Capabilities • Audience Insights
Imagine a world where insights inform 100% of your decisions
Analyzing past and present customer data surfaces insights marketers need to predict behavior, enhance advertising, and boost sales. Get the intel you need with the Spherical platform to impact consumer experiences, minus the complex tools and disconnected point solutions.
Straightforward audience insight tools for complex marketing problems
Advertisers have more questions than answers about consumers. Spherical platform’s built-in dashboards make it easier to get trusted intelligence to drive decisive action — from all the first-party data you have unified in one platform plus the data you need at your fingertips. No data science degree, SQL skills, or engineering necessary.
No expiration on effectiveness
Consistent, reliable insights independent of cookies or reliance on any other IDs deliver tangible impact on business outcomes
Focused on most important marketing problems
Drive acquisition outcomes with powerful dashboards built for marketing strategy, market research, campaign planning & post-campaign analysis
Be present with consumers via real time intel
Understand who your ad campaign is resonating with, or who is responding to a new product you’ve launched in your online store — today versus weeks & months later
Experience the advantage of audience insights designed for & by the customer obsessed
Easily compare audiences and create charts
Intuitive tools and telegraphic visualizations make insights accessible and immediately actionable
Improve advertising performance
Surface new and/or more accurate audience growth market definitions for customer acquisition or conquesting
Turn Ah-Has into action, fast
Most extensive built-in adtech integrations for easy, secure portability / actioning of audience data insights
CUSTOMER STORY
How a luxury watch brand clocked a 4.7X higher engagement rate and a 2X higher CTR with Spherical audience insights
Explore more resources
PLAYBOOK
Your Year-Round Seasonal Strategy
Maximize relevance and reach with Lotame’s quarterly audience insights — curated to help marketers connect during peak seasonal moments.
GUIDE
Data-Driven Marketing Insights
Learn how to turn data and your tech stack into an effective marketing and advertising driver.
Customer Story
Financial institution doubles conversions thanks to Spherical insights
This insights driven strategy uncovered persona recommendations to better understand prospective customers, leading to the persona-driven ad campaigns that outperformed KPIs.
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Fuel advanced data science analysis with an always-on firehose of web, mobile, and Connected TV data
