ABOUT US

FreeWheel, a Comcast company, provides comprehensive media buying platforms for ad publishers, advertisers, and ad buyers. Powered by premium video content, robust data, and advanced technology, our programmatic advertising platforms make it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global adtech company, we have offices in nine countries and can insert advertisements around the world.

OUR OFFERINGS

Our technology simplifies advertising operations and enables frictionless transactions between buyers and sellers. Our media buying software connects clients to their partners across the ecosystem—multichannel video programming distributors (MVPDs), other publishers, demand-side platforms (DSPs), and buy-side providers of technology, data, and measurement. We combine this with the ability to transact across screens, anywhere in the world, so you can buy and sell streaming and CTV ad inventory with ease.

Learn more about Advertiser Suite, Publisher Suite, and Strata.

OUR HISTORY

FreeWheel was founded in 2007 by a group of industry veterans with the goal of solving digital video advertising complexities. Acquired by Comcast in 2014, we continue to operate as a standalone adtech unit that expands Comcast’s digital advertising reach and capabilities.

Since then, we’ve made two acquisitions of our own:

StickyADS.tv in 2016

This leading European ad platform expanded our programmatic and supply-side capabilities, giving clients greater monetization control, expanded demand, and streamlined operations

Beeswax in 2021

The Beeswax DSP acquisition equipped us with programmatic DSP and Bidder-as-a-Service (BaaS) capabilities, giving advertisers and publishers greater control over bidding logic.

Through acquisitions and a forward-looking strategy to adapt to changing market needs, we’ve built a name for ourselves as a top adtech provider for both buyers and sellers. As we look to the future, we maintain a clear vision of making premium video easier to transact and manage.