BUSINESS OWNERS OFTEN ASK…

How Much Should I Spend on Marketing?

Most B2B companies invest between 6% and 15% of their revenue in marketing, but the companies that scale the fastest don’t anchor their budgets to a percentage alone. They align their marketing investment with their growth targets, treating it as a revenue engine rather than a fixed expense.

When deployed strategically across high-performing channels, a well-funded marketing program drives qualified leads, shortens sales cycles, and increases customer lifetime value. The result is a predictable, compounding return that turns marketing from a cost center into a profit driver.

Growth-minded leaders understand that the real question isn’t “How much should I spend?” It’s “How much pipeline and revenue do I want to create?”

6-15%

of revenue is a standard marketing budget
(source)

133%

revenue growth increases are seen by businesses with advanced marketing systems, especially those focused on lead generation
(source

32%

higher revenue growth is achieved by companies with strong sales and marketing alignment
(source)

Build a Team Without Hiring One

Hiring an in-house marketing team sounds ideal until you realize one marketer alone is not enough. To execute a marketing growth strategy, you need multiple specialized roles working together.

Building that internally takes time, budget, and ongoing management.

With an agency partner, you get a specialized full team from day one without the overhead.

  • Marketing strategist to define direction and campaigns
  • Copywriter to create blogs, ads, and messaging
  • Graphic designer to produce visual assets
  • Paid media specialist to manage and optimize ads
  • SEO specialist to drive organic growth
  • Email marketer to nurture and convert leads
  • HubSpot specialist to build systems and automation
  • Analyst to track performance and optimize ROI

Instead of hiring, training, and managing all of these roles, you get access to them immediately.

The result is faster execution, better output, and a more efficient path to growth.

Build a Team Without Hiring One

Move Faster. Spend Smarter. Scale Stronger.

Launch campaigns in days, not months

Launch campaigns in days, not months

Get a full team for less than the cost of one hire

Get a full team for less than the cost of one hire

See a clear, transparent pipeline at all times

See a clear, transparent pipeline at all times

Leverage specialists instead of generalists

Leverage specialists instead of generalists

Scale output instantly without hiring or overhead

Scale output instantly without hiring or overhead

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Compare Our Marketing Programs

 

Bucket of Hours

TRACKS

RAMP

Monthly budget

$1,850 to $4,850

$3,850 to $8,350 +

$6,850 to $12,850 +

Growth trajectory

Slow, steady growth

Growth acceleration

Scaling businesses

Partnership goals

Overflow support for marketing and sales tasks

Fast time-to-leads with proven lead generation strategies

Revenue operations, marketing optimization, and increased ROI

Strategic approach

Absolute flexibility based on your requests

Pre-designed lead generation strategies based on high-performing campaigns

Quarterly marketing sprints driven by collaborative strategic consultation

Marketing strategy

AEO & GEO

Content marketing

 

Email marketing

 

Facebook Ads

 

Google Ads

 

Graphic design

HubSpot architecture

HubSpot onboarding

HubSpot support

LinkedIn ads

 

Marketing automation

Marketing reporting

Sales automation

Sales enablement

Sales reporting

SEO

 

Social media marketing

 

Social selling

   

Trade show marketing

Webinar marketing

TRACKS

$3,850 to $8,350

TRACKS™

We evaluated our most successful campaigns from actual B2B clients to determine what drove fast, lasting lead generation success in their first year. We then reverse-engineered those results and built TRACKS™: a proven strategy for high-performing lead generation campaigns. With four tiered options to choose from, you can accelerate your pipeline growth strategy by driving qualified leads in as fast as 7-10 days.

Fast Time-to-Leads

By combining proven messaging, targeted audiences, and high-converting funnels, we eliminate long ramp-up periods and get your pipeline moving quickly.

Re-engage Cold Prospects

Activate dormant contacts through strategic retargeting, email sequences, and intent-driven campaigns. Turn cold prospects into warm opportunities.

Maximize HubSpot ROI

We optimize your CRM, automation, and reporting to ensure every touchpoint drives measurable results so you’re not just using HubSpot, you’re leveraging it to increase conversions, improve attribution, and scale revenue.

Build a Marketing Engine

Leverage social media, blog content, and email campaigns to keep your brand active, visible, and engaging. It’s the perfect foundation for companies that need to build momentum before scaling into more advanced strategies.

RAMP

$6,850 to $12,850 +

RAMP™

Campaigns are running, channels are active, and tools are in place, yet performance feels inconsistent and unpredictable. RAMP™ is designed to fix what’s not working and build on what is, optimizing your existing efforts while introducing new strategies, channels, and campaigns that unlock stronger, more predictable pipeline growth.

Turn Activity Into Results

We refine your current campaigns and channels to focus on what actually drives qualified leads, not just surface-level metrics.

Optimize + Expand Your Strategy

We improve what’s already there and introduce new channels, campaigns, and opportunities to accelerate growth.

Eliminate Gaps in the Funnel

From messaging to conversion points, we identify what’s missing and implement the pieces needed to improve performance end-to-end.

Build Toward Scalable Growth

We create a structured path forward so your marketing doesn’t just improve, it becomes a repeatable system you can confidently scale.

Bucket of Hours

$1,850 to $4,850

Bucket of Hours

Whether you’re starting from scratch or simply need overflow support, our Bucket of Hours program gives you flexible access to marketing expertise without the pressure of a pre-defined scope. It’s designed for businesses that need momentum, clarity, and execution.

Fully Flexible Support

Use your bucket of hours where you need it most, whether that’s strategy, execution, or filling gaps on your team.

Extra Hands Without the Overhead

Get experienced support to move projects forward without hiring full-time staff or building a large agency engagement.

Adapt as You Go

Priorities change, and this program is built to change with you, giving you the freedom to shift focus as needed.

Make Progress on a Smaller Budget

Designed for efficiency, this program helps you take meaningful action without requiring a large upfront investment.

Marketing Pricing FAQs

How much does Market Veep cost?

Market Veep pricing ranges from $1,850 to $12,350 + per month, depending on the program. TRACKS™ starts at $3,850, RAMP™ ranges from $6,350 to $12,350 +, and Bucket of Hours starts at $1,850 for flexible support.

Which Market Veep program is right for my business?
  • TRACKS™ is best for companies that want fast lead generation and campaign execution
  • RAMP™ is ideal for businesses with existing marketing that needs optimization and expansion
  • Bucket of Hours is designed for companies that need flexible support or are just getting started
Why does Market Veep pricing vary between programs?

Pricing varies based on level of strategy, number of channels, campaign complexity, and speed of execution. Higher-tier programs include more comprehensive support, optimization, and growth-focused initiatives.

What kind of results can I expect at each pricing level?
  • Bucket of Hours → Flexible execution and foundational progress
  • TRACKS™ → Faster lead generation and campaign-driven pipeline
  • RAMP™ → Optimized, scalable growth with more predictable revenue impact
Can I start with one program and upgrade later?

Yes. Market Veep will work with you as your strategy matures and determine if a program shift will drive your goals forward.

How much should a B2B company spend on marketing?

Most B2B companies spend between 6% and 15% of revenue on marketing. Companies focused on aggressive growth often invest more to accelerate pipeline and revenue.

How much does it cost to generate a B2B lead?

The cost per lead varies widely by industry and channel, but most B2B companies see costs ranging from $50 to $500+ per lead. Higher-quality, sales-qualified leads typically cost more but deliver better ROI.

How do I know if my marketing budget is too low?

Your budget may be too low if you are not generating consistent leads, cannot test multiple channels, or are unable to optimize campaigns effectively. Insufficient budget limits both performance and scalability.

What is the average monthly cost of a marketing agency?

The average cost of a marketing agency ranges from $5,000 to $15,000 + per month, depending on scope, channels, and level of support.

Is hiring a marketing agency more cost-effective than hiring in-house?

Yes. Hiring an in-house team requires multiple roles, such as a strategist, writer, designer, and paid media specialist. An agency provides access to all of these for a lower total cost.

How do you measure marketing ROI?

Marketing ROI is measured using qualified leads, pipeline generated, conversion rates, customer acquisition cost, and revenue attribution. All of this is shown in clear, transparent dashboards and reports.

What is a good ROI for B2B marketing?

A strong B2B marketing ROI is typically 3:1 to 5:1 or higher, meaning $3 to $5 in revenue for every $1 spent. High-performing campaigns can exceed this with strong targeting and conversion optimization.

How long does it take to see results from marketing?

Paid campaigns can generate leads within 7 to 10 days, while SEO, AEO, GEO, and content marketing typically take 3 to 6 months to build momentum.

What factors affect marketing pricing?

Pricing depends on the number of channels, campaign complexity, content volume, and speed of execution.

Can I start with a smaller budget and scale later?

Yes. Some companies begin with a focused budget and increase investment as campaigns begin generating consistent results.

What if I don’t know what marketing services I need?

Market Veep will help you build a strategy and roadmap to drive your goals forward.

Why is marketing an ongoing investment instead of a one-time cost?

Marketing builds momentum over time. Consistent investment improves brand awareness, lead quality, and conversion rates, leading to higher long-term ROI.

What is included in a typical marketing retainer?

A typical retainer includes strategy, campaign execution, content creation, ongoing optimization, and performance reporting.

How long is your contract term?

One year. Market Veep builds partnerships with our clients to drive long-term success and maximum ROI for your marketing budget.

Can you work with our existing tools like HubSpot?

Yes. As a certified HubSpot partner agency, Market Veep will leverage your HubSpot tools and automation to help you achieve a higher ROI on your HubSpot investment.

What happens if campaigns are not performing?

Campaigns are continuously monitored and optimized. Strategy, targeting, and messaging are adjusted to improve results.

What makes your agency different from others?

Market Veep focuses on pipeline and revenue generation, not just marketing activity, using proven B2B strategies.

Great Marketing Partner

Market Veep is a great firm that handles all of our marketing efforts. This is the second time that I have used the firm. I highly recommend Market Veep!

Cres F.

Exceptional Experience

Market Veep's Onboarding Experts in Inbound Marketing are an absolute game-changer! From the get-go, their approach was top-notch. Market Veep's team has undoubtedly set the bar high for excellence in inbound marketing. Five stars aren't enough to commend their outstanding service!

Matthew W.

Best Partner Ever!

As a growing business, setting up our first-ever HubSpot account was a crucial step towards enhancing our marketing and customer management strategies. From the moment we contacted MarketVeep, their team demonstrated professionalism, expertise, and a genuine desire to help us succeed. Overall, our experience with MarketVeep was exceptional, and we couldn't be happier with the results. Thanks to their guidance, we are now utilizing HubSpot to its fullest potential, streamlining our marketing efforts, and nurturing leads more effectively.

Jean M.

Set Up For Success!

We had an exceptional experience with Market Veep! Their team is professional, super organized, and friendly, and I truly enjoyed working with them. They executed on time and made the process super easy with their organization and documentation. In addition, they provided additional guidance and answered my many questions as I was new to HubSpot, and provided documentation resources for future use. We're now set up to leverage all that HubSpot marketing has to offer, and we couldn't have done it without Market Veep's expertise.

Bailey G.

5 Stars For Market Veep!

We had a fantastic experience with Market Veep! Their expert team seamlessly guided us through implementing HubSpot and provided comprehensive training across Sales, Service, and Marketing Hubs. Their knowledge and support significantly enhanced our workflow and overall efficiency. Highly recommend Market Veep for top-notch HubSpot solutions!

Anneke C.

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