Eduardo 'Edu' Mazal

Your midweek listen just dropped 🎧 Our CMO, Kelly Hopping, sat down with Dave Gerhardt on the Exit Five CMO Podcast to dive into all things full-funnel marketing, planning, and AI. They unpack: ✅ How to align SDRs, content, field, and brand around pipeline ✅ Kelly’s approach to balancing short-term goals with long-term brand building ✅ How she’s using AI to stay ahead in a fast-moving landscape Whether you’re a first-time CMO or scaling a B2B engine, this episode is packed with practical insights you can use today. 🎙️ Tune in now: https://okt.to/poyHVT #b2b #B2Bmarketing #marketing #CMO

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Prospecting for new business in the agency world isn't what it used to be. Breaking through to the right prospects takes more than effort. It takes the right technology and intel tools working in your favor. RSW/US founder Mark Sneider shares why consistent investment in prospecting tools is non‑negotiable—and how our evolving tech stack drives results for our clients. ✅ Intent data ✅ AI modeling ✅ Targeted list building ✅ Multi‑platform outreach That’s how we give our new business programs a real edge. Learn more about our full-service and LAUNCH programs. 👉 Full-service: https://www.rswus.com 👉 LAUNCH: https://lnkd.in/ec-Ervuj

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Traditional marketing automation was built for one funnel. But multi-location brands don’t live in a "one-size-fits-all" world. 🌎 What works for a fully booked location in Dallas won’t work for a site struggling with reviews in Denver. Our new Marketing Automation is the first built for the messy reality of 500+ locations. Using AI agents and local intelligence, you can now: 🔹 Trigger by Location Health: Act automatically when ratings dip or sentiment shifts. 🔹 Goal-Driven Execution: State your goal in plain English—agents handle the segments, drafting, and timing. 🔹 15x Faster Results: Move from manual list-pulling to strategic growth in minutes. Stop cloning workflows. Start driving local outcomes. ⤵️ See what Birdeye Marketing Automation can do: https://birdeye.cx/48lqzk #LocalSearch #MarketingStrategy #MarketingAutomation #Workflows #BirdAI

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Stop looking for the "magic button." 🛑 Most people think performance marketing is just toggling budgets and picking pretty pictures. The reality? It’s a 15-gear engine fueled by unit economics, data integrity, and cross-team alignment. If your "strategy" only covers the top 4, you aren’t scaling—you’re gambling. . . . . . #Omnexventure #PerformanceMarketing #GrowthHacking #DigitalStrategy #DataDriven

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Your ABM isn’t failing. Your personalization is. We asked Eric Siu ✓ how he’d run LinkedIn ABM today. He dropped 5 killer tactics to move pipeline: 1. Personalize to the company, not the person. Name and logo make people stop and share internally. 2. Match ad to page or you leak conversions. Same promise, same headline, same CTA. 3. Start with your top 100 accounts. Track CTR and cost per qualified lead. 4. Let CRM events trigger campaigns for stale and closed-lost. One-click for sales, not a new project. 5. Tools help, but only after the problem is clear. Get the problem right, then automate. Swipe to see how Eric executes this on LinkedIn, from ad creative to landing pages to ops. P.S. Want to level up fast? Get the AI in B2B Marketing bundle from CXL (link in comments) and put this to work this week. #ABMStrategies #B2BMarketing #LinkedInAds #Personalization

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Stop picking a marketing budget out of thin air. Use this simple formula as a starting point: 1. 𝐃𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞 (𝐋𝐓𝐕): How much is one customer worth to you over their lifetime? (e.g., $5,000) 2. 𝐒𝐞𝐭 𝐲𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 (𝐂𝐏𝐀): How much are you willing to 𝐬𝐩𝐞𝐧𝐝 to get that customer? A healthy ratio is often 3:1 LTV to CPA. (e.g., $5,000 / 3 = ~$1,667) 3. 𝐒𝐞𝐭 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐨𝐚𝐥: How many new customers do you want this month? (e.g., 3 new customers) 4. 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐁𝐮𝐝𝐠𝐞𝐭: CPA x Lead Goal = Budget. (e.g., $1,667 x 3 = ~$5,000/month) This is a simplified model, but it shifts your mindset from "cost" to "investment". Do you know your LTV and target CPA? . #MarketingBudget #ROI #CAC #LTV #BusinessFinance

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A Fractional CMO isn't just a budget hack- it’s a growth multiplier. Here’s what B2B brands are learning fast: ** Most B2B startups don’t need a full-time CMO - yet. ** What they do need is senior strategic expertise, demand gen expertise, and someone who can lead a lean team. ** Fractional CMOs plug that gap - bringing structure, strategy, and speed. Want to know when and how to hire one? This blog is a must-read. https://lnkd.in/dTUJbdsu

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What happens when a content designer gets tired of hunting through scattered docs and decks just to find the right style guide? They build a Glean agent.... and it's impressive 🤌 Meet VERBI. Built by Russell N., Senior Content Designer at Intercom. VERBI is a custom Glean agent trained on Intercom's entire content design system, giving product designers instant access to the right guidelines, the right tone, and the right copy, every time. Russell N. walks us through it 👇

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Most teams treat events like a one-off marketing expense. The best GTM teams treat them like a market entry strategy. If events aren’t intentionally built into your go-to-market motion, you’re leaving serious pipeline and positioning on the table. Here’s how to use events strategically — not just show up and hope for leads: 🔁 Use events to accelerate trust, not just awareness. Cold outreach builds familiarity. Face-to-face conversations build credibility. Events compress months of back-and-forth into a single interaction where prospects can see, hear, and feel your value. 🎯 Align events with your target segments. Don’t attend everything. Be present where your ideal customers and partners gather. The right room matters more than the biggest room. 📍 Stay consistent in the same markets. One appearance builds visibility. Repeated appearances build authority. When buyers see you active in their ecosystem over time, you stop being a vendor and start becoming part of the market. 🤝 Think partnerships, not just prospects. Events are GTM multipliers. The right partner relationships formed at events can open doors to dozens of accounts you couldn’t access alone. 🧠 Pre-plan your conversations. Who do you want to meet? What problems do you solve for them? What proof points will resonate? Random conversations lead to random outcomes. Intentional conversations lead to pipeline. ⚡ Have a follow-up engine ready before you arrive. Speed wins. The teams that turn event conversations into revenue are the ones who follow up within days — not weeks — with personalized, relevant next steps. 📈 Measure influence, not just badge scans. Events drive pipeline in ways that don’t always show up as “lead source.” Track meetings booked, partnerships formed, opportunities influenced, and deals accelerated. When woven into your GTM strategy, events become more than a marketing line item. They become a relationship engine, a trust builder, and a pipeline accelerator. The question isn’t “Should we attend events?” It’s “Are we using events strategically enough?” #CannabisCommunity #CannabisEvents #CannabisIndustry #GTM #ThoughtLeaderahip

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Not every marketing problem needs more effort Sometimes, it needs alignment You have the strategy You’re running campaigns. Leads are coming in. But without a system that converts… sales remain inconsistent. Crezel Innovation connects the dots turning attention into action, and action into real sales. 🧩 The missing piece isn’t more marketing. It’s smarter marketing. #CrezelInnovation #SalesGrowth #MarketingStrategy #DigitalMarketing #LeadToSales #BusinessGrowth

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Hot take: “We spent $X last year, so let’s do $X+10%” is not a strategy. It’s tradition. Budgeting backwards is way less painful: Deals → opps → leads → clicks → cost. Now your spend has a job title and a quota. If you’re tired of guessing (and explaining why “more impressions” didn’t close a deal), this one’s for you: https://lnkd.in/gwfsTsK3 #Pipeline #GoToMarket #B2B

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“Fixing spokes turned into optimizing rankings” might sound dramatic, but it’s precisely the journey Jason White recounts in the new How I Grew This episode: first job in a bike shop ➡️ early, scrappy lessons in SEO ➡️ leading in customer acquisition strategy today . 🚲 Get Jason's hot takes on building strategies that hold up under pressure, and learn what really matters when the landscape shifts. Headphones on and go! 🎧 https://lnkd.in/g8rG5q25 Adam Landis Amanda Vandiver

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Most Marketing Directors aren’t “directing” anything… They’re putting out fires. Chasing vendors, fixing bottlenecks, checking tracking, answering sales complaints — everything except strategy. That’s why growth stalls. When your marketing team is stuck in chaos, nobody is steering the ship.

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📣 In El Paso’s bilingual market, effective Spanish marketing is more than translation — it’s about cultural relevance, trust, and real connection with your audience. Learn how brands are building loyalty, improving local SEO, and boosting conversions by speaking Spanish the right way.   👉 Read more: https://lnkd.in/gYwgqyVp

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Most marketing leaders aren't struggling because they lack ideas. They're struggling because the pressure is structural. You're: Accountable to the board without full control. Expected to prove impact through messy attribution. Asked to fix GTM alignment you can't unilaterally change. CMO School is built around that reality. After 8 weeks, you'll leave with a clearer point of view on the CMO role and how to operate it: frameworks for planning, budgeting, GTM alignment, and board communication, and more importantly, better judgment about what matters, what doesn't, and how to recover when things go sideways. Led by Kyle Lacy, CMO at Docebo, with nearly two decades of experience building and scaling marketing teams across high-growth software companies. Join thousands of marketing operators who've elevated their careers through CMO School: https://lnkd.in/gBKdBj58

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