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Ravi Srinivas can introduce you to 10+ people at Netflix
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Articles by Ravi Srinivas
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Are you up for it?
Are you up for it?
About a year ago, my team and I were reviewing the upcoming roadmap and collecting the feature requests that would need…
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Up Close and PersonalAug 25, 2021
Up Close and Personal
Nurturing team bonds in a world gone remote My wife and I had our first child about a year ago in April 2020, just when…
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Activity
4K followers
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Ravi Srinivas Ranganathan shared thisWant to join us in our efforts to revolutionize Connected TV Advertising? I have a truly *once-in-a-lifetime opportunity* for the most seasoned engineer with deep ad tech expertise - https://lnkd.in/g4rG58wG We have a stunning team of individuals who took Netflix ads from an idea to launch in six months. We're gearing up for our next big challenge - growing our offering into becoming the very best in the industry. I'm looking for someone who knows how the ads industry works inside out, has created a dent in it already and is looking for an even bigger one. DM me for details. Referrals are welcome too! #netflix #advertising
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Ravi Srinivas Ranganathan posted thisIncredibly proud of my team members for making Netflix ads happen in record time and eternally grateful to my colleagues and our partners at @xandr for their support that made it possible. 11 countries launched and 1 final one to go next week!
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Ravi Srinivas Ranganathan shared thisSuper proud of my friend and former colleague David Zelniker on the official launch of his product LOTI! Check it out on ProductHunt and give them some valuable feedback!Ravi Srinivas Ranganathan shared this⚡️🚨 Launch Alert 🚨⚡️ Learning on the internet is hard. I want to fix that. Today I’m excited to announce the official launch of LOTI. The cheat sheet for Learning on the Internet. LOTI is part guide, part support system, for Learning On The Internet. We make it simple to discover the best creators and their courses so that you can focus on what matters most, learning something new. I announced the private beta back in June. A huge thanks to everyone who signed up and gave their feedback. Now that the app is open to everyone, I wanted to share the news. We launched the app on Product Hunt earlier today. Please go check it out! (Link in comments) #futureoflearning #futureofwork
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Ravi Srinivas Ranganathan shared thisInclusion is not a destination - it's a collective journey that requires your care, attention and active participation. Are you up for it? #inclusion #leadership
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Ravi Srinivas Ranganathan shared thisDuring a year and a half of global struggles and isolation, we learnt how to overcome them as a team and come closer together. I hope our experiences are useful for others looking for ways to break down barriers we face in a remote working environment.
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Ravi Srinivas Ranganathan shared thisHere's our new Netflix blog post sharing our learnings from adopting GraphQL - https://lnkd.in/g4MVPNb Kudos to Artem Shtatnov who lead this effort successfully in our team! Feel free to DM me if you're interested in open positions. #netflix #techblog #graphql
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Ravi Srinivas Ranganathan shared thisI recently captured a high-level overview of what my team works on at Netflix to power global scale advertising efforts. Check it out! There are lots of details and interesting sub-problems in this space - will post when I publish follow-ups. https://lnkd.in/e8UfH3w
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Ravi Srinivas Ranganathan shared thisProbably old at this point, but entirely timeless in terms of what it speaks to. - https://lnkd.in/gNYgGdi
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Ravi Srinivas Ranganathan shared thisYou'd think a yearly tradition would get old quickly. Somehow, Waffle day is always fresh and awesome! Full props to amazing colleagues who volunteer to share their culinary skills with the rest of us!
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Ravi Srinivas Ranganathan liked thisRavi Srinivas Ranganathan liked thisOfficially official! For those who know me, you know my dream has always been to work in Sports, and now I officially do, at Fanatics, the best in the biz, no less! It’s been amazing to be a part of building and launching Fanatics Advertising these past 6+ months, alongside incredible team members, and our early partners like Meta, Starbucks, T-Mobile, Peacock, Mondelēz International, Raising Cane's Chicken Fingers, Qatar Airways, American Express, Wasserman, and other iconic brands. I couldn’t be more excited to join Fanatics in an official capacity. With this announcement comes the launch of FAN, the Fanatics Advertising Network (I know, so clever), and our Sports Video Network, so brands can reach our 100M+ sports fans with team/league/contextual level precision, no matter where they are, including CTV. Coupled with our O&O and 900 team and league sites + incredible events like Fanatics Fest and WWE fan engagement activations and podcasts, our portofolio continues to grow. More to come. Thank you Sports Business Journal, ADWEEK, Variety, The Hollywood Reporter and others for the support. As we say in the building, LFG! #marketing #advertising #media #sports #sportsmarketing #womeninsports #ctv #adtech https://lnkd.in/gK8djxD4
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Ravi Srinivas Ranganathan liked thisExcited to share this amazing post from Pharmefex Consulting! 🎉 A huge thank you to the Pharmefex Consulting team for the warm introduction and support as I embark on this journey as an independent consultant. I’m thrilled to collaborate and contribute my expertise in CMC strategy, process validation, and viral vector manufacturing to biotech companies navigating Phase I/II programs and IND submissions. If you or your team need support in these areas, let’s connect! I’d love to discuss how I can help streamline your development efforts. Feel free to reach out—looking forward to meaningful conversations! #biotech #CMC #processdevelopment #cellandgenetherapy #consulting #biotechnetworkingRavi Srinivas Ranganathan liked thisConsultant spotlight this week is for Prathiba Sampath! Prathiba is one of many talented consultants at Pharmefex actively accepting new clients. Please say hello and reach out via https://lnkd.in/g9T3UANx. Career Highlights: - Supported the manufacturing and regulatory readiness of CAR-T therapy programs by managing CDMO partnerships and delivering key IND milestones. - Led technology transfer and process validation for viral vector and cell therapy operations. - Directed the design, construction, and CQV strategy for a vaccine production facility expansion, ensuring alignment with project goals and timelines. - Played a critical role in scaling up biologics manufacturing processes, including mAb production and mRNA vaccine development, through facility fit assessments and process optimization. Prathiba Sampath has over 10 years of experience in the biopharma industry and has led multiple projects in process engineering, validation, CMC and program support. Prior to consulting, Prathiba was a Sr Manager, External Manufacturing at Sangamo Therapeutics, where she led the site selection and lentivirus manufacturing oversight of CMOs for CAR-T cell therapy programs, supported Regulatory, CMC and Program groups through the clinical phases. Prathiba is experienced in process characterization, FMEA (risk based approach) and process validation and has supported many tech transfers for cell therapy, mRNA vaccine and mAb programs through MSAT and project management capabilities. Prathiba has also led project management and process engineering & design efforts for facility expansion and build-out projects and has performed modeling activities in SuperPro and SchedulePro to provide engineering solutions. Prathiba has vast experience with analytical equipment and has led CQV and process validation strategies and implementation in facility projects. Prathiba has managed change controls, CAPAs, deviations and has led GMP investigations in support of cell banking and upstream cell culture processes. Prathiba has also authored many technical documents, SOPs, project plans, technical protocols, comparability studies, and associated reports and is proficient in technical writing. Prathiba has received a masters’ degree in Chemical Engineering from University at Buffalo, SUNY, leadership certification from Stanford University (Stanford LEAD) and PMP from Project Management Institute. Visit our site pharmefex.com or reach out via email info@pharmefex.com for more information on how we can help you achieve your goals. #PharmefexConsulting #CMC #GMP #biotechnology #changecontrols #FMEA #CellandGeneTherapy #TechnologyTransfer #ScaleUp #RegulatoryCompliance #ProcessValidation #RegulatorySubmission
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Ravi Srinivas Ranganathan reacted on thisRavi Srinivas Ranganathan reacted on thisPersonal Best NYC Marathon finish at 4 hours 35 min, achieving the goal of a faster time by 37 minutes! Raised $6,251 for the Fresh Air Fund vs. $3,000 goal, more than double the objective. A big thank you to the 62 donors whose support was so heartwarming to power the cause and gratitude for all of those who cheered me on to the finish line. It’s rewarding to get faster as you age based on learning how to improve while training and to have one of your largest fundraisers ever after running and biking for good causes for more than ten years. Running the NYC Marathon this year was fantastic with idyllic weather conditions (sun, blue skies, cool, dry) and huge energy from 55,000 runners and two million spectators alike. Running by housing projects on the Marathon Route in upper Manhattan and the Bronx put a smile on my face knowing this community and all of the donors are helping some of those inner city kids to enjoy the great outdoors and to have transformative life experiences. It was an honor to run with the Fresh Air Fund team with almost $30,000 raised by this group. It was also fun to run with my colleagues from Kargo! There were five of us on the course, several raising funds for more good causes (MSK/cancer, sexual abuse survivors, water safety) and all were finishers, with our colleagues cheering us on throughout the city; run Kargo run! For statistics it’s worth noting: my age graded pace as stated by the NY Road Runners dashboard was 3 hours and 39 minutes, speedy! Thank you again for all the great support and encouragement, it is so appreciated! p.s. If you may be interested, donations are still open through end of the week if you want to top it off! https://lnkd.in/gs6HNqXN
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Ravi Srinivas Ranganathan liked thisRavi Srinivas Ranganathan liked thisThrilled to join Kargo as Chief Technology Officer! Excited to work w/CEO Harry Kargman and the executive team in partnership with product / engineering leaders plus Kargo colleagues to take the company to the next level. As CTO based at Kargo HQ in NYC, I lead global engineering and data teams for mobile, video, CTV and commerce products powered by machine learning, AI, and big data. Kargo is a company that uniquely combines art and technology, two decades in the making, fully bootstrapped (no external funding), ~600 employees, profitable, growing, plus several notable acquisitions. Kargo delivers outcomes for clients across all screens via high impact creative and data. A distinctive ads + commerce platform, collaborative culture, premium partners, talented team, built-to-last tenacity, and differentiated opportunities in video and CTV attracted me to jump in. As a technologist I’m intrigued by Kargo cross screen creatives that are outside a traditional box, literally and metaphorically, a deeper understanding of context within video and audio streams via LLMs, scaled HD dynamic video rendering automation, and how these capabilities can be evolved to power entirely new types of campaigns, plus more. Worth noting: Kargo recent awards (AdAge Top 25 Places to Work 2024, Digiday Best CMS 2024, Digiday Founder of the Year 2024, Built-In Best Place To Work 2024), and we are hiring! So great to be collaborating with seasoned leaders Jeannine Shao Collins, Heidi Gray, Michael Shaughnessy and engineering leadership Jeremy Sadwith John Stacey Andy Owens Slobodan Durkovic to grow the business, advance the platform, and deliver success for clients. Looking forward to next steps, onwards and upwards!
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Ravi Srinivas Ranganathan liked thisRavi Srinivas Ranganathan liked thisToday I'm officially promoted to Full Professor with Tenure at Carnegie Mellon University. I thank the Sathaye Family Foundation whose professorship I hold, my wonderful department, colleagues, collaborators, mentors, my amazing advisees, friends & family who made this possible! The past eight years at CMU have been full of exciting and impactful research in wireless systems! In these years, I won early career awards from two ACM chapters - SIGMOBILE (mobile systems) and SIGBED (embedded and CPS), recognizing the inter-disciplinary impact of our work. I owe this all to my exemplary current and past advisees. Some are launching products in the industry or space missions in national labs. Others are building faculty careers at amazing places- UW, UCSD, NUS & UW-Madison. I'm truly excited for what the coming years have in store!
Experience & Education
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Netflix
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Publications
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PowerSense: Power Aware Dengue Diagnosis on Mobile Phones
mHealthSys 2011, ACM
Courses
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Advanced Computer Networks
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Advanced Topics in Computer Security
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Advanced Topics in Internet Research
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Computer Networks
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Data Mining and Data Warehousing
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Data Structures and Algorithms
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Databases
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Internet Architecture and Protocols
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Natural Language Processing
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Operating Systems
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Peer to Peer Networks
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Personal Computer and Interfacing
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Programing Languages
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Programming Tools and Techniques
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mHealth: Mobile Application Development for Health Solutions
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Languages
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English
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Hindi
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Tamil
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Hemant Virmani
AI Powered, Large Scale… • 3K followers
GenAI, Transformers & Their Real-World Relevance Transformers, initially crafted for language translation, have silently evolved into the foundation of today's AI advancements. From decision making to content creation, their presence is ubiquitous. However, the true significance lies in the thoughtful application of this transformative power. GenAI has transcended beyond mere demonstrations and research. It is reshaping: - Customer experiences through personalized interactions - Operational strategies via intelligent automation - Knowledge tasks with tools that enhance human cognition scalability The crux lies in harnessing intelligence for tangible outcomes - amplifying intuition, streamlining decision-making, and hastening insights. I'm intrigued to learn: What recent GenAI application has resonated with you the most? Secondly, How many technologies do you know that ended up revolutionizing far beyond their original purpose? #GenAI #Transformers #AppliedAI #EngineeringLeadership #Innovation #ThinkBig #HVSays
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Piush Sinha
Amazon • 2K followers
From Mid-Scale Hustle to Big-Scale Systems — My Leadership Journey When I worked at a mid-sized company — McAfee (formerly Intel Security), life as an engineering leader looked very different. I owned the entire tech stack end-to-end for the Real Protect SDK, which powered both enterprise and consumer security products. Decisions were quick. If I had an idea, we could experiment and roll it out within days. The visibility was immediate — the team saw the impact directly, and customers felt it instantly. But there were trade-offs: scale was limited, resources were stretched, and reliability sometimes gave way to speed. I wore multiple hats — tech lead, architect, and often the “on-call fireman.” Fast forward to today at Amazon. The canvas is massive — whether rolling out Prime membership features or building a multi-tenant portal to enable supply chain services for 1P & 3P sellers. Systems serve millions of users globally, reliability is non-negotiable, and playbooks ensure consistency across teams. I learn from some of the brightest minds, and every design decision forces me to think about scale, latency, and resilience. But here too, there are trade-offs: processes are heavier, decisions take longer, and ownership is often of just one slice of a much bigger puzzle. ⚡ What helped me move faster in this environment: Clarity of priorities → tie every discussion back to business + customer outcomes Cross-team relationships → build trust before you need alignment Document → Decide → Drive → cut endless meetings with written context & trade-offs Bias for small wins → ship incremental value instead of waiting for “big bang” launches Empowering the team → unblock quickly and let them own execution 💡 My takeaway: Mid-scale sharpened my ownership, versatility, and bias for action. Big-scale honed my systems thinking, discipline, and focus on reliability. The best leaders blend both — carrying startup agility into enterprise scale. 👉 If you’ve made the shift between mid and big companies, what was your biggest “surprise learning”? #EngineeringLeadership #TechLeadership #CareerGrowth #EngineeringManagement #ScalingTech #BigTech #StartUpCulture #LeadershipJourney
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Hai Guan
Ontra • 5K followers
Ankur Goyal (CEO of Braintrust) told us something on the Data Neighbor Podcast that changed how I think about creativity in AI. He spent a month in a cave trying to make one AI feature work. Most of that month, he was pretty sad. Grind, grind, grind, grind, grind. Then suddenly it clicks. The people who look the most creative in AI? They just ran more experiments than everyone else. What you see as a breakthrough is the one attempt that worked after hundreds that didn't. He pointed at OpenAI as an example. Their perpetual optimism looked naive at first. But that optimism paired with relentless tenacity is what produced the things everyone now calls genius. "Maybe in the future, former athletes will be the best AI engineers." Athletes already know this. You show up, do the reps, and most days nothing visibly changes. Then one day it all snaps into place. If you're building with AI and feeling stuck, that's probably the right place to be.
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Sunil Chandurkar
Zeni • 8K followers
Netflix CEO Ted Sarandos recently said something that sparked a wave of opinions. If I did it again, maybe we should have gone more "populist" instead of launching with Sacred Games. That one line set off reactions across the creative community. Anurag Kashyap, one of the directors of Sacred Games, responded bluntly saying "they should have started with Saas Bahu" 😄. And it made me pause. With my experience in product and leadership for two decades, I kept thinking, what can we, as leaders, learn from this? Because this is not just about a show. It is about the "bigger calls" we take when we enter a new market or shape a new vision. And sometimes, we look back and question our boldest bets. But let us rewind. When Netflix launched in India with Sacred Games, it did something brave. Sacred Games was not perfect. But it was fearless, gritty, and cinematic. And it marked a turning point for Indian OTT storytelling. The problem was not the launch. The problem was the lack of a strong second wave of equally good content. 💪 And if I were to rethink things as a leader aiming for sustainable growth, I would start by restructuring and re-evaluating the content curation team. This middle layer is broken, especially for many big OTTs in India, where content acquisition favors familiar faces over compelling stories. As a result, we got shows with huge budgets but low soul. High-star, low-substance titles like Murder Mubarak or Dabba Cartel, The Royals etc. But in the shadows, hundreds of incredible indie films and series never saw the light of day. Why? Because someone from Content Curation Room did not want to take a bet. 🙈 So I think Netflix and many other OTTs right now is lacking in evaluating their product from cultural-fitness perspective. And here is what I think as a product and tech leader: * Sacred Games was never the problem, treating culture as an afterthought was * Focusing only on scale, and not on depth Was Netflix did not need a more populist launch. It needed more Sacred Games, again and again. More bets that trusted voice over volume. And that brings me to leadership. When you take a bold call, you will not always get immediate applause. But leadership is not just about vision and strategy. It is about standing by the uncomfortable choices when others doubt them. And knowing that some decisions are about what you want to stand for, not just what returns the quickest numbers. If anything, the Sacred Games episode is a reminder that long-term brand value is not built by being safe. It is built by being right before everyone else agrees. What do you think? Are we too quick to question the bold moves? Is culture-market fit still underrated in global strategy? Would love to hear from leaders PS: I always meant Sacred Games Season 1 when I mentioned Sacred Games 😄 #Leadership #CultureMarketFit #ProductMarketFit #OTTIndia #Netflix #SacredGames #ContentCuration #BoldDecisions #StrategyAndExecution #BuildingForIndia
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Shubham Vora
Nutsovertech • 19K followers
Last month, we were building an AI agent for a client. It was giving close to 50 percent wrong answers in long chats. After fixing the context setup and memory flow, the mistake rate came down to under 5 percent. So what was the real problem? Problems we found • The session was not keeping the right parts of the chat • Key user info was lost after every turn • No process to store facts from past steps • No method to clean long chat history • The agent was pulling the wrong details into the model • No rule to update old info when new info came in What we fixed • A clean session flow with the right structure • Compact history so the model reads only the useful parts • A stable memory layer to store past facts • A simple way to extract important info from each turn • A clear rule to update old info and remove noise • A setup for safe and correct retrieval before each turn These changes made the agent stable, clear, and consistent in every long chat. If you want to learn how to set up context and memory in the right way, this new Google guide on Context Engineering, Sessions, and Memory is very useful. Repost so more builders can learn from this. Save it for later. Follow Shubham Vora for simple and real AI agent insights.
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John Maeda
Microsoft • 471K followers
ACTORS + AI: Director/Actor/Producer/Writer AI Chef 🧑🍳 Hans Obma visits the Cozy AI Kitchen 🎂 https://lnkd.in/gjiAvEfP to share his insights on how AI has transformed his creative processes. You may have seen Chef Hans in such 📺 hits as Better Call Saul, Wandavision, or Narcos — and yes, he's probably the most handsome AI 🧑🍳 chef we've had in the kitchen to date :-). Hans needed to learn a new language ... how did he do it? He got multimodal AI models to help him speak Welsh. Hans needed a way to scale how he communicated with his stakeholders ... how did he do it? He created an authentic-to-him way of scaling by creating an instant entourage of supporting agents. HT 🧑🍳 Ross Heise 🧑🍳 Matt Scholz and the power of the Wisconsin network for bringing such a storied talent to the Cozy AI Kitchen! --- This 🍰 episode: https://lnkd.in/gjiAvEfP All 50 episodes: https://lnkd.in/g6upvbGX
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Janani Chandran
Singapore University of… • 12K followers
💡 AdTech Observations + Big News from Meta As someone who’s spent years working in the AdTech space, I’ve often wondered: Why hasn’t Meta tapped into WhatsApp for ad monetization yet? To me, it always felt like the next logical move — especially given WhatsApp's global user base and engagement rates. 🚨 Well, it’s official now — ads are coming to WhatsApp Status. To clarify: * No, you won’t see ads in your chat threads. * Yes, you’ll start seeing ads after viewing a few Status updates — similar to how it works with Instagram Stories. This move raises interesting questions about: * How users will react to a shift in WhatsApp’s traditionally ad-free experience * What this means for advertisers and creators looking to diversify their reach * And how Meta will balance monetization with user trust on a privacy-first platform What makes this development even more interesting: ✅ Untapped Market Potential: WhatsApp has over 2 billion users globally — but it’s been largely untouched in terms of direct advertising. This opens up an entirely new inventory for advertisers, especially in regions like India, Brazil, and Southeast Asia where WhatsApp is dominant. ✅ Contextual Relevance: Ads on Status could be more context-aware and native if Meta leverages user behavior across its platforms (Instagram/Facebook). It’s a playground for hyper-personalized targeting — without feeling overly intrusive. ✅ Cross-platform Ad Strategy: This creates more synergy between Meta platforms. Think of it like this: One campaign can now run across Instagram Stories, Facebook Reels, and WhatsApp Status — giving marketers broader reach with a consistent creative format.
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Sanjay Soni
Walmart Global Tech India • 2K followers
I recently found myself exploring about an interesting AI system design question: If Sanskrit and English had equal amounts of digital content available to train large language models (LLMs), would Sanskrit be the better language because of its well-defined grammar and logical structure? Sanskrit is often praised for its systematic grammar, explicit case markings, and structured sentence construction, where grammatical roles like subject and object are clearly encoded in word endings rather than inferred from word order. Intuitively, that feels like it should make reasoning easier for AI systems. However, modern LLMs are not rule-based systems that “apply grammar” the way humans learn it — they are statistical models that learn patterns from massive data. English, despite its ambiguities and looser structure, has simpler morphology and fewer surface variations per word, which aligns well with today’s Transformer-based architectures and tokenization methods. Sanskrit’s rich inflections and combinatorial forms, while logically elegant, can increase modeling complexity unless the architecture is designed to leverage that structure explicitly. This leads to a deeper realization: language structure alone doesn’t determine AI capability — architecture design and representation strategy matter just as much. It also raises a bigger question for the future of AI: as we move toward neuro-symbolic and reasoning-focused systems, could structurally explicit languages offer new advantages?
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Sanchit Narula
Nielsen • 37K followers
I am a Sr. Engineer and AI helps me create 5x more speed and value at Nielsen. I see a lot of these vibecoding memes. I love them, honestly, but jokes apart, if you figure out how to use AI right, it becomes very hard not to stand out in your org. And I am not talking about shortcuts. I do not go to Claude and say “refactor this entire feature and make no mistakes.” That is a good way to ship a bug factory. Here is what actually works for me. 1. Use AI to ask better questions. When I am working on a feature, I do not just say “write a service.” I ask: ➤ What are the edge cases I am missing ➤ What happens if this dependency fails ➤ What other design options do I have Forcing the model to explain the why behind each step sharpens my own thinking. 2. Use it to map end-to-end flows For big changes, I describe the full pipeline and ask it to lay out the sequence ➤ Ingest ➤ Transform ➤ Store ➤ Serve It helps me see where I am missing validation, logs, or access checks. Then I adjust the design myself. 3. Offload documentation After I finish the implementation, I let AI draft ➤ Function level comments ➤ High level design notes ➤ Release notes for the team I still review and edit, but it turns a painful task into a 10 minute job and my future self thanks me. 4. Plug it into the ML and analytics side I also use AI models as part of other pipelines to improve accuracy and signal. My job is to understand how those models behave, how to evaluate them, and where to place them so they help rather than confuse downstream systems. The pattern in all of this is simple. AI is not the engineer. It is the multiplier. If your fundamentals are solid and you keep asking why at every step, AI will make you much faster and much more reliable. If you skip the thinking and only ask it to “do my work”, you will look productive for a few weeks and then spend months debugging what you do not understand.
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Vaibhav Magon
Acko • 11K followers
Had super fun hosting the AI x Consumer Products roundtable at last week’s edition of Bits n Atoms by The Product Folks. Key takeaways: > Clear movement from pure clickstream to conversational experiences. Looks like they will coexist in the future. > Startups have progressed beyond proofs of concept, leveraging AI for impact beyond just productivity gains. > AI is no longer a product in itself — it’s a capability. The true moat lies in combining AI with unique data, deeply embedded workflows, trust, distribution, and ecosystems. Thanks Abhay & team for organizing this fantastic event 👏 #AI #startups #engineering #networking #leadership #BitsAndAtoms #TheProductFolks
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