The European Data Center Consulting Group

Who is Grezya

We are the European Community of Data Center experts with a track record of growing the data center business.

In times of revolutionary change and challenges in the data center industry, we help our customers navigate the changing requirements in data center investment and sustainability.

What’s new

Key areas of expertise

We help data center providers and investors define and execute their strategies with the practical insight developed in the field operations.

1

Market and Demand Analysis

We analyse the fundamental market dynamics shaping the data centre landscape and their strategic implications. Our service includes demand forecasting and price benchmarking to support business planning and decision-making.

Market and Demand Analysis

2

Site Identification and Selection

We gather customer requirements and create a funnel of potential data centre sites. Using industry standards, we assess power availability, connectivity, and regulatory conditions to shortlist the best options and assist in issuing non-binding offers (NBOs).

Site Identification and Selection

3

CRE to Data Center Asset Conversion & Sales

We evaluate commercial real estate portfolios to identify properties that can be converted into data centres. To accelerate the sale, we advise on value-enhancing activities, such as preliminary technical due diligence, power assessments, and connectivity evaluations.

CRE to Data Center Asset Conversion & Sales

4

Market Entry & Growth Strategy

We develop a tailored market entry or expansion plan based on a proven framework. We aim to identify an executable growth strategy that aligns with your organisational objectives and ensures successful market penetration.

Market Entry & Growth Strategy

5

Tenant Acquisition & Services

We help you execute strategies to acquire new data centre tenants. Working across business development, marketing, and sales, we implement go-to-market plans that align with your overall growth strategy and tenant acquisition goals.

Tenant Acquisition & Services

6

Data Center M&A Business Health Assessment

We comprehensively evaluate a data centre business’s financial, operational, and infrastructure health, tailored for mergers and acquisitions. Our service identifies strengths, risks, and opportunities to maximise the value of your investment.

Data Center M&A Business Health Assessment

7

Workload Placement & Interconnection strategy

We optimise workload distribution with interconnection strategies that boost performance, resilience, and cost efficiency. We assess network hubs, latency, SLAs, and business needs to guide enterprises, hyperscalers, and colocation providers in choosing the best connectivity and placement.

Workload Placement & Interconnection strategy

8

Technical DD & Advisory for DC Transactions

We support M&A success with structured technical due diligence and advisory services tailored to data centre transactions. Our assessments reveal the true value of assets, guiding investors and operators through strategic decisions with confidence and clarity.

Technical DD & Advisory for DC Transactions

Our audience

We work with organisations facing challenges related to growth, scalability, or digital transformation.
We operate across key European hubs – including Berlin, Milan, Madrid, Poland, and the Nordics – and also support emerging markets where digitalisation is rapidly accelerating.

Our team

Our team is constantly growing, with four additional partners in our pipeline. This expansion is a testament to our potential and the growth opportunities we offer to our clients and partners.

Partners

Staff Grezya - Bjørn Rønning
Bjørn Rønning
@Digital Footprint AS and Norwegian Data Center Industry Oslo, Norway

Bjørn Rønnin is an independent Data Center and Interconnection Advisor and Managing Director of the Norwegian Data Center Industry.

He has been key in positioning Norway as a prime data center location, focusing on sustainability and renewable energy.
Under his leadership, the industry has fostered collaboration, supported innovation, and attracted significant foreign investments, driving local growth.

Staff Grezya - Donna Lorenzen
Donna Lorenzen
@HerWorX Milan, Italy and APAC

Donna Lorenzen is a leader in the data center industry with expertise in engineering, governance, and digital infrastructure.

She is the APAC Regional Chair and Global Board Member of iM Women, advocating for women’s careers in infrastructure. As the founder of HerWorX, she focuses on digital infrastructure in APAC and EMEA and serves on the boards of energy utilities and renewable investment firms. Previously, as VP of Design & Engineering, APAC at Vantage Data Centers, she led data center expansion and drove sustainability and innovation.

Staff Grezya - Hans Jörg Denzler
Hans Jörg Denzler
Go Digital Management Zurich, Switzerland

Hans Jörg Denzler is a respected leader in the data center industry, notably for his role as Managing Director of Interxion Switzerland.

Under his guidance, the Zurich campus expanded significantly, enhancing its capacity and reputation for secure, scalable data center solutions.

Denzler’s focus on innovation and growth continues to influence the industry.

Staff Grezya - Kjetil Ertnæs
Kjetil Ertnæs
@DLE Consulting AS Oslo, Norway

Kjetil Ertnæs is a prominent figure in the data center industry, known for founding DLE Consulting and his role in establishing DigiPlex.

His leadership at DigiPlex, which emphasized sustainable and energy-efficient data centers, led to its acquisition by Stack Infrastructure. Ertnæs continues to influence the industry through innovative and sustainable data center solutions.

Staff Grezya - Luca Venturelli
Luca Venturelli
@Grezya Milan, Italy

Luca Venturelli is a key figure in the data center industry, recognized for his strategic roles at leading firms including Digital Realty, Interxion, Microsoft, Fujitsu, and HPE.

He founded Grezya, a consultancy aimed at innovating data center strategies, and co-founded the Italian Data Center Association (IDA), where he serves as an advisor. His contributions significantly impact the global data center market, particularly in promoting sustainable and technologically advanced solutions.

Advisors

Staff Grezya - Marynet Bassily
Marynet Bassily
@Mission Procure London, UK

Marynet Bassily, a seasoned executive in the data centre industry, brings over two decades of experience in procurement and supply chain management. As Founder of Mission Procure, she has led strategies that enhance efficiency and value.

Now a Partner at Grezya, Marynet will leverage her expertise to expand our consulting services. Her strategic focus on cost efficiency and resilience aligns perfectly with the evolving needs of modern data centres. Additionally, she founded NexConnect Hub, a platform that fosters collaboration and innovation within the industry.

Staff Grezya - Peder Bank
Peder Bank
@DLEGroup DK Copenhagen, Denmark

Peder Bank is a seasoned leader in the data center industry, notably as the former Managing Director of Interxion Nordics.
He significantly enhanced the company’s presence in Northern Europe, focusing on robust and energy-efficient data center solutions.

Bank’s strategic and operational expertise continues to shape the data center landscape in the region

Contact us

We’re here to help! Send any questions you have over to us. We look forward to hearing from you.

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