Gabrielle Moise

AI can do so much more than help with search and write copy. The difference between a helpful AI response and a useless one comes down to how you prompt. A vague request will always get you a vague answer. This guide gives you specific, actionable prompts for SDRs, reps, and managers for everything from prospect research to writing follow-up sequences. All 20+ prompt templates are in the article here: https://lnkd.in/g84za6Kh #SalesProductivity #ChatGPT #AI #ArtificialIntelligence #Sales #SalesTraining

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Generative AI tools have optimized the creative process, edging marketers closer to personalized content at scale. But not all marketers are sold on AI for final campaign assets, especially ones with human likeness.

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[NBCUniversal raises Peacock] streaming prices for the third year, with the ad-supported plan now costing $11 per month. Swipe to learn more 👇

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As brands shift from traditional generative models to Precision AI for better control and compliance, APR provides marketing production consulting to guide this transition. Helping to optimize production workflows, leverage scalable ai content creation tools to drive cost efficiency, accelerate speed, and ensure strict brand consistency, discover how brands are using AI in creative production. Read more ----> https://lnkd.in/gRrCV6_X

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"Why do you want to be on TikTok Shop?" Most brands can't answer this question. And that's exactly why they fail. I just talked to Jackie, who runs TikTok Shop for seven, eight, and nine-figure brands at Reach Digital. She's been through three Black Fridays on the platform. And she said something that stuck with me: "Many brands chase the shiny object. They see success stories and want in. But they never ask if their product is actually a fit for the platform." Here's what brands miss: TikTok Shop isn't Meta. It isn't Amazon. You can't retrofit your old playbook. It's its own ecosystem with its own rules. You need at least one full-time person. This isn't a side project. Shop management, affiliate relationships, ads, content, violations - it's a full operation. Retainer creators > spray and pray. Volume seeding still works, but the real leverage is in consistent partnerships with high-quality creators who understand your product. Merchandising matters more than ads. Before you obsess over affiliates, nail your hero product strategy. Without that foundation, nothing else works. And here's the reality: the best brands pair an internal team with an external agency partner. You need both, someone who knows your business inside and someone who's seen this game play out a hundred times. Social commerce isn't slowing down.

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New research indicates a shift in how advertisers classify YouTube, integrating it into TV marketing budgets rather than online or social media categories, reflecting its growing stature as a TV-like platform.

The influencer marketing measurement problem has been the same for years: you *know* it's working, but you can't prove it in a way that builds organizational confidence. That fragmentation is what kills programs. Not bad creators, not weak content, but the inability to connect the dots between a campaign and an actual business outcome—across categories, channels, and teams that all speak different languages. Later 360 is what we built to solve that. One unified view of paid, organic, and commerce performance, structured around how enterprise businesses actually operate—not how a generic dashboard was designed. Influence has always worked. The teams who can measure and defend it are the ones who get to scale it. News in the comments. 👇

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Social & Influencer marketing has a lack of diversity problem that the industry STILL doesn’t want to talk about. I became an Influencer Talent Manager because the racial pay gaps in the creator economy are still real and BIPOC + LGBTQIA+ creators are still missing from some of the largest influencer campaigns and brand partnerships. This past week, a beauty brand faced backlash after overlooking creators of color in a PR send-out. It’s 2026, yet moments like this continue to expose a bigger issue: diverse voices are still being left out of major campaigns. Creators of color are driving culture, shaping trends, and building powerful communities, yet they’re often excluded from the rooms where the biggest brand decisions are made. And that’s a problem. It’s also why I built Lupercio Media. Creator Management & Marketing. At Lupercio Media, we’re working to redefine creator marketing & talent representation. My mission is simple: ensure creators — regardless of their background or where they start — have real access to opportunities in the rapidly growing creator economy. Representation in influencer marketing shouldn’t be a trend. It should be the standard. There are incredible creator talent agencies pushing this change forward, and I’m proud to be part of the movement that’s building a more equitable industry. The creator economy is growing fast.
Now it’s time for the representation within it to grow too. #CreatorEconomy #InfluencerMarketing #CreatorManagement #DiversityInMarketing #RepresentationMatters #BIPOCCreators #InfluencerManagement

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Chartbeat helps publishers strengthen content strategy and deepen reader loyalty, while Tubular Labs helps creators and brands uncover what drives momentum across social video platforms. Together, we reveal how audiences think, engage, and evolve so you can keep a pulse on the attention economy.

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Most media archives hold thousands of hours of content. But few media teams know which assets are driving engagement and which ones are just taking up storage space. Without real analytics, decisions rely on gut feel. And that’s how opportunities slip by. Understanding how audiences use your media - what they search, download, and share - is the key to smarter content strategy and stronger ROI. Data turns archives into intelligence. https://hubs.ly/Q03Sz4P60 #ContentStrategy #DigitalArchives #ReutersImagen

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Combining linear TV and CTV/Streaming TV has a greater impact on increasing brand awareness, reaching viewers across the TV landscape, driving ROI and improving ad recall.

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Pinterest just announced its Q4 and full-year 2025 results. We delivered a record $4.2B in full-year revenue (+16% YoY) and $1.3B in Q4 (+14% YoY). For the 10th consecutive quarter, users were at all-time highs with 619M global MAUs (+12% YoY). Gen Z remains more than 50% of our global audience, reinforcing Pinterest as a place where the next generation comes to get inspired, plan, and shop. We’re doubling down on what makes Pinterest different: AI-powered visual-first discovery and shopping. Over 80B searches every month, our focus is on helping people find what they’re looking for through better personalization — and turning that intent into action for advertisers We have also strengthened our global leadership team welcoming Lee Brown as Chief Business Officer and Claudine Cheever as Chief Marketing Officer as we enter this next chapter.

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Learn how YouTube is helping brands reach people across screens with AI-driven content tools, creator partnerships, and direct buying options on TV.

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Behind every viral campaign is a mix of data, strategy, and deep creator research. Here’s a quick look at how we build high-impact influencer campaigns at Media Glitch.

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