bookings
Help guests move from interest to reservation, purchase, or return visit.
Phunware fuses location, PMS, POS, mobile, and transactional data into a unified property model that supports AI Concierge, Data, and Bookings outcomes.
How guest activity becomes operational insight
Guest Intelligence works by connecting the signals that move through a complex property and organizing them into a model teams can use.
Location data shows how guests move. PMS and POS data help connect that movement to the stay. Transactional data shows what guests book, buy, and use. Together, those inputs create the foundation for AI Concierge, Data, and Bookings, helping teams move from separate activity to coordinated guest guidance.
Phunware’s Guest Intelligence Platform
Phunware’s Guest Intelligence Platform connects location-based services (LBS) data with transactional data to show you how guests move, what they engage with, and where you are making or losing money across your property.
Blue-dot Navigation/Interactive Mapping
Help guests move through complex properties with more confidence
Navigation gives guests turn-by-turn guidance across rooms, restaurants, pools, spas, towers, and event spaces, with real-time blue-dot navigation built for complex layouts. It reduces routine direction questions for staff and gives teams a clearer view of how guests move, search, and discover across the property.
Mobile App Framework
Build a mobile app around the way your property works
The Phunware Mobile App Framework gives teams a faster way to launch a native, brandable app for iOS and Android. Flexible modules and content tools bring wayfinding, property information, guest messages, and bookable services into one app, without starting from a one-off build.
Handle common guest questions before they reach the front desk
AI Concierge gives guests quick, property-specific answers about where to go, what’s open, what’s available, and what they can do next. Guests can get help with dining, amenities, directions, hours, and booking options right from the mobile app. Staff spend less time on routine questions and more time on the high-touch service moments guests will remember.
Reach guests at the right moment on property
Geo-triggered Push Notifications help teams send messages to guests when something nearby may be useful to a guest. Properties can share operational updates, promote available amenities, and guide guests toward dining, activities, events, and services when guests are nearby and more likely to act.
Give guests one place for important messages
Mobile Engagement and Message Inbox brings promotions, updates, reminders, and guest messages into one place inside the mobile app. Properties can keep guests informed before arrival, during the stay, and after checkout, while reducing missed updates and making key information easier to find.
Content Management and Integrations
Keep property details accurate and easy to update
Content Management and Integrations gives teams a way to keep property details accurate and easy to update, from amenities and events to offers, maps, hours, and menus. Phunware also helps keep information aligned across the mobile app and connected systems, so guests see the right details when they need them.
Managed Services
Keep content, workflows, and updates moving
Managed Services gives teams support for launch, content updates, workflow adjustments, and ongoing optimization. As offers change, amenities shift, and guest needs evolve, Phunware helps keep the platform useful, accurate, and aligned to property goals.
Analytics and Insights
See movement, app use, and booking patterns
Analytics and Insights gives teams a way to find patterns in guest movement, app activity, content performance, and booking activity. Teams can understand where demand is building, where guests are taking action, and where operations, marketing, and revenue teams may have opportunities to adjust.
Add platform capabilities as needs change
SDKs and Modules help enterprise teams extend the platform, enhance an existing app, or add capabilities on top of Phunware’s infrastructure. That flexibility helps properties adapt the platform to specific operational needs without relying on disconnected tools or one-off builds.
PMS data
POS data
Mobile activity
Location data
Transactional data
Unified property model
Connect with the systems your property already uses
Modern hospitality depends on many systems working together. Phunware is designed to fit into that environment, connecting PMS, POS, mobile, location, and transactional data into a unified property model.
The platform can work with PMS systems such as Opera, Maestro, Mews, and Cloudbeds, where applicable, along with other property and transaction systems that help teams understand how guests move, book, and engage across the stay.
Results from leading resort deployments
Phunware’s platform helps complex resorts turn guest engagement into measurable outcomes, from AI Concierge usage and app adoption to ancillary revenue and year-one ROI.
Frequently Asked Questions
What does the Phunware Guest Experience Platform include?
The platform includes Navigation, Mobile App Framework, AI Concierge, Geo-triggered Push Notifications, Mobile Engagement and Message Inbox, Content Management and Integrations, Managed Services, Analytics and Insights, and SDKs and Modules.
Together, these capabilities help properties guide guests, understand activity, reduce repetitive questions, and create more opportunities to book.
Is Phunware configurable?
Yes. Phunware is a configurable, multi-tenant platform built for complex hospitality properties. Teams can adapt the platform to their property, brand, and guest needs without starting from a one-off app build.
How does the platform support large hospitality properties?
Large properties generate activity across rooms, restaurants, pools, spas, towers, event spaces, and amenities.
Phunware connects guest movement, questions, bookings, and transactions into a clearer operating view, so teams can understand demand and act while guests are still on property.
Does the platform include indoor navigation?
How does Phunware work with existing systems?
Phunware is designed to complement existing property technology, including PMS platforms such as Opera, Maestro, Mews, and Cloudbeds, where applicable.
The platform helps connect location, PMS, POS, mobile, and transactional data into a unified property model.
How does the platform support revenue opportunities?
Phunware helps guests find what your property offers and move from interest to reservation or purchase with fewer steps.
For operators, that creates more visibility into guest demand and more ways to connect guests to dining, amenities, activities, upgrades, and services they may want to book.
Can teams extend the platform?
Yes. Phunware supports SDKs and Modules that allow enterprise teams to extend platform capabilities, enhance existing apps, or build new capabilities on Phunware’s infrastructure.
That flexibility helps properties adapt the platform to their needs without adding separate tools or starting from a one-off build.
See how Phunware could fit your property
Most platforms try to engage guests. Phunware gives them a reason to.
Three things your property has never had working together.
Navigation drives adoption.
AI-enabled engagement drives revenue.
Intelligence drives prediction and loyalty.
Don’t react to guest behavior. Predict it.
For the guest, Phunware feels like a concierge who already knows the property, already knows what they want, and never makes them wait.
For the operator, every one of those moments is a data point, a conversion opportunity, and a reason that guest leaves a five-star review.
What prediction looks like at scale.
Wailea Beach Resort – Marriott Maui
Wailea Beach Resort leads the Marriott Bonvoy Hawaiian Islands portfolio in ancillary revenue per occupied room. The property attributes this performance in part to 70%+ resort app adoption during guest stays and the behavioral intelligence that adoption generates.
“If you think about a luxury experience, what does that mean? It means you don’t have to think. It means that the resort is looking around the corner for you
– anticipating your needs and personalizing your experience. Phunware is how we do that.”
Laurie Garzon, Director of Sales and Marketing, Wailea Beach Resort -- Marriott Maui
Atlantis Paradise Island
Guests at one of the world’s most complex resort properties with 141 acres, multiple towers, a water park, beaches, dozens of restaurants and entertainment venues use Phunware to navigate and discover the full property.
This isn’t adoption driven by marketing. It’s adoption driven by usefulness. Guests recommend the app to other guests in online travel communities before those guests have even booked. That’s not a campaign. That’s a product so useful people volunteer to tell strangers about it.
“We have heard first-hand from guests that the app was a great resource for them both while on property and when planning their stay. There are many unsolicited comments on Facebook groups of guests promoting the app to other guests.”
VP Digital Marketing and CRM, Atlantis Paradise Island
It works with what you already have.
Phunware connects your PMS, POS, spa systems, and CRM. No replacement. No disruption.
You already have the data. Phunware is the layer that makes it usable.
Integrates with
- Property Management Systems (PMS)
- Point of Sale (POS)
- Spa and activity booking platforms
- CRM and loyalty programs
- In-room entertainment systems
What IT gets
- Documented APIs and reference architecture
- Clear SLAs and escalation paths
- Security and compliance documentation
- Low-maintenance ongoing footprint
- A platform that reduces IT support burden
“There’s always concern about lift. But with Phunware, the lift was light and the payoff was immediate. If you’re serious about delighting your guests, this is a no-brainer.”