More Engagement – More Members for Your Professional Association
Create a dedicated space for members to network and connect while experiencing the value of membership.
Member engagement and retention, made easy
Provide members with direct access to a valuable network of trusted peers who can offer guidance and insight in an easy-to-use, private online community.
Surface valuable benefits and critically important information to keep your members feeling like you know them with tailored communications based on their interactions.
Save time on manual engagement and renewal efforts so that you have time to focus on other strategic initiatives.
Meet Higher Logic Thrive
Boost member engagement with the industry-leading online community and marketing platform. Purpose-built for the unique needs of associations and based on nearly 20 years of experience.
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Online Member Community
Online Member Community
Create a place for your members to have discussions, share resources, network and learn with ease. Meet members wherever they are: in the online platform, via email or in app.
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Smart Newsletter
Smart Newsletter
Make member engagement feel personal with a newsletter that uses machine learning to surface valuable resources based on member activity.
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Automated Campaigns
Automated Campaigns
Member renewal, engagement and event campaigns are a snap with pre-built automated campaigns ready to go, right out of the box!
SHAPE America's Community Provides a Real-Time Download Of Member Needs
The Society of Health and Physical Educators (SHAPE) America’s Higher Logic Thrive Community + Marketing platform spurs engagement, knowledge sharing and membership renewals.
Results:
- SHAPE America rejuvenates its online community to connect over 200,000 health and PE professionals
- The flexibility of Higher Logic Thrive enhances SHAPE America's member engagement efforts
- Community emails achieve 40% open rate, strengthening member connections and communication
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The 2024 Association Community Benchmark Report
Compare your association’s community performance with others in the industry with Higher Logic’s 2024 Association Community Benchmark.
Professional Associations FAQs
By providing an online community for members to engage with each other, professional associations can access benefits like:
- Increased member satisfaction and renewal rates
- Improved membership value
- More accurate member engagement metrics
- Increased usage of member benefits
- New industry insights and collaborative development
To stay relevant, professional associations must give members what they need to be successful (industry resources, networking opportunities, job boards, etc.) and make it easy for them to access these benefits. Associations must also stay informed about evolving member needs and industry-relevant concerns so they can address them.
Online community platforms like Higher Logic Thrive help you achieve all of these goals—they provide a digital record of professional member needs, conversations, and interactions that updates in real time as the industry evolves.
Yes! Integrated modules like Mentoring, Job Boards, and the Volunteer Manager help professional associations deliver specific value at every stage of members’ careers. For example, you can facilitate micro-volunteering for busy mid-career pros and automate mentor matching for students and early-career job seekers.
Higher Logic Thrive comes with a variety of content production modules out of the box, so you can create a blend of digital experiences for members to engage with. From there, you can analyze member interactions with your content via reports and dashboards to get a first-hand look at what members enjoy engaging with most.
Our AI is permissions-aware, meaning it generates answers only based on each member’s specific access level. It respects the security groups in your AMS and does not learn from private discussions or gated academic journals.
Higher Logic Thrive integrates natively with many leading platforms for professional associations, including iMIS, Protech, MemberClicks, Nimble AMS, Salesforce, and NetForum. Our integrations help you ensure seamless Single Sign-On (SSO) and automatically sync member data across platforms.
Want to see how Higher Logic can improve your professional association?
Find out how to boost member engagement to keep your members coming back.