Negative link is created by a person on review sites using his/her name and password. It is intended to harm the reputation of a reputed person or a well-established person. Though it is almost impossible to remove, some damage-control exercise can be done by pushing it in underneath pages.
Online reputation management is the practice of promoting positive content around a particular person or company, particularly in the face of negative or derogatory content that has been published online.
The only way to make content disappear from Google's search engines is to physically remove the content from the website that contains that information. So, your first effort would be to contact the owner of the website that hosts or manages a particular piece of content and ask them to permanently remove it. You can also contact an attorney and/or otherwise twist their arm to remove it. But, if all else fails and you cannot get the owner of the website to cooperate, then you can try to push negative or derogatory content down by publishing positive or neutral content and push that content up.
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