Microsite development in the UAE

Microsite Development, Abu Dhabi

Microsite Development Abu Dhabi

Small websites or homepages made to propel a business line of products and services for an organization is called a microsite. Businesses apart from their parent website which are either static or dynamic in nature, develop microsites with links attached to it enabling independent functioning and has an immense effect on the SEO of the parent homepage. Amalgamated social media platforms with microsites pushes for brand awareness and increased online visibility.

In 2017 Our team of experts in microsite development and design crafted and deployed campaign based microsites for our clients across different Industries in the UAE for the first time creating a sudden rush towards our clients parent websites and social media pages. These microsites were created for seasonal campaigns that went live for a limited time in the digital world as individual webpages and at times, a cluster of web pages. We have launched microsites throughout the GCC for our clients around the Arab world, most of them etched on their own individual domains and some were crafted on sub domains as requested by clients.

Microsite Architecture in the Emirates, a NECESSITY!

  • Content Targeting -
    Launching a new product or a service in the Emirates? Microsites are just what your business needs. Enable targeted content on select products and services with microsite design capabilities by HelloPixels, your digital friendly amigo! Our microsite development and design services have a lot going on in its arsenal. Email marketing campaigns, targeted content on specific products and services, SEO induced keywords in microsites that connect parent websites with social media platforms, attractive newsletters, sweepstake invitations and significant subscriptions. Content in Microsites are so target focussed on a particular demographic of choice, businesses seldom miss online traffic. It just leads online users to the particular elements on which the microsites were created in the first place.
  • Let's keep the Parent website light! -
    Have you noticed parent websites all loaded with day to day campaigns, packed audience Interaction and slow speed in loading up on command. This is a lack of microsite technology problems on the business end. When our clients' marketing team decides to launch new products and services, we equip them with the right microsites to avoid an online jam on their main page and divert online traffic equally among microsites, social media platforms and other sub pages to make it easier for the parent page. Separate campaign microsites encourage a cleaner main page for businesses enabling customer satisfaction. It's the elegance that pleases the soul, not all that Jazz!
  • Testing Ground -
    At times, we at HelloPixels have had clients approach us with campaign ideas out of this world. We listen as we sip on our Gahwas' and when we think we are not quite sure about the idea, we put forward the microsite option. Easy, cheesy method to try and test your ideas on business development in the UAE. Our microsites act as testing grounds for your ideas, new range of products and services, event call outs and webinar invitations. Identify and prioritize what ticks with the audience and what does not with our microsites as testing grounds.
  • SEO? Simply limitless! -
    Did you know a microsite is actually a site on its own? With a unique URL like other dynamic and static websites, our client microsites are equipped with SEO optimized Keywords, enabling a propelled positioning in the www(world wide web). Microsites act as network coverage for a single objective usually with a time period which in turn cuts yields a lower bounce rate again an advantage in SEO.
  • Increased Brand awareness -
    Launching a new line of products and services needs targeting a certain rate and niche of audience in a desired demography within a given geography. Microsites are the best bet for every product launch as they help by establishing these products in the minds of online users and denote the arrival of the new products and services, separating them from the daily available range of products and services. Microsites are limited to a fixed time period but the brand awareness it can bring about in those few days is exceptionally bolstering! We at HelloPixels have boosted our clients product line by creating and deploying microsites for their already existing product line up which were not new but actually an aging line up. The rate of sales conversion after the launch of these microsites denoted a marginal rise in brand awareness and online recognition.

MICROSITES

  • Event promotion
  • Propelled and campaigns
  • Information on company initiatives
  • Digitally target a specific Demography
  • Promotion of product launch and new services
  • Increased SEO
  • Interactive online user experience

HelloPixels microsite architecture, PROCEDURE!

We at HelloPixels have been creating microsites for clients since early 2016. With up to 3780 microsites designed and deployed in a span 5 years, our microsite development and design services are made of the following procedure:
  • We study your audience
Marketing campaigns revolve around this topic. Every campaign and every product or service launched has a target audience. Our team of microsite development experts, brainstorm to find out our clients’ actual targeted audience to give the best results. We consider
A) who’ s visiting the created microsite?
B) Why are they reaching out?
C) what can drive them to CTA(call to action)?
D) How to get them to visit again?
Pluperfect demographic details, background checks on the history of visitors with the brand, interests and consumer aspirations.
  • Your microsite objective
After our brainstorming session and scrutinizing the client’s primary details on the targeted audience to find the actual niche of the audience, we move on next to find the actual objectives of the intentions of our clients to create the desired microsite. We listen to our clients, collect information and our team of expert microsite developers work on creating a clear horizon of objectives that can be achieved through the microsite. Our Objective centered structure is based on
  • A) Accurate, on the dot client expectations and it’s possibilities
  • B) Quantifiable – we’ll provide an exact number or a rate of conversion our clients’ can expect. Once achieved, we work on increasing these numbers for best potency of microsite induced.
  • C) Practicable – We understand benchmarks when it comes to digital marketing. When our team of digital marketers set on a journey to bring ideas and dreams of our clients into a reality, we mean it. We never promise more than we can meet. That’s lying and with our experience of a decade in the digital world, our benchmarks are defined by us. Straight to the point we brief our clients on what’s
    • A) Attainable
    • B) your last numbers before starting with us as a client which is sheer proof to display marginal improvement
    • C) Realistic and what are false expectations.
    • D) Our benchmark on the current requirement.
  • Impeccable content quality
Here’s the most important part of a microsite. This is common for all types of websites. Static, dynamic and microsites equally. Relevant, engaging and clarity induced content by our professional content team at HelloPixels have the lauds from our clients very often. Our content strategy specialist understands the tone of your business, products and services enabling online visitor attention and increased lingering of online users on the proposed microsite.

“Content is the reason search began in the first place“
Lee Odden…

  • Every step relates to the primary objective -

Unlike some digital marketers who lose the whole plot of the microsite in all sorts of unnecessary modifications and technical additions, incurring a cost for the client, we at HelloPixels have all the time in the world for our clients. They say the experience makes a man perfect! Rightfully so, with 3780 microsites developed and deployed in 4 years, we know exactly where we are going with this and what the client’s primary objective is. Every attribute of our work relates to the primary objective as to the main reason the microsite was initiated in the first place.

  • We're always on time ! -
After discussion and a proper plan on how to execute the whole microsite as a plan and periodical execution, step by step, our team of microsite developers will enquire with the client on a testing date and time and then a deployment. We run live tests or trials for the microsites we develop in safe parameters without involving a large audience to observe and study what ticked and what did not. After a successful trial run, we enquire about a deployment date with the client or if given the opportunity, we study and suggest a time and date for the launch.
  • Comparison study -
When we take up microsite development, we also study your competition. Yes, we know it Sounds spooky, but think of it. Aren’t they the reason you even thought about going digital! We know you will appreciate our straightforwardness. To stay relevant in the market, we need to know and understand our competitors and it’s ok, we’ll do all the dirty work. Get access to competitor insights on what their microsites are capable of with our microsite development package, all ready to deploy.

Microsite Design, the TYPES!

We at HelloPixels have 3 types of microsite packages available for your business requirements.
  • EDUCATIVE microsites -
This type of Microsites, educates all that needs to be shared with the targeted audience in an explanatory format. Very easy to understand and we at HelloPixels make it a point to design it so well, our clients reported their customers remembered the message. Events, campaigns, new products and services and company initiatives, all explained to sustain.
  • RECIPROCAL microsites -
Our reciprocal microsites are activities and fun based. We have CTA(call to action) based buttons embedded to actually move the online user to participate and in turn we gather contact information and details, of course with the online users permission. Our backend technology notes customer-centric interactions to provide and remind users of their last experience when they visit again, giving them a feeling of being acknowledged. This enables interaction and an online fan following for the brand.
  • E- commerce and Virtual Augmented Reality induced microsites -
These types of microsites are equipped to sell and promote new products and services on a daily basis. That’s so many microsites per product lineup. We at HelloPixels have induced ecommerce microsites for our clients with Virtual Augmented Reality software for online users to try on and virtualise products to their reality while online the microsite.
Imagine, customers trying out your line of products when online an e-commerce microsite we developed for your business. Our ecommerce microsites are capable of customisation of products on the page and induce an invite to interact with tailor cut technicalities to startle your customers in the technology that’s available in your business microsites.

Microsites are the trendiest addition to the digital world since it’s inception, half a century ago. Experience, experiment, promote, sell, Interact, execute out of the box ideas and gather a fan following for your brand online. We would love to  microsite your business in the GCC. Talk to us at [email protected]

FAQs

Small websites or homepages made to propel a business line of products and services for an organization is called a microsite. Businesses apart from their parent website which are either static or dynamic in nature, develop microsites with links attached to it enabling independent functioning and has an immense effect on the SEO of the parent homepage. Amalgamated social media platforms with microsites pushes for brand awareness and increased online visibility.

Microsites act as testing grounds for your ideas, new range of products and services, event call outs and webinar invitations. Identify and prioritise what ticks with the audience and what does not with microsites as testing grounds.

Launching a new line of products and services needs targeting a certain rate and niche of audience in a desired demography within a given geography. Microsites are the best bet for every product launch as they help by establishing these products in the minds of online users and denote the arrival of the new products and services, separating them from the daily available range of products and services. Microsites are limited to a fixed time period but the brand awareness it can bring about in those few days is exceptionally bolstering! Microsites boosts clients product line ups by touching the right areas of the digital world which in turn has an effect on the rate of sales conversion denoting a marginal rise in brand awareness and online recognition.

EDUCATIVE microsites
RECIPROCAL microsites –
E- commerce based microsites

Marketing campaigns revolve around this topic. Every campaign and every product or service launched has a target audience. microsite development experts, brainstorm to find out the clients’ actual targeted audience to give the best results. They depend on

  • A) who’ s visiting the created microsite?
  • B) Why are they reaching out?
  • C) what can drive them to CTA(call to action)?
  • D) How to get them to visit again?

Pluperfect demographic details, background checks on the history of visitors with the brand, interests and consumer aspirations.