About us.

Kind-hearted people who aren’t afraid to rebel.

There are more than 100 Rebels in Spain, the UK and Mexico helping our clients become more human-centred. Strengthening relationships with their customers, their employees and with society. Designers, strategists, creatives, community managers, UX experts, data analysts, programmers… bringing ideas to life.

Thinkers, Leadertarians, analysts, creatives, entrepreneurs. Rebels.

  • Alvaro Fernández

    Founding Partner at Kuantik

    Creative engineer bridging technology and design, passionate about human-centered digital solutions, challenges, and lifelong learning.

  • Antonio Más

    VP Services

    Digital entrepreneur with more than 20 years of experience. Team manager and project creator. Repentant advertiser.

  • Bárbara M. Ramírez

    Head of Social Creative

    Sometimes I think of six impossible things before breakfast and turn them into campaigns. If it makes me laugh out loud, it’s worth it.

  • Carmen Queipo de Llano

    VP Growth

    Digital optimist and analogue enthusiast. Curious and a chaser. My obsession: connecting communication, marketing and sales.

  • Daniela Ferrer

    Client Success Director

    I was born in Palo Alto, so I didn't get into digital marketing by chance. I was always more of a science person but , I fell in love with letters. I like to make things happen.

  • Fernando Polo

    CEO / Executive Director

    20+ years in digital. Still optimist. Long-term thinker-doer. Innovation, creativity, … framework architect. Husband, father and muso.

  • Iván Hernández

    Client Success Director

    Performative mind, creative heart and hardcore biker soul. In constant search of the next great route.

  • Javier García

    Managing Director | ok,z

    I try to get brands to speak on social media as any person would. My goal is to show that social content can be creative, fast and effective at the same time. My mid-life crisis turned me into a runner.

  • Juan Luis Polo

    Founder - Institutional Relations

    A lone wolf who has discovered the magic of belonging to the group. Founding partner at GR and corporate president. Storyteller in his spare time.

  • Juanmi Díez

    Director de GR Creative

    Filmmaker, musician, writer and everything to do with art. Rebel since 2014, where I discovered the world of marketing, which I have no intention of leaving.

  • Kevin Sigliano

    Client Success Director

    Always rebellious. +20 years of experience in Digital Transformation, Entrepreneurship & Marketing. Passionate about my 5 kids, teaching and traveling

  • Kike Valdenebro

    Muskae Founder & Head of Design

    Engineer and designer. More than two decades mixing creativity and technology. I am a man of arts, science, motorcycles and cats.

  • Luis Jiménez

    VP Operations

    A walking contradiction. Half American, half Spanish. Sarcastic, (sometimes to much). Critic sense. Obsessive with Brand positioning and focus. Rock & Atleti

  • Mar Castaño

    Tech & CRM Director

    Passionate about technology and data. I try to always have a smile on my face and enjoy the simple things.

  • María Novillo

    Client Success Director

    I took Mad Men very seriously and ended up designing digital strategies for brands and managing advocacy projects. I talk a lot and give epic hugs.

  • Maricruz Polo

    People Director

    The good: the common. And the people: at the centre.

  • Marina Hernández

    Head of Strategy

    I must confess, I cheated on being a lawyer and fell in love with digital strategies. Trying to bring sense to the social media chaos.

  • Marta Rubio

    Directora de Operaciones | ok,z

    I usually have my inbox read and no junk mail to sort through. I'm from Levante by choice (which says a lot about me). I live with a dog named Merlí who clearly thinks he's in charge.

  • Miguel Calle

    Founding Partner at Kuantik

    Tech lover, curious and innovative by nature. Passionate about entrepreneurship and in constant search of challenges.

  • Miguel Trugeda

    Client Success Director

    I'm from Cantabria, trained as a journalist and a marketer by passion. I help brands engage with their customers through 360º marketing strategies.

  • Patricia Naranjo

    CFO

    Standard bearer for smiles in the profit department. Positive attitude to deal with lots of numbers and spreadsheets.

  • Pedro González

    Client Success Director

    Since I was a child I’ve always asked myself about ‘why’s and ‘what for’s. In GR I help build strategy for our client and sometimes for ourselves.

  • Salvador Suárez

    Client Success Director

    Professional in digital since 2020, boosting our brand and business here and abroad, teacher, mentor, and single by vocation.

  • Ugo Smith

    E34 Founder & CTO

    An internet early adopter, as a kid I connected my first 56k modem. I am tool researcher and tester SEOer at heart. I believe you are as good as your last project.

  • Víctor Martínez

    Founding Partner at Kuantik

    Telecom engineer with a strategist’s soul and an incurable optimist. Leading projects since 2013 with logic, numbers, and technology. Living by the motto: joy through making things happen.

  • Will Renedo

    E34 Founder & Business Development Director

    I design digital strategies to help our clients unseat their competitors. Bilingual in nature, it is not clear for me in what language I dream of and my only linguistic weakness is the names of fish.

Five specialised teams, one shared rebel spirit.

Business consultancy focused on brand positioning, communication strategies and digital transformation.

Creative agency with more than 25 years of experience, specialising in advertising creativity, engagement and social media.