Market Expansion Strategy for 2026: Competitor and Insights Data To Grow Your Brand Into New Regions
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The Latest Content
Introducing Analyze Coverage: Understand the Conversations Behind Your Media Coverage with AI
Fashion, Lifestyle and Beauty (FLB) brands generate hundreds of placements across channels and Voices everyday. While media monitoring helps brands track coverage and Media Impact Value® (MIV®) helps quantify its impact, understanding the conversations driving that visibility can still be challenging across large volumes of coverage. That’s why we created Analyze Coverage: a faster way […]
How to Measure Multigenerational Beauty Marketing
Live Webinar How to Measure Multigenerational Beauty MarketingDiscover how data and competitive benchmarking can help you understand generational differences and guide strategy Thursday, July 16 | 5PM CEST About the Webinar Navigating Generational Differences in Beauty Most beauty brands need to engage multiple audiences at once. The same brand may be marketing skincare products to […]
Beauty in the Multigenerational Era: Capturing Beauty Market Share Across Ages
How Leading Brands are Growing Beauty Market Share Across Five Generations With beauty growth projected to slow to 5% annually through 2030, the era of organic, rapid growth is beginning to fade. As brands look for new ways to win beauty market share, one strategy is emerging: expanding who brands are speaking to. Through multigenerational […]
Product News
Introducing Analyze Coverage: Understand the Conversations Behind Your Media Coverage with AI
Fashion, Lifestyle and Beauty (FLB) brands generate hundreds of placements across channels and Voices everyday. While media monitoring helps brands track coverage and Media Impact Value® (MIV®) helps quantify its impact, understanding the conversations driving that visibility can still be challenging across large volumes of coverage. That’s why we created Analyze Coverage: a faster way […]
Cision vs Meltwater vs Launchmetrics: Comparison for Fashion, Lifestyle & Beauty (FLB) Brands
When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform understand how performance is measured in your industry? Measuring brand […]
Meet Launchmetrics Timeslots: A Smarter Way to Manage Guest Flow
For Fashion, Lifestyle and Beauty (FLB) brands hosting a range of events, from press showrooms and collection previews to VIP appointments and buyer meetings, marketing and PR teams are often highly focused on curating the right guest list and creating a seamless event experience. But one part of the experience is often underestimated: guest arrivals. […]
Spotlight: Creating Successful Events
The Event Renaissance: How Physical Experiences Are Winning in a Digital World
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
The Events Management Scorecard
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless. But you know what sits behind it all: multiple updates, last-minute seating changes, time running out, […]
The Perfect Event Planning Checklist for Fashion, Lifestyle & Beauty Brands
Delivering an event ticks the box. But ensuring it drives results is what really counts. That’s why we’ve developed an event management checklist that gives Fashion, Lifestyle and Beauty brands a smarter way to plan, execute and measure events. Whether your calendar is marked with collection launches, private dinners or showroom previews, this checklist brings […]
Explore More Content
The Beauty Brand Guide to Competitive Benchmarking
Beauty Competitive Benchmarking Gives Your Brand Early Momentum Signals that Sales Alone Can’t Commercial figures tell you what happened, but brand performance indicates whether you’re building long-term sustainable growth. As beauty brands expand across categories, markets and consumer groups, understanding brand visibility is critical to understanding competitive position, market share and future growth opportunities. A […]
Competitor Benchmarking Template for Beauty Brands
The Beauty Brand Competitive Benchmarking Template Made for Executive Reporting Sales performance tends to dominate boardroom conversations. While revenue, units sold and retail performance are critical indicators of short-term growth, marketing and PR teams often need a clearer way to demonstrate the business value of their activities. That’s why many beauty brands are turning to […]
Cision vs Meltwater vs Launchmetrics: Comparison for Fashion, Lifestyle & Beauty (FLB) Brands
When PR and communications teams in Fashion, Lifestyle and Beauty (FLB) evaluate media monitoring and intelligence platforms, three names often appear early in the process: Cision vs Meltwater vs Launchmetrics. But for brands operating in FLB, an equally important question quickly follows: does the platform understand how performance is measured in your industry? Measuring brand […]
How to Use Media Tracking Around Fashion Weeks, Red Carpets and Festivals
Media tracking was once focused on monitoring press mentions and campaign coverage. Today, Fashion, Lifestyle and Beauty (FLB) brands use it to measure how they appear across the biggest cultural moments in the calendar. From fashion weeks and the Met Gala to Coachella and Wimbledon, these events create huge opportunities for brands to be at […]
Cannes 2026: The Data & Insights Behind the Brands that Won
The Red Carpet Moments Defining Cannes 2026 The Cannes Film Festival 2026 officially opened on the French Riviera, bringing together leading figures across the film, entertainment and fashion scene for one of the year’s most influential cultural moments. From premieres and red carpet appearances to luxury brand partnerships, worldwide conversation had once again begun around […]
Top 10 Best Media Monitoring Tools for PR and Brand Performance
Media monitoring isn’t just about tracking how often your brand is mentioned. It’s about understanding what those mentions actually mean for your brand. If you misinterpret your coverage, or miss it altogether, you risk overlooking opportunities, reacting too slowly to negative sentiment or wasting money on campaign directions that aren’t getting results. That’s where the […]
Meet Launchmetrics Timeslots: A Smarter Way to Manage Guest Flow
For Fashion, Lifestyle and Beauty (FLB) brands hosting a range of events, from press showrooms and collection previews to VIP appointments and buyer meetings, marketing and PR teams are often highly focused on curating the right guest list and creating a seamless event experience. But one part of the experience is often underestimated: guest arrivals. […]
Met Gala 2026: Data & Insights Behind The Winners
From sculptural silhouettes to gilded glamour, this year’s Met Gala captivated global attention. The Met Gala 2026 cemented its status as fashion’s most extravagant night of the year, where celebrity, craftsmanship and artistic expression converge. This year’s “Fashion Is Art” dress code showcased the identity, creativity and cultural relevance of the leading brands today. Between […]
The Event Renaissance: How Physical Experiences Are Winning in a Digital World
Brand events are up 54% globally since the pre-pandemic era and gaining serious momentum, with attendance rising 65%. Today’s world is defined by constant digital consumption, with people consuming 13 hours of media daily, across multiple screens simultaneously. While this might seem like more chances to reach consumers, it actually means more saturation and competition—and […]
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From Invite to Impact
On-Demand Webinar From Invite to Impact: How to Strategically Streamline Every Event Format, at Every Scale About the Webinar Make Every Event Count and Prove Its Impact You are likely managing more events than ever, from press days, showroom visits, buyer appointments, VIP dinners, product launches and large-scale activations, each one expected to feel effortless […]
The Events Management Scorecard
How well do your events actually hold up under pressure? You’ve seen how most events play out. Influencers arriving in waves, front rows filling fast, guest lists still changing moments before doors open—and to guests, it all feels effortless. But you know what sits behind it all: multiple updates, last-minute seating changes, time running out, […]