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Company News
Google's AI Overviews Are Stealing Your Traffic — Here's How to Fight Back
You've done everything right. Your website is optimised, your content is strong, and you've spent months (maybe years) building up a solid position in Google's search results. And yet, something has quietly shifted. Your organic traffic is down, your click-through rates are falling, and the rankings that used to reliably bring in visitors just aren't delivering like they used to. If this sounds familiar, there's a good chance Google's AI Overviews are partly to blame. Here'
Claire Bolton
Jun 5
How to Write Better Prompts for Your AI-Led Projects
If you've ever typed a question into an AI tool and got back something completely off the mark: too vague, too wordy, or just plain wrong, then you're not alone. Getting useful output from AI isn't just about having the right tools. It's about knowing how to talk to them. That skill has a name: prompt engineering. And whilst it sounds technical, the fundamentals are accessible to anyone - whether you're a business owner, marketing professional, or simply someone who wants to
Claire Bolton
Jun 2
AI Explained: Demystifying AI Use Cases for Marketers
Artificial Intelligence (AI) is everywhere in marketing conversations right now. From conference panels to LinkedIn posts, it can sometimes feel like everyone is talking about AI but few people are explaining it clearly. It's like a crystal ball - it's there for all to see, but what it means and how to use it isn't always clear for people looking into it for the first time. For many UK marketers, AI still feels complicated, technical, or even a little intimidating. But the re
Claire Bolton
May 26
E-commerce is changing fast, here's what actually matters in 2026
What's happening with e-commerce? If you work in e-commerce, or rely on it for your business, you'll have noticed that things feel a little different lately. The fundamentals are still there, but the way people find products, buy them, and return them has quietly shifted. Some of it is driven by AI, some by changing consumer behaviour, and some by regulation. Here's a clear-eyed look at what's actually going on, and what it means for e-commerce businesses. So, how is AI chang
Claire Bolton
May 22
SEO vs PPC: Which One’s Right for You?
Everyone asks "SEO or PPC?"... But what if I told you it's the wrong question? Google doesn't see your marketing in channels anymore. It sees your brand — your content, your social presence, your reviews, your ads, all of it, and builds a picture of how much to trust you based on the whole. The businesses winning at search in 2026 aren't the ones who picked the right channel. They're the ones who stopped thinking in channels. That said, SEO and PPC do different jobs. Here's h
Joshua Lines
Apr 21
Google Is Coming for Back Button Hijackers — Here's What You Need to Know
If you've ever clicked the back button on a website and found yourself redirected somewhere completely unexpected — congratulations, you've been a victim of back button hijacking. It's one of those sneaky tactics that's been lurking in the darker corners of the web for years. And now, Google has officially had enough. As of the 15th of June 2026 , Google will be treating back button hijacking as a spammy marketing practice — meaning sites that use it risk penalties, ranking
Claire Bolton
Apr 16
From Rankings to Recommendations: Navigating the AI-Powered Shift in Organic Search
The Search Engine is Dead: Welcome to the Age of AI Recommendations For years, we’ve all known the drill. Need an answer? "Google it." You type in your question and get that familiar list of ten blue links. Getting your business onto that first page was the name of the game, and for a long time, it was the key to success online. But that's all starting to change, and fast. That traditional search page is quickly making way for something new. Instead of you having to hunt thro
Tom Marriott
Mar 10
Instagram in 2026: The Marketer's Guide to Reels Links, Hashtag Limits, and the New Algorithm
Introduction: The New Instagram Landscape of 2026 Instagram has come a long way from just being a place for holiday snaps and foodie photos. It's growing up, becoming smarter, and shifting from a platform of casual discovery to one driven by what your customers are actively looking for. For a business owner like you, this is fantastic news. By 2026, we’re seeing three big changes that will reshape how we all use the app. First, clickable links are coming to Reels , making it
Tom Marriott
Mar 10
Avoiding Common SEO Mistakes: Lessons From Real-World Campaigns
Avoiding Common SEO Mistakes: Lessons From Real-World Campaigns To avoid common SEO mistakes, guarantee you address crawl errors and technical issues that can harm visibility. Don't fall into the trap of keyword stuffing or poor content quality, as they can lead to penalties. Consistency in your NAP details is essential for local SEO success. Understand user intent to align your content with audience needs. By refining these strategies, you'll enhance your SEO efforts conside
Tom Marriott
Oct 14, 2025
Branding: It’s More Than Just a Pretty Logo
When most people hear “branding,” they think of logos, fonts, and maybe a cheeky tagline. You know — the visual bits. But branding is so much more than that. It’s the vibe your business gives off. It’s the reason someone chooses you over a near-identical competitor, and it’s the gut feeling people get when they hear your name. So, if you think branding is just for big-time players with million-pound ad budgets, think again. Whether you’re a start-up in Sheffield or a family
Tom Marriott
Apr 14, 2025
Wigan Business Expo
𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐀𝐈 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧: 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 AI isn’t the future—it’s already here, and it’s changing the way businesses work. Join ours sponsors Ina4 at Wigan Business Expo for a free seminar on how AI and automation can help you streamline operations, improve customer service, and cut costs in 2025 and beyond. Discover practical ways to use AI in your business Learn how to achieve enterprise-
Tom Marriott
Feb 23, 2025
Essential Insights for Business Owners on SEO
Imagine your website as a charming little café. The décor is on point. The lighting is just right. The smell of freshly brewed coffee practically leaps out of the screen. But—here’s the kicker— it’s down a dark, dingy alleyway. If no one knows it exists, who will pop in for a flat white? That’s SEO in a nutshell. It’s not just about footfall (or in this case, traffic); it’s about drawing in the right people—the ones who’ll sit down, browse the menu, and maybe even become re
Tom Marriott
Jan 15, 2025
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