Public Speaking
Speaking and Facilitation Engagements
Jeff Vilar brings 30+ years of sales and marketing expertise to help businesses grow, connect, and succeed.
As Founder and President of NAIDA Communications, Jeff Vilar brings over three decades of sales growth and marketing expertise across industries such as manufacturing and engineering, agriculture, logistics and technology, as well as associations and non-profit. A Global Speaker’s Academy (GSA) certified professional, TAP facilitator, and active EO member, he is recognized for high-energy presentations that inspire action and deliver measurable, long-term results. Through his work with organizations such as Calgary Economic Development (CED), Edmonton Global, Saskatchewan Trade and Export Partnership (STEP), Economic Development Regina (EDR), Saskatoon Regional Economic Development Authority (SREDA), Winnipeg Chamber of Commerce, Manitoba Chambers of Commerce, World Trade Center Winnipeg, and Canadian Manufacturers and Exporters (CME), Jeff has helped a diverse range of businesses unlock new markets and achieve scalable growth.
Speaking with Purpose, Facilitating for Impact
Across diverse industries, his workshops turn complex sales and marketing challenges into clear, actionable strategies, leaving teams equipped to streamline processes, scale revenue, and execute with confidence.
Transforming Insight into Action
Each session is designed to convert strategy into execution.
Leaders gain clarity, build confidence, and leave with proven methods to drive customer acquisition, strengthen retention, and achieve scalable growth. Every engagement is grounded in delivering measurable results and empowering teams to execute with accountability.
The ultimate goal: to elevate sales and unlock long-term, scalable success.
Speaking Topic List
The Power of Communication
Mastering sales through authentic, persuasive, and purposeful dialogue.
- Learn to listen deeper than your competitors ever will.
- Use language that builds trust and reduces resistance.
- Adapt your tone, pace, and message to suit any buyer type.
Simplifying Sales
Cut the noise, focus on what closes—streamlining the sales journey.
- Remove unnecessary steps and fluff that stall progress.
- Focus on buyer outcomes, not internal processes.
- Sell the experience, not the product.
Articulate to Resonate
Speak your customer’s language to connect deeply and convert consistently.
- Turn features into benefits with emotional impact.
- Use customer stories and metaphors to bring clarity.
- Communicate in a way that makes buyers feel understood.
Developing Your Value Proposition
Craft a clear, bold, and differentiated message that moves decision-makers.
- Identify what makes your offer truly unique and relevant, describe the experience you offer.
- Pick three trigger words that define your company values.
- Test, refine, and simplify your message until it sticks to the right target market.
Values Alignment is Everything
Sell better by aligning your offer with what your clients truly believe in.
- Understand what your ideal customer stands for, beyond the product.
- Build alignment between your brand’s values and theirs.
- Use values-driven messaging to deepen emotional connection. Emotion first, logic after.
- Build loyalty and long-term deals through shared purpose, not persuasion.
Networking
Grow a network that drives revenue, not just connections.
- Build authentic connections, not transactional ones.
- Give before you ask. Lead with value.
- Follow up to stay top of mind. Stay connected.
Simplify to Amplify
Declutter your sales process—and your life—for sustainable performance.
- Eliminate distractions that dilute your focus and energy.
- Prioritize the activities that drive the most results.
- Use simple language that is easy to follow.
Collaborate, Don’t Negotiate
Shift from confrontation to co-creation for win-win outcomes.
- Invite buyers into a shared solution-building process.
- Focus on mutual value, not just price or terms.
- Reframe negotiations as partnerships, not power plays.
- Set expectations and roles that benefit both sides.
Lead Generation: Scaling Without Spamming
Multiply leads with strategy, not volume.
- Focus on attracting the right prospects.
- Use automation with personalization. Keep it genuine.
- Measure and refine continuously for quality over quantity.
- Personalize, don’t memorize. Tailor your script to each prospect’s needs, but keep it conversational. Use the script as a guide. Focus on their pain points and how your solution fits.
The Elevator Pitch: Go HIFI (High Impact Focused Introduction)
Deliver your value in 30 seconds or less—with punch and precision.
- Lead with a bold, clear outcome.
- Make it memorable with emotion and story.
- Practice until it’s natural, not rehearsed.
- Discuss what you do, what differentiates you from competitors, what’s in it for them.
Tradeshow Management: From Booth to Buyer
Maximize ROI at every show with prep, presence, and post-show playbooks.
- Pre-plan your outreach and goals before you arrive.
- Engage actively—don’t just stand behind the table.
- Follow up within 24–48 hours with tailored next steps.
Distribution Channels: Build, Optimize, Expand
Structure your reach for speed, scale, and sales efficiency.
- Choose the right channel mix for your ideal customer.
- Set expectations and incentives for channel partners.
- Monitor performance and adapt quickly to gaps.
Storytelling That Sells
Transform facts into feelings—because stories close what stats can’t.
- Craft customer-centered narratives that speak to real pain and potential.
- Use structure, emotion, and contrast to make your pitch unforgettable.
- Replace product demos with transformation stories that buyers can see themselves in.
Lead the next steps
Control the sale by guiding the conversation—clarity wins business.
- Stop leaving follow-up to chance. Always own the momentum.
- Turn vague interest into concrete action with step-driven selling.
- Use clear next steps to shorten the sales cycle and increase close rates.
- Lead the close at every step of the sales process.
KPIs (Key Performance Indicators)
- How did you get a close with a prospect?
- Align team goals with measurable, motivating performance indicators.
- Define which KPIs actually drive sales behaviour.
Scaling Your Revenues into Domestic and Export Markets
Grow sales beyond borders with strategies built for scale.
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Spot and size up opportunities in new markets.
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Build repeatable sales processes that travel.
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Adapt your message to resonate across audiences.
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Compete with confidence at home and abroad.
DARE to Grow: A Smarter Way to Build, Keep, and Elevate Client Relationships
Unlock the full client journey, from first contact to long-term loyalty, using Naida’s D.A.R.E. framework (Develop, Acquire, Retain, Elevate).
- Define your ideal client profile and generate leads with intention, not noise.
- Learn how to sell like a strategist – with trust, relevance, and ease.
- Build a cadence of meaningful touchpoints to retain and engage your best clients.
- Identify natural opportunities to elevate relationships through referrals, upsells, and strategic growth.
- Leave with a repeatable framework that aligns your sales, marketing, and client success teams around one goal: smart, sustainable growth.
Communicate to Resonate: Pitching & Networking with Intention
Build pitches and conversations that connect emotionally, convert confidently, and create lasting business relationships.
- Learn to deliver a high-impact pitch that speaks to the needs behind the ask.
- Use storytelling and emotional resonance to make your message stick.
- Network with intention by building meaningful connections that lead to real opportunities.
What Our Clients Say
See how we’ve made a difference – read their stories.