NEW GENERATION DIGITAL TOOLS FOR EYEWEAR INDUSTRY

Boost sales with data for decisions   –     Save dispensing process time  –   SaaS , no IT skills needed 

PRODUCTS

The technology that contributes to sales process and conversion improvement

Frontm

Fast, easy dispensing process

MeasureΒ  PD (pupillary distance), fitting height, pantoscopic tilt, vertex distance in the shop using tablet

  • Easy to use tool for every consultant in the optical shop
  • AI powered, precise measurement for dispensing progressive lenses
  • Eliminates horizontal parallax error
  • No clip-on frames on glasses to measure
  • Contactless
  • Multilingual
  • QR Code integration to import customer data
  • Β Works on Β Android and Apple iPad tablets, Β >8 inch screen recommended

Boost conversion in the shop

Build your own marketing material set,Β  change, update any time, instant push to all devices managed by You.Β 

  • Visual features demo
  • Never loose time restricted promotions materials in the shops
  • Fast, easy introduction of new products and features
  • Statistics of actual promotional materials use in each device, sales conversion analysis
  • Statistics of sales activities done per device.Β 
  • Measure activities in each shop, correlate with sales KPIs
  • Custom branding
  • Centralised management (catalogs, users)
marketing

” The application is very intuitive and after only a little practise the data is generated quickly. I’m using it on every customer and it creates professional and sometimes fun situations which helps the communication and customer bonding. Sometimes I double check with other instruments but the system is precise and reliable.”  

Egbert Meijer, Newtop

“The adaptation period for new glasses has been significantly reduced since the introduction of apps. This is based on the feedback we have received from customers who have been fitted with new spectacles and had their measurements taken with OculFit.
Customers also like the shooting procedure itself. It is much more comfortable, easier and interactive compared to the conventional method of marking the pupil centres with a marker and measuring all other parameters with rulers.”

Tomas Karavaitis, business development manager at ZYNKY Eyewear

Virtual try-on technology glasses

Virtual try-on

Β 

Available now!Β 

OculFit is about speed, cost-effectiveness and simplicity in the production:

  • Completely automated process from 1 standard photo
  • Virtual try-on available instantly. No customers confusion – all frames always are available for virtual try-on
  • This approach not only delivers considerable time and cost savings but also offers scalability with an unparalleled total cost of ownership
  • Real scale try-on ready
  • Powered by AI

NEWS

Partnership with agmis

“We observed the Oculfit project for a while and were always fascinated with their innovative approach to optometry. We are excited to work with such a seasoned team and looking forward to making customized vision aids accessible to everyone in the world no matter where they are”

Saulius KaukΔ—nas, CEO of Agmis

Product Suite

AI-Powered Sales Boosting Tool
for Optical Shops & Distributors

With OculFit's AI-powered tools, optical shops can elevate their sales process β€” making it more professional, engaging, and customer-focused.

πŸ“¦
Centralised Product Catalog

Manage your entire product catalog centrally with instant updates pushed to all devices simultaneously.

πŸ”¬
Lens Coatings Showcase

Visually demonstrate lens coating options to customers, boosting upsell opportunities and confidence in purchase.

🌈
Lens Tinting Showcase (AR)

Augmented reality lens tinting preview β€” let customers see exactly how tinted lenses will look on their face in real time.

πŸ‘“
Virtual Try-On

Exceptional speed and low cost virtual try-on experience powered by AI neural networks.

⚑ Coming Soon
πŸͺž
Photo Mirror & Virtual Shelf

Seamless frame selection with Photo Mirror and virtual shelf extension β€” no physical stock required.

πŸ“
Precise Lens Thickness Calc

Accurate lens thickness calculator helps customers understand costs and choose the right lens type instantly.

🎯
Accurate Centration Tool

Easy-to-use and precise centration measurement tool β€” delivers <1mm optical accuracy on any tablet.

πŸ“±
Legacy System Integration

Effortless integration with existing ERP/POS systems via QR codes β€” no complex IT setup required.

πŸ“Š
Data Analytics Dashboard

App usage analytics and sales insights to help you understand customer behaviour and drive growth decisions.

πŸ€–
AI Frame Suggestions

AI-driven personalised frame recommendations based on customer questionnaire β€” boosting basket size and satisfaction.

⚑ Coming Soon
Why OculFit Exists

The €50,000 Problem We Solved

Most optical shops are stuck between outdated methods and unaffordable hardware. OculFit changes the equation completely.

❌ The Old Way
  • πŸ’ΈPupillometers & centration devices cost €5,000–€50,000 per unit
  • ⏱️Annual service contracts, calibration, and training eat into margins
  • πŸ“‹Manual PD measurement is slow, inaccurate, and customer-unfriendly
  • πŸ”’Small independent shops simply can't afford the hardware
  • πŸ“¦Product catalogs are paper-based or static PDFs β€” no engagement
  • πŸ“‰Lost upsell opportunities due to poor lens visualisation
OculFit
β†’
βœ… The OculFit Way
  • πŸ“±Clinical-grade measurements on any smartphone β€” from €70/month
  • ⚑Zero installation, zero hardware, zero servicing β€” always up to date
  • 🎯<1mm accuracy β€” on par with €25,000 clinical devices
  • 🌍Accessible to any optical shop in any country, any size
  • ✨Interactive AR lens try-on and digital catalog that engages customers
  • πŸ“ˆAI-powered frame suggestions that increase basket size automatically

One smartphone. One subscription. The same accuracy as a €25,000 device β€” at €70/month.

Our Technology

Precision AI Meets Optical Science

OculFit's computer vision engine turns any smartphone camera into a medical-grade optical measurement tool β€” no expensive hardware required.

<1mm
Measurement accuracy β€” on par with clinical devices
€0
Hardware investment needed β€” any smartphone works
2D
Computer vision image analysis β€” no depth sensor needed
EU
Patent-pending technology developed in Lithuania
Computer Vision AI Deep Learning Models Augmented Reality EU Patent Pending GDPR Compliant

Three Products. One Platform.

OculFit Measure
AI-powered PD, fitting height & centration measurement using any smartphone. Provides all measurements needed to fit multifocal lenses to frames β€” eliminating €5K–€50K hardware while maintaining clinical accuracy.
OculFit Market
Interactive digital catalog for lens coatings, tinting AR previews, and virtual try-on. Lets optical shops extend their product range far beyond physical store stock β€” showcasing the full lens and frame portfolio digitally.
OculFit AI
Intelligent frame recommendation engine that analyses facial geometry to suggest the best-fitting frames β€” increasing upsell conversion and customer satisfaction.

How It Works

1
Capture β€” Customer takes a selfie or short video using any smartphone or tablet
2
Analyse β€” AI models detect facial landmarks and compute all optical measurements
3
Recommend β€” Personalised frame and lens suggestions are presented to the optician
4
Sell β€” Higher conversion, bigger basket size, happier customers
Our Story

Built by Experts. Driven by a Mission.

OculFit was founded to eliminate the biggest barrier in modern optics: expensive hardware that keeps cutting-edge tools out of reach for most optical shops.

In 2021, our team of optical engineers, AI researchers, and entrepreneurs set out to solve a problem hiding in plain sight. Across Europe, thousands of optical shops were locked out of modern fitting and measurement tools because hardware like pupillometers and centration devices cost €5,000 to €50,000.

We built OculFit β€” an AI platform that delivers clinical-grade optical measurements using only a smartphone camera. No hardware. No installation. Just results.

Today, OculFit is trusted by optical shops across the EU and UK, backed by €198,000 in investment, supported by a Lithuanian state innovation grant (MITA), and growing fast.

2021
Year founded
€198K
Investment raised
EU+UK
Paying clients in multiple countries
€1.7M
Projected ARR at 100 accounts

The Team Behind OculFit

VS

Vytautas StunΕΎΔ—nas

CEO & Co-Founder

Entrepreneur and optical industry expert leading OculFit's commercial strategy, partnerships, and go-to-market across Europe.

RJ

Dr. Robertas Janickas

COO & CTO

Doctor of Engineering driving OculFit's technology roadmap, product architecture, and operational excellence.

AS

Prof. Dr. A. Serackis

Chief Scientist

Professor and deep learning researcher leading the AI/computer vision models powering OculFit's measurement engine.

Growth Roadmap

Scale to 100 optical shop accounts β€” reaching €1.7M ARR
Grow to 1,000 licenses across the EU, UK, MENA, and North America
Expand distributor partnerships with B2B SaaS model (€70–€200/mo per shop)
Deepen AI capabilities: next-gen AR try-on, prescription recommendation

Legal Entity: Horoma, UAB

Company Code: 305585436

Registered: Kaunas, Lithuania Β· Founded 2020

VAT: LT100013792714

Market Opportunity

A $336 Billion Market β€” Waiting for Digital

The global eyewear industry is massive, underdigitised, and ready for disruption. OculFit is positioned to capture a significant share through a scalable SaaS model.

$336B Global eyewear market size
148K+ Optical shops in EU & UK alone
€50K Max hardware cost OculFit replaces
90% Gross margin on SaaS revenue
πŸ“ˆ Revenue Model
  • SaaS subscription per devicefrom €25/month
  • ARR at 100 accounts€1.7M
  • ARR at 1,000 licenses€17M+
  • Target marketsEU, UK, MENA, NA
🎯 Why OculFit Wins
  • Investment raised€198K
  • State innovation grantMITA βœ“
  • Paying clientsEU & UK, EMEA βœ“
  • Patent statusEU Pending
  • Measurement accuracy<1mm

Traditional hardware costs €5,000–€50,000 per device. OculFit delivers the same accuracy for €70–200/month β€” with zero installation and instant onboarding.

Client Stories

Optical Shops Love OculFit

Trusted by optical shops across Europe. Here's what our clients say about the impact on their business.

β˜…β˜…β˜…β˜…β˜…
"

OculFit completely changed how we consult customers. The PD measurement is instant and accurate β€” we've cut consultation time in half and customers trust the results because they can see it happening on the screen.

MK

Optical Shop Manager

Independent Optical Practice

πŸ‡©πŸ‡ͺ Germany

β˜…β˜…β˜…β˜…β˜…
"

We were spending €15,000 on a centration device that needed annual servicing. OculFit gives us the same measurements on a tablet for a fraction of the cost. The ROI was clear within the first month.

JL

Optical Chain Owner

Multi-Location Practice

πŸ‡¬πŸ‡§ United Kingdom

β˜…β˜…β˜…β˜…β˜…
"

The virtual try-on and lens coating showcase features have genuinely increased our premium lens sales. Customers can see exactly how different coatings look β€” the upsell practically happens by itself.

AV

Senior Optician

Boutique Optical Studio

πŸ‡³πŸ‡± Netherlands

EU+UK Paying clients across Europe
€198K Investment raised to date
<1mm Measurement accuracy
MITA State innovation grant recipient
2021 Founded β€” growing every year
Pricing

Simple Pricing, Exceptional ROI

No hardware to buy. No installation required. Start measuring and selling smarter from day one.

Starter
€ 70 /month

Perfect for independent optical shops ready to modernise their measurement process.

  • OculFit Measure β€” PD & centration
  • Unlimited measurements
  • Any smartphone or tablet
  • Cloud data storage
  • Email support
Get Started
Enterprise
€ 200 /month

For distributors and multi-location chains that need full AI-powered sales automation.

  • Everything in Professional
  • OculFit AI β€” frame recommendations
  • Multi-location management
  • White-label option
  • API & ERP integration
  • Dedicated account manager
Contact Sales

The Hardware Cost You'll Never Pay Again

Compare OculFit against traditional optical measurement hardware

Traditional Hardware
€25K
Average one-time cost
+ annual service contracts
+ installation & training
+ obsolescence risk
VS
OculFit SaaS
€1,440
Per year (Professional plan)
+ works on your existing devices
+ always up to date
+ cancel anytime
Save up to €48,560
Compared to buying traditional hardware β€” with better accuracy and instant onboarding
Take the Next Step

Ready to Transform
Optical Retail?

Whether you run an optical shop or invest in deep-tech, OculFit has an opportunity for you.

πŸͺ

For Optical Shops & Distributors

Book a Free Demo

See OculFit in action in under 15 minutes. Watch our AI measure PD with clinical accuracy on any phone β€” then explore how Market and AI features drive more sales per customer.

  • 15-minute personalised demo
  • No hardware, no installation
  • Free trial available
  • Onboarding in under 1 day
Book Your Demo β†’
πŸ“Š

For Investors & Partners

Investor Relations

OculFit is raising to scale across Europe and beyond. With €198K raised, paying EU & UK clients, a MITA grant, and a €336B addressable market β€” the fundamentals are compelling.

  • €1.7M ARR at just 100 accounts
  • 80–90% gross margins
  • EU patent-pending technology
  • Experienced founding team
Request Pitch Deck β†’

OculFit is operated by Horoma, UAB Β· Company code 305585436 Β· Kaunas, Lithuania Β· info@oculfit.com

ABOUT US

We are team of technology enthusiasts with a passion to reach beyond horizon!

Vytautas StunΕΎΔ—nas

CEO

Multipe Bussines Development project and sales teams leading experience
Robertas Janickas

Dr. Robertas Janickas

CTO

Multiple industry projects and teams leading experience

Prof. ArtΕ«ras Serackis

Innovation Manager

Large-scale international interdisciplinary R&D projects leading experience. 

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