Explore the importance of durability in cinema lenses, focusing on how lenses need to withstand various conditions such as changing weather, frequent handling, and constant travel. Discusses how build quality and weather sealing can impact lens performance and longevity, emphasizing the need for consistent, reliable tools in filmmaking. Highlights how Irix Cine lenses are designed with robust construction and protection to withstand real-world shooting conditions.

The RF mount, initially a Canon-only mirrorless mount, has evolved into a platform for professional cinema production, now used by RED and other high-end cinema systems. Irix Cine lenses in RF mount are designed to capitalize on this ecosystem, offering true cinema mechanics, full-frame optical design, and a complete focal range. These lenses provide a flexible, future-proof solution for filmmakers shooting or planning to shoot on RF. RF mount offers native support on modern cinema and hybrid cameras, excellent performance with large-format sensors, and compact camera designs without compromising optical quality. Irix Cine RF lenses ensure consistent image quality, color, and handling across mounts and camera platforms.

Explore the versatility of Micro Four Thirds (MFT) in modern digital cinema, from documentaries to live events, with brands like Panasonic’s Lumix and Blackmagic’s Pocket cameras. With Irix Cine lenses in MFT mount, transform compact cameras into cinema tools with full-frame optical design and true cine mechanics. Discover why MFT matters to filmmakers, thanks to its compact and lightweight design, excellent stabilization and extensive manufacturer support. Learn about Irix Cine lenses in MFT mount and their compatibility with various professional video and cinema cameras.

This post discusses the importance of EF mount in modern digital cinema equipment, originally developed by Canon and now adopted by various camera brands. It highlights the advantages of EF mount, including widespread camera compatibility, easy mounting, and access to different price points. The article also mentions that Irix Cine lenses are available in EF mount, suitable for full-frame and large-format sensors. It also covers the Irix Cine EF lineup and the compatibility of these lenses with Canon Cinema EOS line.

Explore the importance of the PL mount for filmmakers and the range of Irix Cine lenses available in PL mount, covering the full focal length range from 11mm to 150mm. Discover the advantages of the PL mount, including its robust, secure connection and compatibility with different camera brands. The Irix Cine PL lineup offers seven main focal lengths, full frame image circle, unified mechanics, and weather sealed, all metal housings. These lenses pair well with ARRI ALEXA, Sony Venice, and RED V Raptor XL cameras.

This article explores the compatibility of Irix Cine lenses with Blackmagic cameras, a popular choice for creators seeking cinematic image quality. Irix lenses fit well with the Blackmagic’s mounts, including PL, EF, L-mount and Micro Four Thirds, allowing for a compact, robust and cinema-oriented kit. The post also details how these lenses work well with various Blackmagic models, such as the Pocket Cinema Camera line and the new Blackmagic Cinema Camera 6K full frame. Furthermore, the Irix Cine lenses offer full-frame coverage and high resolution, consistent cine mechanics, rugged construction, and a useful focal length range for diverse projects.

Explore the benefits of Irix Cine Z-mount lenses for Nikon Z and RED Komodo X and V-Raptor X cameras. These lenses offer native Nikon Z mount, full frame coverage, consistent mechanics, and robust build quality. From wide angles for documentary and action, to storytelling focal lengths for narrative and documentary, Irix Cine lenses provide a range of options for filmmakers.

Explore Irix lenses for the Sony Alpha 7 V. Designed for demanding creators, the Irix Cine and photo lenses offer full-frame coverage, fast apertures, and weather-resistant construction, perfect for both detailed stills and high-resolution 4K video. For hybrid shooters, Irix photo lenses offer excellent sharpness and smooth manual focus. Build a system with Irix lenses that grows with your needs for a consistent look across all your projects.

Introducing three new additions to the Irix filter family, engineered for the DJI Osmo Pocket 3. Ideal for vloggers, filmmakers, and creators, the filters help control light, color, and effects. The ND8PL Filter provides light control and polarization, the VND 2-32 Filter offers variable exposure levels, and the Filter Kit includes a CPL, ND16, and Six-Arm Star Filter. These compact, lightweight filters are available now through authorized retailers.

Filmmaker Matt Carlson used the Irix Cine 150mm T3.0 Macro lens on a Freefly Ember camera to capture stunning slow-motion footage at a live rodeo. The lens's telephoto reach allowed for safe, dynamic framing, capturing every detail in high-quality despite unpredictable weather and fast-paced action. The Irix 150mm Macro lens is renowned for its sharpness and close-focus capabilities, delivering impressive footage even in challenging conditions.

Discover the world of 'Strange Anomalies', an independent supernatural thriller series set in LA. Creator and Director Kevin Gray chose Irix Cine lenses for their balance of sharpness and character, capturing both the gritty realism and eerie atmosphere of the show. The series, described as a mix between Se7en and The X-Files, is filmed in San Diego and will be released on YouTube this October.

Get the latest updates on new cinema cameras launched at the IBC tech and cinema expo, including the Canon EOS C50, Nikon ZR, RED V-RAPTOR XE, and Fujifilm GFX ETERNA 55. Learn about their unique features and how they pair with Irix Cine lenses for optimal performance. Ideal for solo creators, commercial teams, and documentarians, these cameras offer an array of creative possibilities.

We're unveiling the new Irix PL→E Mount Adapter with Magnetic Drop-In Filters, designed to simplify and accelerate professional workflows on set. This innovative adapter allows for instant filter changes and silent operation. It is versatile, compatible with all PL-mount cinema lenses and Sony E-mount camera bodies. The adapter also includes a built-in Arca-Swiss foot for stable setup. It comes with essential filters like a Variable ND (VND) for exposure control and a Circular Polarizer (CPL) for managing reflections and enhancing colors.

Discover how Apple TV+'s new series "The Studio", created by Seth Rogen and Evan Goldberg, was shot entirely using a 21mm lens on an Alexa 35 camera, providing visual consistency and an immersive viewing experience. Learn about the benefits of shooting with one lens, the unique features of the affordable Irix Cine 21mm T1.5 lens, and why it's a top choice for filmmakers seeking high-quality performance at a fraction of the cost.

Explore an insider perspective on the making of indie film 'Grave Expectations', shot entirely on Irix Cine lenses for its unique visual style. Directed by Larry Ziegelman, this horror-romantic comedy uses Irix lenses to balance spooky and tender tones, resulting in a cinematic experience that offers growth, nostalgia, and healing.

Watch Rai Omri’s performance of "On the Lea," filmed in Aspen, Colorado with an Irix Cine 65mm T1.5 lens on a RED Komodo. This video showcases the lens' smooth bokeh and exceptional focus control, creating a cinematic and natural backdrop for the music. 

Explore the advantages of Irix cine lenses for filmmakers and cinematographers. Learn about their robust build, UV Light-reactive engravings for easy operation in low light, uniform design for quick lens changes, exceptional optics for clear, sharp images, and affordable pricing. Experience their exceptional performance even in extreme conditions.

RED introduces the Komodo-X and V-Raptor X with Nikon's Z-mount, making a bold move in the cinema industry. This shift may leave filmmakers questioning their lens choices. Irix, however, offers a complete lineup of cine lenses for Z-mount, ideal for filmmakers using RED's new cameras. With lenses designed for full-frame sensors, Irix ensures high-quality optics and durability. Irix lenses are a natural fit for RED's Z-mount cameras, offering native compatibility and professional-grade optical performance. 

We are sponsoring the Night Photo Summit 2025, a premier online event for night photography enthusiasts. The summit, organized by National Parks at Night, features over 40 expert speakers, 50+ hours of educational content, and a diverse range of topics. Attendees can learn from industry leaders, engage in live discussions, and network with fellow photographers. 

Celebrate the creativity and determination of talented filmmakers who use Irix Cine lenses in their storytelling. From music videos to documentaries, these films showcase a range of genres and styles, capturing stunning landscapes and diverse cultures. We thank all filmmakers who trust Irix Cine lenses to bring their visions to life. Learn more about our lenses and get inspired by our 2024 Showreel.