Eco-conception

Vector 24
Our commitment to sustainable innovation with materials that redefine eco-designed hospitality amenities.
Vector 24

Pioneering Sustainable Packaging:
Our commitment towards a plastic-free future

To avoid the use of plastics derived from limited resources, our packaging is thoughtfully crafted from aluminum bio-based and recycled materials. This approach reflects our dedication to sustainability and innovation, ensuring that neither quality nor performance is compromised.

By choosing eco-friendly solutions, we actively support a more responsible and sustainable future.

Eco-designed Cosmetics

Our Reponsibile Materials

A hand is processing sugarcane on a wooden table, with pieces of the cane and shavings scattered around. In the background, there is an ear of corn on a white surface.

BIO-SOURCED

100% plant based made from sugarcane residue (bagasse). The sugarcane comes from sustainably managed farms, using only residue left after multiple extractions — minimizing waste and preserving ecosystems.

RECYCLED MATERIALS

We design packaging that prioritizes the use of recycled materials.

From bottles, dispensers, and caps made of recycled plastic to labels crafted from recycled paper, we ensure sustainability at every step. Even our soaps are thoughtfully wrapped in recycled cardboard boxes and recycled paper, underscoring our commitment to reduce our environmental impact.
Three crumpled, transparent plastic bottles with yellow caps arranged in a circular pattern over a soft turquoise background, with a leafy green element partially visible at the bottom.
A close-up of metallic shavings, intricately curled and intertwined, reflecting light in various shades of silver.

ALUMINIUM

Lightweight, durable, and infinitely recyclable, aluminum is one of Earth’s most abundant resources. It provides a strong alternative to plastic without compromising quality.

Our recent innovations

CARDBOARD TUBE

Groupe GM is the first company in the hospitality sector to launch a cardboard tube as part of a hotel amenities line.

This eco-innovative packaging can be customized to meet the specific needs of hoteliers and reduces plastic usage by up to 99% compared to conventional plastic tubes.
A hand holds a tube of body lotion with a minimalist design featuring a beige label and black text against a softly lit background.
Three stacked slices of pink soap with a smooth, glossy surface.

SOLID

The launch of a solid amenity line free from plastic underscores Groupe GM’s commitment to creating a more sustainable world. This line requires 9 times less water to produce compared to conventional liquid formulations. The packaging is made from FSC-certified cardboard and coated with a water-resistant varnish.

ECOFILL

A safe and sustainable dispenser system with sealed refill pouches using only 8 g of recyclable plastic. Safer than uncontrolled bulk refills, it ensures full product traceability and eliminates bacterial contamination risks.
Find out more here
A sleek silver pump bottle of cleansing gel alongside a transparent package containing a green gel product, set against a soft pink and cream backdrop.

Eco-designed Accessories

A package of shoe mitts made from natural cotton, surrounded by cotton bolls and a few cotton swabs. The background features a wooden surface.A close-up of a fabric slipper featuring a label that states "0% Plastic" and "Verified by SGS."A minimalist shelf displaying a textured ceramic vase, wooden comb, and eco-friendly packaging for dental and cotton products against a neutral backdrop.

0% PLASTIC ACCESSORY LINE

This accessory line is the only one in the market, verified by SGS. It includes bamboo combs and toothbrushes, shaving soaps, toothpaste pills, cotton buds and pads, a shower cap, a paper sewing kit with a mother-of-pearl button, and slippers made from cotton canvas and strawboard. All items are packaged in FSC® certified paper, unbleached and printed with soy ink.

TRAYS

Our BIOCOMP® trays are 100% plant-based, 100% recyclable and certified 100% vegetal compostable.

We also offer other sustainable alternatives, including wooden trays made from responsibly sourced materials such as bamboo and oak. These trays are designed to support recyclability and compatibility with waste reclamation processes.
Two eco-friendly soap boxes in gray packaging sit on a light-colored tray, accompanied by a green bamboo plant in the background.
A pair of bamboo toothbrushes rest next to a brown paper container, with a bright yellow towel and a daisy in the corner. The scene has a clean, minimalist aesthetic.

ACCESSORIES

To offer you a more environmentally friendly alternative to conventional plastic, our conventional accessories are made from renewable resources of plant origins, such as corn or straw.

Our lines are packaged in paper bags or recyclable cardboard boxes, featuring pre-cut openings to ensure both hygiene and safety for your guests.
Find out more here

Discover our other initiatives

Through our pioneering initiatives, Groupe GM minimizes its ecological footprint while empowering hotels to enhance their sustainability practices. Our Care About Earth program embodies our commitment to environmental responsibility, setting a benchmark for the hospitality industry.
“Our raison d’être is to provide amenities that reflect your unique hotel identity,
perfectly tailored to your needs and respectful of nature.”
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