Practitioner Growth Bundle
Stop Building a Business That Burns You Out
The proven program that's helped thousands of functional health practitioners build consistent, freedom-filled practices…without the social media hustle
You’re scrolling Instagram again, trying to figure out what to post. That’s two hours gone. Two hours you could’ve spent with actual clients… if you had more of them.
You’re good at what you do. Your clients get results. But turning that expertise into a business that actually pays your bills? That’s the part nobody taught you.
You’ve got the certifications. The knowledge. The passion.
What you’re missing is a system that turns your expertise into consistent income without burning you out in the process.
Trusted by functional health practitioners worldwide | Self-paced training + live support
You've Been Told Success Means...
Building the perfect website. Posting daily on Instagram. Launching a podcast. Collecting more certifications. Writing a book. Creating lead magnets. Running ads.
So you try it all. You post. You create. You learn. You invest.
But here’s what’s actually happening:
Your Instagram posts barely get any engagement. Discovery calls go nowhere. When someone asks “How much do you charge?” you hesitate and end up discounting before they even ask for one.
Meanwhile, you’re watching other practitioners book out their calendars, travel, and actually enjoy their businesses.
You’re starting to wonder if you made a mistake.
The truth? You didn’t make a mistake. You just weren’t taught what actually builds a thriving practice.
And it’s not more content, more certifications, or a bigger Instagram following.
What Actually Builds a Sustainable Practice
After building my own multi-six-figure practice since 2014 and mentoring thousands of functional health practitioners, I've seen what separates struggling practitioners from successful ones.
It's not talent. It's not luck. It's not even how much you know.
It comes down to three core business principles:
1. Clarity on What Makes You Unique
When you know exactly who you serve and what transformation you provide, attracting ideal clients becomes simple. You’ll finally know what to say that makes people respond “This is exactly what I need.”
2. Authentic Positioning That Builds Trust
Your story is your most powerful marketing tool. Learn to leverage it, and you’ll create genuine connection that makes enrollment natural. No “sales tactics” required.
3. Profitable Packages Designed with Purpose
Most practitioners undercharge because they’re not confident explaining their value. When you structure packages around transformation (not just sessions), you can charge what you’re worth and have clients say yes.
This is what I learned after spending over $20,000 on business programs that weren’t built for functional health practitioners. They were designed for generic health coaches or conventional business models, not for practitioners running functional labs and guiding complex health transformations.
Our clients come to us with complex needs and deep mistrust from the conventional medical system. They’re not just looking for information. They’re craving connection, clarity, and someone who can guide them with certainty toward real healing.
That requires a different business approach than the “gurus” teach.
“I’ve been able to sell six packages in the last month and made close to $60,000—something I had never been able to do before!”
— Karolina, PBE Practitioner
Inside the Practitioners’ Business Essentials (PBE)
“I’ve been able to sell six packages in the last month and made close to $60,000—something I had never been able to do before!”
— Karolina, PBE Practitioner
Module 1:
Nail Your Niche & Core Marketing Message
Go beyond surface demographics and discover how to leverage your story and expertise to attract aligned clients. Learn to clearly communicate your unique value so you stand out in a crowded industry.
Module 2:
Profitable Packages with Purpose
Design 2-3 high-impact offers that serve your clients’ real needs and meet your financial goals. Build packages that create transformation, position you as the expert guide, and increase both your impact and income.
Module 3:
Authentic Marketing & Enrollment Strategies
Skip the hustle tactics. Learn proven marketing strategies that align with your values. Master the Discovery Call approach that makes enrollment effortless and integrity-driven—prospects naturally ask how they can work with you.
Module 4:
Streamline to Serve & Scale with Freedom
Deliver exceptional client experiences with done-for-you handouts, scripts, and tools. Streamline onboarding, manage your practice efficiently, and build systems that free your time while multiplying your impact.
Everything You Get in PBE
- 4 Self-Paced Training Modules with step-by-step lessons and interactive exercises
- 45-Minute 1:1 Mentoring Session with Jenn during Module 2 (Value: $997)
- Bi-Monthly Live Laser Coaching & Collaboration Calls with full recordings (Value: $6,000)
- 2 Live Business Planning Workshops to map your year, quarter, month, and week (Value: $3,997)
- Private Business-Focused Forum with 5,000+ practitioner conversations and daily support (Value: $2,497)
- Done-for-You Resources including enrollment call recordings, client templates, and proven scripts (Value: $3,738)
- Archive of Tried-and-True Business Trainings for every growth stage (Value: $2,997)
Your Mentor:
JENN MALECHA
Jenn built her multi-six-figure functional health practice starting in 2014 and has been mentoring thousands of practitioners since 2016. After spending over $20,000 on business programs that didn’t address the real challenges functional health practitioners face, she created PBE—the complete business foundation she wished she’d had from day one.
PLUS Automate Your Practice with Business in a Box
Your Turnkey 120-Day Client Program
Stop building from scratch. Start seeing clients.
Ready to take it even further? Add the complete 120-day client automation system and stop creating everything from scratch.
Business in a Box gives you:
Automated 120-Day Client Journey
Pre-built delivery schedule with content released every two weeks. Welcome video. Built-in accountability. No more manual content delivery.
VALUE: $1,200
Practice Essentials Templates
Customizable practice agreements, lab collection instructions for all major tests, professional onboarding documents. Eliminates confusion and back-and-forth.
VALUE: $450
Complete D.R.E.S.S. Protocol Video Library
Full video education aligned with D.R.E.S.S. protocol. Bi-weekly workbooks for client implementation. Canva templates for easy customization. Brand-consistent materials.
VALUE: $6,000
Client Empowerment Tools
Integrated FDN intake forms, Metabolic Chaos Scorecard, Diet Check Records, automated booking prompts, self-service scheduling.
VALUE: $2,500
Growth & Feedback Systems
End-of-program feedback questionnaires, automated Google review prompts, client success tracking, built-in reputation management.
VALUE: $350
Implementation Support
Step-by-step tutorials, ready-to-use templates, monthly Q&A with FDN experts, seamless Biocanic integration.
VALUE: $1,800
On-Demand Access to 15+ Hours of Training PLUS Monthly Live Support
You didn’t become an FDN Practitioner to spend months creating intake forms, filming videos, and figuring out scheduling systems. You did it to help people get well.
Business in a Box gives you a complete, done-for-you 120-day client program, ready to customize, brand as your own, and launch. Save weeks of setup time and look like a seasoned pro from your very first client.
Your Mentor:
RAEWYN GUERRERO
Raewyn Guerrero is the Gutsy Executive Coach, who transformed her own health struggles into a mission to help others. After battling traditional medicine to resolve her own anxiety, IBS, insomnia, and unexplained infertility, Raewyn experienced burnout, ironically while leading Corporate Wellness for a global bank in London supporting 150,000 employees.This pivotal moment led her to study functional medicine, becoming a Functional Diagnostic Nutrition Practitioner.
Raewyn has since guided over 500 women around the world to health through the gut-brain connection in her online practice. She’s a Speaker, Best-Selling Author and mission-driven advocate for clean air, water, food and medical freedom.
Today, Raewyn draws from her decades of experience as a practitioner of Positive Psychology and CBT to mentor practitioners on branding and technology. She’s created FDN Business School’s Business in a Box, so FDNs can quickly build thriving practices.
Practitioner Growth Bundle
Here’s what you get:
Practitioner Business Essentials
- 13 Self-Paced Training Lessons
- 45-Minute 1:1 Mentoring Session (Value: $997)
- Bi-Monthly Live Coaching Calls (Value: $6,000)
- 2 Live Business Planning Workshops (Value: $3,997)
- Private Forum Access (Value: $2,497)
- Done-for-You Business Resources (Value: $3,738)
- Business Training Archive (Value: $2,997)
Plus Business in a Box
- Complete 120-day automated client journey
- Practice agreement and onboarding templates
- Full D.R.E.S.S. protocol video library
- Client workbooks and Canva templates
- Intake forms and tracking tools
- Automated review and feedback systems
- Step-by-step implementation tutorials
- Monthly expert Q&A sessions
- Advanced training modules
Our 14-Day Guarantee
If within the first 14 days you decide the Practitioner Bundle isn’t the right fit, you may request a refund (minus a $250 registration fee) as long as you haven’t progressed beyond Module 1.
This way you can step in with confidence, knowing you’re supported when you commit to the full transformation.
If you wish to add the Business Practitioner Bundle to your enrollment you will be prompted during the checkout process
Is the Practitioner Growth Bundle Right for You?
This program is perfect for you if:
You’re training to be a functional practitioner, or recently certified, and want a proven playbook to hit the ground running
You’re an experienced practitioner ready to refine your approach and scale with efficiency
You’re motivated, dedicated, and committed to making functional health your career
You value authenticity, integrity, and service-first leadership
You want to create profitable packages, attract aligned clients, and grow with confidence
This program is NOT for you if:
You’re not serious about building a business as a functional health practitioner
You’re unwilling to take consistent action or implement proven principles
You prefer to blame circumstances rather than take responsibility for your growth
You’re looking for a quick fix or another certification instead of a structured playbook
PLUS EXCLUSIVE ENROLLMENT BONUSES
Everything You Need to Launch, Fill, and Scale Your Practice
Total Value: $1,685 – Yours FREE When You Add This Bundle Today
When you add the Practitioner Growth Bundle to your FDN enrollment, you get the business training and automation systems plus everything you need to actually attract clients, position yourself as an expert, and build a sustainable practice from day one.
BONUS #1:
The Practitioner's Lead Generation System
Your Complete Client Attraction Toolkit
Value:
$1,497
Stop wondering where your next client will come from. This system gives you everything you need to attract qualified prospects, build your email list, and convert followers into paying clients – even if you’re starting from scratch.
Social Media Power Pack
Done-for-you content that positions you as the expert:
5 Ready-to-Post Carousel Templates
Professionally designed visuals that stop the scroll and showcase your approach to functional health. Just add your logo and post.
5 Attention-Grabbing Video Hook Scripts
Open strong, keep viewers watching, and guide them toward working with you. No more staring at a blank screen wondering what to say.
10 High-Converting Story Templates
Turn casual viewers into interested prospects with calls to action that feel natural, not salesy.
Client Conversion Framework
Turn casual viewers into interested prospects with calls to action that feel natural, not salesy.
Custom Lead Magnet Landing Page
A proven page template designed to convert visitors into email subscribers who want to hear from you.
Professional Thank You Page
Make an unforgettable first impression and strategically guide new leads to their next step.
5-Part Email Nurture Sequence
Automated emails that build trust, demonstrate your expertise, and motivate prospects to book their consultation call. Write once, convert forever.
You didn’t get certified to spend 20 hours a week creating content. These templates let you show up consistently, build authority, and fill your calendar without the marketing learning curve.
BONUS:
The $400K Schedule Blueprint
Live Workshop with Reed Davis, FDN Founder
Value:
$397
The truth nobody tells you: It’s not about working harder. The practitioners earning $400K+ work differently – and Reed’s pulling back the curtain on exactly how they structure their time.
What you'll discover in this workshop:
The real schedule of a $400K+ practitioner. See the actual calendar that produces multiple six figures. (Spoiler: it doesn’t involve 50-hour weeks.)
The 3-day client week. How to design your practice around deep work, strategic thinking, self-care, and rest…not an endless hamster wheel of appointments.
Time-blocking that actually works. Protect your focus, eliminate decision fatigue, and build boundaries that clients respect.
Premium packaging strategies. Structure your offers so you serve fewer clients, more deeply, at rates that reflect your expertise.
The sustainability shift. The psychological and operational changes that separate thriving practices from those quietly burning out.
Includes live Q&A with Reed plus permanent access to the recording.
BONUS:
A-Z Practice Building Masterclass
Workshop with Reed Davis & Jenn Malecha
Value:
$397
Your complete practice launch roadmap. From first client to fully booked, this masterclass walks you through every decision, system, and strategy you need to build a practice that lasts.
What you'll learn:
The exact launch sequence. Step-by-step roadmap from “I’m certified” to “I’m open for business” with clarity on what to do first, second, and third.
Client acquisition that actually works. Proven strategies to fill your calendar without paid ads, complicated funnels, or sleazy sales tactics.
Lean, scalable infrastructure. The essential systems you need (and the ones you don’t) to serve clients exceptionally without overcomplicating your business.
How to become the go-to practitioner. Positioning strategies that make you the obvious choice in your market.
Referral systems that generate consistent income. Turn happy clients into your best marketing channel.
Client delivery systems. Onboarding, communication, and service delivery frameworks that create raving fans.
How to work on your business, not just in it. Build a practice that doesn’t require your constant presence.
Permanent access to replay and implement at your own pace.
BONUS:
3 Done-For-You FDN Lecture Packages
Your Client Attraction Speaking System
Value:
$891
Stop creating content from scratch. These proven presentations are ready to deliver at health expos, corporate wellness events, community workshops, or your own webinars. Just customize with your contact info and start attracting clients.
Choose from:
Stress & Hormones Masterclass
Help audiences understand the hidden connection between stress and every health complaint they’re struggling with.
The ADD/ADHD Solution Talk
Address one of the most misunderstood conditions with functional insights parents and adults are desperate to hear.
Insomnia Workshop
Position yourself as the answer for people exhausted by sleepless nights and ineffective solutions.
Fibromyalgia Presentation
Speak directly to a community desperate for practitioners who understand root causes, not just symptom management.
Each package includes complete presentation slides, speaker notes, and audience engagement strategies.
Every talk you give is an opportunity to fill your practice. These presentations position you as the expert, build immediate trust, and give audiences a clear path to working with you.
BONUS:
The $400K Schedule Blueprint
Workshop with Raewyn Guerrero, FDN Founder
Value:
$397
The truth nobody tells you: It’s not about working harder. The practitioners earning $400K+ work differently – and Reed’s pulling back the curtain on exactly how they structure their time.
What you'll discover in this workshop:
The real schedule of a $400K+ practitioner. See the actual calendar that produces multiple six figures. (Spoiler: it doesn’t involve 50-hour weeks.)
The 3-day client week. How to design your practice around deep work, strategic thinking, self-care, and rest…not an endless hamster wheel of appointments.
Time-blocking that actually works. Protect your focus, eliminate decision fatigue, and build boundaries that clients respect.
Premium packaging strategies. Structure your offers so you serve fewer clients, more deeply, at rates that reflect your expertise.
The sustainability shift. The psychological and operational changes that separate thriving practices from those quietly burning out.
Permanent access to the recording.
Common Questions
"I'm just getting started. Is this too advanced?"
Not at all. Many practitioners wish they had this foundation from day one instead of wasting years on tactics that don't work. Whether you're new or established, PBE gives you the business fundamentals that actually build a sustainable practice.
"I've tried other business programs. What makes this different?"
Most business programs weren't built for functional health practitioners. They're designed for generic health coaches or online course creators—not practitioners running functional labs and guiding complex transformations. PBE is specifically designed for how we actually work with clients.
"How quickly can I expect to see results?"
That depends on you and how quickly you implement. Some practitioners see results within weeks, others within a few months. What matters is that you're building a foundation for long-term success, not just a quick fix.
"Do I need Business in a Box or is PBE enough?"
PBE gives you the business strategy and foundation. Business in a Box gives you the automation tools and done-for-you client delivery systems. You can absolutely succeed with just PBE if you're willing to create your own templates and systems. BIB just makes implementation faster and easier.
Picture Your Practice Transformed...
You close your laptop Thursday evening. You don’t work Fridays or weekends anymore.
Your calendar is booked with clients who value your work and pay what you're worth. People are reaching out because someone they trust referred them to you.
This is why you became a practitioner—to help people transform their health while building a life you love living.
This is what's possible when you have the right system.
If you wish to add the Business Practitioner Bundle to your enrollment you will be prompted during the checkout process