Groupe GM
French creator of exclusive amenities

About us

For over 50 years, Groupe GM has been a trusted partner in the hospitality industry, providing the highest and most sustainable quality amenities in over 80 countries through exclusive partnerships and licensing agreements. Our amenities reflect the unique identity of your establishment, are tailored to their specific needs, and always remain respectful of nature.

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Eiffel Tower viewed through an open arched doorway from an elegant Parisian interior with dark paneled walls, wooden floor, and a small table with flowers.
A woman in a yellow dress and a man in a striped blazer stand side by side in a sunlit outdoor setting, with foliage in the background. Both have pensive expressions as they gaze downward.

Brands

Our unique portfolio of exclusive brands coming from the world of creative design, cosmetics, spa and fashion, guarantees that each hotelier can offer the highest quality amenities that not only mirror their unique essence but also enhance the daily experiences of their guests.

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Our solutions

At Groupe GM, we offer exclusive amenities designed to elevate the guest experience for your clients, from hotels, boutiques establishments to cruises. Our carefully crafted solutions range from large-format dispensers to expertly developed cosmetics formulas, from signature collection accessories to fully bespoke creation, with attention to every detail to ensure an exceptional stay. Sustainability is at the heart of our approach, seamlessly blending eco-responsibility practices with the highest standards of quality and design.

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A bottle of liquid soap with a pump top, accompanied by a small rectangular soap bar and a tube of cream, all set against a textured neutral background with green leaves.

Manufacturing

Our line industrial expertise guarantees exceptional product quality at the best price. Our manufacturing sites and partners are experts in production, research, and development, fully compliant with the strictest worldwide cosmetic regulations, including the European regulation and Good Manufacturing Practices. This ensures the safety, reliability, and compliance of our products at every stage. Quality and consistency are at the core of everything we do.

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Care About Earth

Through our Care About Earth program, we reaffirm our commitment in promotingsustainable hospitality practices within the line hospitality industry. Dedicated to all our stakeholders, we integrate environmental considerations at every stage of product development and production, focusing on eco-design, respectful formulas, and reducing CO2 emissions.

Guided by our Corporate Social Responsibility principles, we prioritize ethical practices that support both people and the planet, ensuring a more sustainable future for generations to come.

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A row of green leaves arranged in a wave pattern, with a vibrant orange flower in the corner and the phrase "CARE ABOUT EARTH" centered above the leaves.
Luxury green “Pavot” bath and shower gel bottle with gold pump on a white marble bathroom countertop, featuring gold faucet fixtures and neatly folded white towels.

Groupe GM unveils Ecofill Stonecast: the future of sustainable, high-design guest amenities

As sustainability reshapes the standards of luxury hospitality, design and environmental responsibility are no longer separate considerations, they are inseparable. Responding to this shift, Groupe GM, a global leader in premium guest amenities, unveils Ecofill Stonecast: a next-generation evolution of its pioneering clean refillable system that combines high-end design with advanced sustainability.
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Eco-friendly sewing kit with threads, needle, and buttons next to a shirt and kraft paper packaging labeled 0% plastic

Sustainable hospitality starts here

Groupe GM, the international leader in guest amenities, is marking Earth Month by addressing one of the hospitality sector’s biggest challenges: the environmental impact of waste. The hospitality industry generates a startling 150 million tons of plastic waste annually, much of which comes from food and drink consumption, bathroom toiletries, and laundry packaging. As modern travellers increasingly seek out hotels that prioritize sustainability, it is crucial for hospitality businesses to adopt eco-conscious solutions.
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Algotherm Ocean Spa range including shower gel, shampoo, conditioner, and body cream in pump bottles displayed against a water-textured background

Experience ocean-inspired luxury with the Groupe GM and Algotherm hotel collection

Since 1962, Algotherm has harnessed the power of marine ingredients to develop innovative skincare solutions that remineralise and regenerate the skin. Today, the brand takes its expertise to the next level by integrating high-performance, clinically recognized ingredients inspired by aesthetic medicine. This expert heritage now comes to life in a hotel line that transforms every guest’s.
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