Projects.

We have worked with Repsol to revolutionise its communication with an employee-led social media advocacy programme, growing to more than 300 ambassadors and generating a media value of 2.2 million euros.

When we started working with Domino’s in 2019, they gave us the challenge of adapting their tone to a radically different generation target. To succeed among this audience, the communication strategy and style had to encompass all digital assets reflecting their values and concerns.

Caser Seguros needed to establish its corporate brand presence in the digital realm with the goal of unifying its multiple assets. To accomplish this, we developed a digital strategy, led by three areas: Omnichannel, Marketing, and Communication.

After a rapid expansion of its websites and App to cover all the countries in which it had a presence, Wall Street English approached us to track and analyse all its data.

Our strategy for La Tagliatella is not just about ‘being there’, but about ensuring that the brand lives permanently in the consumer’s mind through a TikTok-first mindset and native digital DNA.

By replacing traditional corporate codes with native narratives and everyday sketches, we exceeded one million impressions and generated more than 5,700 qualified clicks to their job portal, proving that when a brand stops explaining itself and starts showing itself, young talent comes naturally.

The strategy resulted in a 256% growth in views, surpassing the initial objective and achieving 11.5 million organic views.

With a century-long history and an annual turnover of more than 30 billion dollars, American Express Global Business Travel is the world leader in corporate travel and the organisation of conferences and events. In Spain, the company has almost 1,000 employees and serves more than 500 clients. Given these figures, how could we help?

Their conversion rate in Spain was lower compared to other European countries. That’s where we came in, to help through Conversion Rate Optimisation (CRO). We analyse digital consumer behaviour and optimise each digital channel.

We adapt creativity to the codes of each social network to communicate commercially, and engage in relevant conversations with consumers in the digital world.

Sanofi Pasteur needed to adapt its marketing strategy to the transformations of the pharmaceutical sector in Latin America. Together we built a data-driven culture and an ambassador programme to build the brand and improve its share of voice.

In 2017, Royal Caribbean set us the challenge of managing their social media in Europe, designing a multi-country content strategy that took into account the particularities of each brand and market (buyer persona and digital maturity).

Similac, has an established presence in the US and Latin America, but they are relatively unknown in most major European markets. They asked us to help them pursue an alternative route to market through the development of a D2C strategy.

Communicating effectively in social media: this was, in broad terms, the challenge Cepsa gave us at the beginning of 2019. To face it, we needed to propose and manage some general objectives, before deploying a series of specific strategies for each social platform.

Sustainability has always been at the forefront of the business strategy of Brämhults, but now they wanted to go a step further and improve the sustainability of their processes as well. To achieve this, they needed to work together with consumers to build a joint journey towards generating more sustainable juice.

We work with Ferrovial and Sharpball to create a multi-channel communication project to help spread the story of El Salado (Colombia), which was tragic but had a happy ending.

Toyota already had a general knowledge of its customer, but wanted to deepen it in order to generate a differential experience at all points of contact with the brand and offer the best customer service.

Our client, a real estate investment consultancy, was looking to position itself in the luxury property and housing sector in Panama, and set us the challenge of developing, from scratch, a brand and a digital asset.

González Byass has been running for more than 185 years, so it needed to rethink its position in the digital environment. To achieve this goal, they contacted Good Rebels, an international partner that would boost their entire digital ecosystem and increase their conversions.

Yelmo Cines is one of the leading cinema chains in Spain, with more than 40 years of experience and 500 cinemas. Despite their success, Yelmo had to deal with seasonality of attendance and new competitors. For this reason, they needed a partner, and that’s where Good Rebels came in.

General Óptica is one of the top companies in the Spanish optical sector and a reference in Portugal. Until 2019, the brand only had an online catalog, with no chance of online sales. But everything changed when we helped them with two objectives: to change its web strategy and create an online store.

The group has 15 wineries -with Codorníu as its flagship-, bringing together hundreds of brands of wines and cavas. After the 2020 closures, the brand took on the challenge of unifying its different wineries into a single business, with the aim of promoting internationalization.

TheFork, asked us to plan an onboarding and subscription process that would optimise the flow of communications throughout the customer journey for all their new registrations. In parallel, we had to develop a recovery plan to revitalise the database of unproductive leads.

As a global brand, it’s a challenge to maintain and adapt its identity and tone in all the markets where it’s active. Pepe Jeans needed a new joint strategy to help strengthen their image (and in doing so, their presence) mainly in Spain, Italy, United Kingdom, France, Germany and Mexico, but also in other countries.

DIA is one of Spain’s benchmark retailers. But competition is fierce. Supermarket chains are constantly launching promotions in order to convert the consumer into a regular customer. In the midst of this “war of offers”, the differential value of the brand was being diluted. This is where we came in. We boost the ClubDIA App and move all members to the digital environment, with the aim of improving their user experience

Aliseda is a real estate company with a strong presence in Spain, a country with a dynamic and demanding housing market. Their challenge was to sell more, offer a better service to their clients and increase control of their operations.