Help guests find what to book, from pre-arrival to rebooking

Phunware’s Guest Intelligence Platform helps hospitality properties anticipate what guests need before they ask, what they may want to book next, and what can bring them back. Your team gets fewer calls to the desk, a clearer view of demand, and more ways to turn guest interest into revenue before, during, and after each stay.

Trusted by destination resorts serving millions of guests annually.

Results from leading resort deployments

Phunware’s platform helps complex resorts turn guest engagement into measurable outcomes, from AI Concierge usage and app adoption to ancillary revenue and year-one ROI.

Guest questions handled each week

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Of users acted on AI Concierge recommendations

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App adoption during guest stays

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Year-one ROI

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When guests can discover more, they can book more

A more valuable stay often comes down to timing: noticing what guests may want before the opportunity passes. A dinner reservation. An open spa appointment. A private cabana. A fun family activity creating lasting memories. Sometimes, it’s as simple as showing them the quickest way to the pool.

At many properties, moments like these are hard to connect. Guest questions, location activity, bookings, and transactions often live in different systems, making it a challenge for teams to understand what guests want while they’re still on property.

Phunware brings these activities together, giving teams a clearer view of the stay while there’s still time to guide guests toward what they may want.

See what guests need while they’re still on property

Phunware brings AI Concierge, Data, and Bookings together in one Guest Intelligence Platform. Guests get helpful answers before they call the desk. Teams see where demand is forming. Operators get more ways to guide guests toward dining, amenities, activities, and other services they’re ready to book.

AI Concierge

AI Concierge helps guests get quick, property-specific answers about where to go, what’s available, and what to do next.

Data

Location, PMS, and transactional data come together into a unified property model, giving teams a clearer view of how guests move throughout the stay.

Bookings

Guests can more easily find what your property offers and move from interest to confirmed reservation with fewer steps.

From pre-arrival through post-stay

Guest Intelligence helps properties guide guests across the full stay, from planning and arrival to in-stay discovery and the next visit.

PRE-ARRIVAL

Help guests plan their entire stay

Guests can explore what’s available ahead of time, from where to go to what they can book. They arrive ready to make more of the stay, and your team gets fewer basic questions before check-in.

ARRIVAL

Make the first moments on property feel easy

Wayfinding and AI Concierge help guests understand where they are, where they need to go, and what to do next without waiting for the front desk. Your team gets fewer routine questions during peak arrival.

IN-STAY

Show guests what they can book next

As guests move through the property, your teams can use Phunware to guide them toward available dining, spa appointments, cabanas, upgrades, and activities based on what they’ve shown interest in.

POST-STAY

Use every visit to improve the next one

Teams can see what guests discovered or missed, what they booked, and where demand appeared. Those insights can help shape a better next visit and more relevant reasons to return.

Property Intelligence

Modern hospitality operations rely on too many disconnected systems. Phunware helps connect guest movement, property activity, bookings, and transactions into a unified property model, giving teams a clearer view of what guests need and where demand is forming.

With clearer guest intelligence, operators can reduce repetitive questions and give staff more time for the human service moments that shape a better stay.

Create more value from every guest visit

Every property has its own layout, guest flow, and revenue opportunities. Schedule a strategy session to explore how Phunware can help your team reduce front-desk volume, surface more bookable moments, and uncover new opportunities across the stay.

Most platforms try to engage guests. Phunware gives them a reason to.

Guest experience apps are everywhere. User adoption is the real challenge. Phunware is different because it starts with navigation – the one thing guests actually need. Adoption is automatic. Everything else builds from there.

See how Guest Intelligence performs at scale

AI Concierge queries

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Handled in the first weeks at Atlantis Bahamas, helping guests find answers to navigation, dining, and amenity questions without calling the front desk.

App adoption

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Achieved at Wailea Beach Resort, Maui, showing guests use a mobile app when it helps them do more during their stay.

Engagement vs. industry average

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Measured at Wailea Beach Resort, Maui, where guests used the app throughout their stay to navigate, find amenities, and plan activities.

Three things your property has never had working together.

Navigation drives adoption.

Guests open the app because they need it. Real-time blue-dot navigation shows guests exactly where they are and how to get anywhere on your property. Rooms, restaurants, pools, spas, retail, every venue. Guests orient instantly. Staff stop giving directions. And every route taken becomes data your property can act on.

AI-enabled engagement drives revenue.

Once guests are in the app, you can act. The AI concierge answers questions instantly using your property’s real information: hours, menus, pricing, availability. Geo-targeted messaging delivers offers based on where guests are and what they are looking for. No blast campaigns, no generic promotions. Real moments. More conversions, without more traffic.

Intelligence drives prediction and loyalty.

As guests explore the property, Phunware builds a picture of what they enjoy and what they are looking for and then matches that intent with what your property has available. You stop reacting after checkout and start shaping behavior while the stay is happening. Guests leave having discovered more than they planned. They come back.

Don’t react to guest behavior. Predict it.

For the guest, Phunware feels like a concierge who already knows the property, already knows what they want, and never makes them wait.

For the operator, every one of those moments is a data point, a conversion opportunity, and a reason that guest leaves a five-star review.

What prediction looks like at scale.

Wailea Beach Resort – Marriott Maui

Wailea Beach Resort leads the Marriott Bonvoy Hawaiian Islands portfolio in ancillary revenue per occupied room. The property attributes this performance in part to 70%+ resort app adoption during guest stays and the behavioral intelligence that adoption generates.

“If you think about a luxury experience, what does that mean? It means you don’t have to think. It means that the resort is looking around the corner for you

– anticipating your needs and personalizing your experience. Phunware is how we do that.”

Laurie Garzon, Director of Sales and Marketing, Wailea Beach Resort -- Marriott Maui

Atlantis Paradise Island

Guests at one of the world’s most complex resort properties with 141 acres, multiple towers, a water park, beaches, dozens of restaurants and entertainment venues use Phunware to navigate and discover the full property.
This isn’t adoption driven by marketing. It’s adoption driven by usefulness. Guests recommend the app to other guests in online travel communities before those guests have even booked. That’s not a campaign. That’s a product so useful people volunteer to tell strangers about it.

“We have heard first-hand from guests that the app was a great resource for them both while on property and when planning their stay. There are many unsolicited comments on Facebook groups of guests promoting the app to other guests.”

VP Digital Marketing and CRM, Atlantis Paradise Island

It works with what you already have.

Phunware connects your PMS, POS, spa systems, and CRM. No replacement. No disruption.
You already have the data. Phunware is the layer that makes it usable.

Live in weeks, not months. No operational disruption.

Integrates with

What IT gets

“There’s always concern about lift. But with Phunware, the lift was light and the payoff was immediate. If you’re serious about delighting your guests, this is a no-brainer.”

Laurie Garzon, Director of Sales and Marketing, Wailea Beach Resort

What is a guest intelligence platform for resorts?

A guest intelligence platform connects location data – where guests move on a property – with behavioral and transactional data to help operators predict what guests want next and act on that in real time. Unlike standalone navigation apps or generic CRM tools, it gives operators a complete picture of how their property performs across every venue, and gives guests a seamless, personalized experience without requiring them to ask for help.

How does Phunware help increase ancillary revenue at resorts?

Phunware increases ancillary revenue by matching guest intent with available inventory. Personalized, geo-targeted offers reach guests at the moment they are most likely to act, based on where they are and what they have shown interest in during their stay. Offers are based on behavior, not demographics, which increases conversion rates and replaces the broadcast approach most properties rely on today.

What is the difference between wayfinding and guest intelligence?

Wayfinding is where guest intelligence starts. It solves the navigation problem guests face at large, complex, resorts. But wayfinding alone is a single-use utility. Guest intelligence uses the data generated by navigation, AI concierge interactions, and geo-targeted engagement to build a picture of each guest’s stay. That picture is what allows a property to predict what a guest wants next, identify which venues are underperforming, and understand where ancillary revenue is being captured, and missed entirely

Which resort properties use Phunware?

Phunware is deployed at Atlantis Paradise Island, Wailea Beach Resort, Marriott Maui, Ryman Hospitality Properties, Hershey Entertainment and Resorts, and Thumper Pond, among others. At Wailea Beach Resort, more than 70% of guests use the platform during their stay, and the property leads the Marriott Bonvoy Hawaiian Islands portfolio in ancillary revenue per occupied room. At Atlantis, guests actively recommend the platform to other guests in travel communities before they arrive.

Does Phunware integrate with existing hotel systems?

Yes. Phunware integrates with property management systems, point-of-sale platforms, spa and activity booking systems, CRM platforms, and loyalty programs. The platform is designed to connect the systems a property already operates, not replace them. Implementation minimizes IT burden with documented APIs, clear SLAs, and a support model that reduces ongoing operational overhead.

How long does it take to deploy Phunware at a resort property?

For most properties, guest-facing functionality is live within weeks of kickoff, not months. The platform sits on top of existing infrastructure and does not require operational changes to go live. Speed to value is a design principle, not an afterthought.