Healthcare Industry Services

Elevate Experiences And Turn Disruption Into Growth

As the healthcare industry navigates a perfect storm of rising costs, aging populations, policy shifts, and profound technological change, adaptability is paramount. Yet payers and providers must not only respond to disruption — they must harness it as a catalyst for growth. Forrester empowers healthcare organization leaders to thrive amid disruption and build technology-driven strategies that win, serve, and retain customers.

Stay Ahead Of Healthcare Trends

Balancing cost pressures with exceptional experiences is no easy feat — particularly in today’s volatile and fast-moving climate. Healthcare leaders face myriad additional challenges, including:

Innovation Demands

Emerging technologies like AI and machine learning can hold transformative potential, but it can be hard to know which are best for your organization. Forrester helps you evaluate the benefits and risks of new technologies and make the right decisions.

Fragmented Customer Insights

Many providers lack a comprehensive view of customers and struggle to engage with them throughout their journeys. Forrester’s data-driven research and customer insights help you achieve a holistic view.

Regulatory And Policy Changes

Adapting to these changes entails new systems and processes, with potential impacts on care delivery. Forrester helps you anticipate shifts on the horizon so that you can prepare.

Security Risks

Today’s healthcare organizations face threats ranging from data breaches and ransomware to concentration risks. Forrester’s best-practice research and guidance equip you to mitigate risk and leverage new technologies safely.

Solutions

Bold Solutions For Healthcare

Forrester helps payers and providers stay ahead of change through a unique continuous guidance model that blends research, consulting, and live events. Informed by the latest trends, innovations, and data, our tailored interactions empower you to act swiftly and decisively.

Among the Fortune 500, we work with:

The top 5

healthcare companies

The top 10

life sciences companies

Among the Global Fortune 500, we work with:

6 of the top 8

healthcare companies

7 of the top 10

life sciences companies

Turn Strategy Into Action With Forrester

Forrester helps healthcare leaders make confident decisions and accelerate progress. With Forrester Decisions, you get access to deep research, strategic frameworks, benchmarks, and ready-to-use tools — plus expert guidance tailored to your goals. Explore the solutions below to learn how Forrester can support your priorities.

Forrester Decisions for Customer Experience

Sharpen customer insights, enhance the quality of healthcare experiences, and demonstrate ROI from experience improvements.  

Forrester Decisions for Technology Executives

Develop a technology strategy that drives tangible outcomes while embedding privacy and cybersecurity into the organization.

Forrester Decisions for Technology Architecture & Delivery

Advance modernization initiatives and deliver data and AI at scale.

What Our Clients Are Saying

Ardent Health

How Ardent Health Puts Patients Front And Center

Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.

Quest Diagnostics

Inside Quest Diagnostics’ Progress With Journey Mapping

Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.

Upcoming Events For Healthcare Industry Leaders

Austin

Technology & Innovation Forum Central

New York City

Technology & Innovation Forum East

London

Technology & Innovation Forum EMEA

New York City

CX Forum East

San Francisco

CX Forum West

Amsterdam

CX Summit EMEA

Forrester Forum Singapore

Forrester Forum Sydney

Blogs

Blog

US Tech Forecast For Healthcare: Demand For Personalized, Connected Care Accelerates Spending

Shannon Germain Farraher February 11, 2026
With rising levels of investment comes a clear mandate for healthcare leaders: Ensure that every dollar improves outcomes, resilience, or the patient (and employee) experience.
Blog

From Care Continuity To Care Convenience: The Shift In Trends

Shannon Germain Farraher February 9, 2026
For decades, the healthcare industry assumed loyalty was a given. Patients would stay with the same doctor, visit the same clinic, and tolerate confusing phone trees, long wait times, limited hours, and siloed experiences. But the ground has shifted. Consumers today live in a world where personalization and convenience are becoming the norm, not the exception. […]
Blog

Trust Is The Brand Principle That Health Insurers Can’t Afford To Ignore

Arielle Trzcinski February 6, 2026
Health insurers are out of excuses. Congress has joined the growing chorus calling out the widening gap between what insurers promise and what members actually experience. Denials, delays, data breaches, and dodged questions have eroded confidence in insurers’ ability to deliver on the core promise of mitigating the financial risks of healthcare. This isn’t a messaging […]
Blog

New Research: Untangle Healthcare’s Revenue Cycle Mess

Shannon Germain Farraher January 29, 2026
Forrester is preparing to release new research on revenue cycle management (RCM). RCM is no longer just about billing and payments. It’s a critical component of financial health and customer experience, yet the administrative burden, friction between payers and providers, high labor costs, complex user interfaces, and rising denial rates have made RCM a pain […]

Meet Our Healthcare Industry Analysts

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