The fitDEGREE Podcast: Insights for
Boutique Fitness Studio Owners
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Episode 334: Rapid Fire Q&A: Structuring Your Studio Pricing
Episode 322: The Hard Questions Behind Studio Software & Growth
Episode 303: Bartering in Fitness: Legal Do's, Don'ts, and Danger Zones
2021
Episode 35: How to Make the Most of my App
How we strive to set the FitFam apart from other software clients|The social features you’ll find within the app|The way that having friends on the app is a game changer changer for your clients
Episode 13: Reporting Part 2... What Else Should I Check?
Retention focal points to pay attention to as a business owner, and what is the biggest report to focus on when doing this, why expiring memberships need to be watched closely, and so much more...
Episode 12: Part 1... What Should I Check?
What to consider on reporting of intro offers, purchased and expiring, tips for if you’re looking to adjust your intro offer or pivoting your business model and so much more...
Episode 11: All about Refunds
Automatic refunds from the admins and client experience, and what happens if you don’t automatically refund the client, how to mark as compensated, without using auto-refund, and so much more...
Episode 10: Classes, Events, Series... What's the Difference?
What the main registrables are within fitDEGREE, the pricing options available for the different registrables within fitDEGREE and how this will impact your business mode, and so much more...
Episode 9: Cancellation Policies Part 2 - The User Experience
The studio owners experience with cancellations and refunds, what to realize about refunds, auto refund and/or compensation with a non-auto refund, and so much more...
Episode 8: Cancellation Policies... How do I edit them, and what do they mean?
Where to find the cancellation policies within the fitDEGREE admin, why it’s important to know your business model before setting cancellation policies, and so much more...
Episode 7: Two Classes at once... How?!?
The four registrables in fitDEGREE, what to understand when utilizing locations in the system, how to choose the same instructor for both online and in-studio and so much more...
Episode 6: New Year, New Me. Registration Competitions- A How-to Guide
What registration competitions are all about and how they work within the studio setting, how to get people involved with more than just intrinsic motivation, and more...
Episode 5: Check In Screens - where do I begin?
The differences between the three check in screens on fitDEGREE, what are memos and starred memos, and what they can do for you to help manage important information and so much more...
Episode 4: How do I handle parties?
The two types of methods we see studio owners leveraging to create parties within their system, a look at how clients use the system to schedule one-on-one parties, ways to add a party to a membership and so much more...
Episode 3: Holiday season is coming... how do I prepare?
Navigating the gifting options in fitDEGREE during the holiday season, for both admins and clients alike
Episode 2: How in-app Purchase fees are impacting your business
What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them
Episode 1: I Launched... Now What?
What a fitDEGREE launch looks like and why properly training your staff to use the software is key for them, and your clients.
Prologue 3: The Story of fitDEGREE: Dan Berger's Version
The pivots and the struggles fitDEGREE experienced from changing markets since beginning
Prologue 2: The Story of fitDEGREE: Dan Read's Version
Dan’s journey from the first version of fitDEGREE to what fitDEGREE is today
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version
Where Nick got the idea to connect fitness partners with an app, and the lessons he learned about launching a startup from a previous venture
2025
Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks, Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you, The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks
Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience
How exceptional services involves creating a welcoming environment for everyone who walks through your doors , The critical role that consistency plays in having a positive experience, What active listening will allow you to give your members
Episode 259: Mastering Employee Management for Boutique Studios
What We Cover In This Episode , How clearly defining roles and responsibilities for every position is crucial for a studio’s success , Why hiring for a cultural fit is key Consistent, transparent communication will set you on the
Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide
What We Cover In This Episode Effective keyword strategies for identifying what potential clients are searching for in their first fitness class How SEO’s “sweat equity” can help you drive traffic without paying for costly leads
Episode 261: Competing with Larger Brands: Strategies for Boutique Studios
What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors How you can leverage your unique value proposition to compete with larger brands A reminder how your community is your superpower
2024
Episode 256: See You Later!
How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast. The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus. The potential for a second podcast, what you can expect and how it’ll be different
Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
An update on the total value of the wellness market right now and the shift that’s happening towards holistic health. The importance of having a crisis plan in place and the types of the scenarios you should be prepared for. How to properly prepare for a crisis, based on the “scale of fires”
Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios
The ways that people are searching for a financial wellness on an individual level What to consider about cash flow management and it’s role in a business’s success. Where to start with budgeting operational costs and streamlining your financial model
Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates!
How to approach defining your unique selling proposition. What to understand about connecting with your target audience. Steps to take to build a strong visual and verbal brand identity.
Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
What to consider if you’re thinking of expanding beyond your current physical space. A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio. How you can use tech-driven service expansion to facilitate new services for your customers
2023
Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio
One of the single biggest things that restricts selling options as a studio owner. How to approach starting the selling process as an owner. A look at stock sale versus the asset sale.
Episode 200: Spot Booking Chat
A look at what’s new in the sports and energy drinks market. Rapid fire questions with our CTO Daniel so you can get to know him a bit better. What is happening with the exciting new spot booking feature in fitDEGREE
Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio
The most valuable lesson Michael has learned while working inside a business. What motivated him to start coaching and mentoring other yoga instructors and studio owners. How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching.
Episode 218: Hot Topics and Social Media Trends Collide
New With Nick and a look at how non-alcoholic beverages are getting a rebrand. A recent TikTok trend that we want to have fun with. Megan’s thoughts on an instructor’s playlist is key.
Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio
Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses. One of the biggest issues or disconnects he sees when people are looking to buy a studio. The key financing information to consider when buying a fitness business
2022
Episode 109: Industry Tea with Lauren George
A look at who Lauren is and what she does in the fitness industry. How exercise needs differ based on age and gender. The importance of cross-training and modifying your workouts often.
Episode 108: Class Optimization
Windows of registration and setting the standards for your app and your kiosk. How to optimize payment option processes and why this is so important for the overall client experience. The different ways to ensure the different aspects of your cancellation options are optimized.
Episode 107: Staying Ahead of the Curve - Keeping a Pulse on Your Studio Community
How to identify utilization within your studio to get a good pulse on the culture of your in-studio community. The way to get a read on energy and engagement levels inside your studio. Cherise’s thoughts on using post-class member conversation check-ins and staff check-ins to keep a pulse on your studio community
Episode 106: Industry Tea with Lisa Fraley
A look at the F45 lawsuit where David Beckham and Greg Norman are suing for $20 million. Lisa’s advice for implementing mini-disclaimers in different ways to your social media platforms. The way that she practices law by aligning with the chakras
Episode 105: One-on-One Service Optimization
Tips for optimizing the title section for one-on-one booking. How to create the description part of your one-on-one service by using photo and video, and what you can do to minimize any confusion clients may have here. Our thoughts on if you should list on-on-one services on your fitDEGREE app, even if they are not the core of your business.
2021
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version
Where Nick got the idea to connect fitness partners with an app, and the lessons he learned about launching a startup from a previous venture
Prologue 2: The Story of fitDEGREE: Dan Read's Version
Dan’s journey from the first version of fitDEGREE to what fitDEGREE is today
Prologue 3: The Story of fitDEGREE: Dan Berger's Version
The pivots and the struggles fitDEGREE experienced from changing markets since beginning
Episode 1: I Launched... Now What?
What a fitDEGREE launch looks like and why properly training your staff to use the software is key for them, and your clients.
Episode 2: How in-app Purchase fees are impacting your business
What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them
Episode 302: Should You Start Fresh or Buy Existing? A Studio Owner’s First Big Decision
Why your business model should match your personal strengths and tolerance for uncertainty The “Vision Test” and why a profitable studio might not be the right choice for you
Episode 300: Back to Routine, Back to Revenue: How to Capitalize on the Fall Rush
How to adapt your studio's schedule and offerings to meet the specific needs and routines of parents and teachers returning to their structured lives Effective strategies to help clients build lasting habits throughout September, ensuring long-term retention
Episode 299: Click-to-Cancel is Canceled? What Studio Owners Still Need to Know
Why the much-anticipated FTC click-to-cancel rule was halted just days before launch, and how it impacts your fitness business The need for continued vigilance, even after the rule was nullified
Episode 298: Handling Client Complaints Without Losing Your Mind
How to separate your personal feelings from client feedback to maintain a clear perspective and prevent burnout The reasons why you should take a moment to compose yourself before addressing a complaint, whether in person or via message
Episode 297: Membership Perks That Don’t Cost a Dime (But Feel Like a Fortune)
How you can use priority booking access to create exclusivity, without any extra effort on your part What you can do on members’ birthdays or anniversaries to make them feel seen, special, and appreciated
Episode 296: No More Temperature Checks: Intro Offers Just Got Smarter
The ways in which the new updates to our latest software platform release will make your intro offers more accessible to potential clients How the new update allows for direct refunds to client account balances, streamlining the process and retaining funds for future purchases
Episode 295: Life Hacks for a Successful Studio Staff Meeting
How to apply the three core principles for a successful staff meeting Why breaking down your meeting agenda effectively using a standing template leads to consistency
Episode 294: Should Your Studio Take a Break? The Pros and Cons of Summer (or Winter) Shutdowns
What “taking a break” means and does not mean and why this is important to understand as a studio owner Proactive things you can do during a pause or break to keep the momentum going for your business
Episode 293: The Power of Feedback: Listening Without Losing Yourself
How to approach integrating feedback into your core process and why it’s such a good idea to do this Strategies for choosing the optimal feedback format
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
How to prepare your business for a virtual assistant before you post for help Things to keep in mind when hiring the right VA for your fitness studio
Episode 291: Do, Delegate, Delete: The Studio Owner’s Guide to Choosing VA, Team, or Tech
Why energy, not just time, is your most valuable resource as a business owner How to determine what tasks you should be doing yourself When to delegate in-house versus to a virtual assistant
Episode 290: Cracking the Code on Client Retention: Small Tweaks, Big Impact
How the three main pillars of retention make up the foundational strategy for boosting client retention The way to use tactical behavior tracking to identify at-risk clients
Episode 289: What Could Go Wrong? Summer Events, Outdoor Classes & Staying Prepared
Pre-event planning strategies to pay attention to when creating a successful outdoor event The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring
Episode 288: Click to Cancel & FTC Compliance
Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business The clear and easy to use option to keep your business compliant as well enhancing the client experience
Episode 287: From Side Hustle to CEO: When to Go All In
The key financial readiness benchmarks you should be considering before transitioning to full-time What operational systems are key for a fitness studio transitioning from part-time to full-time
Episode 286: From Slower Traffic to Summer Surges: How to Stay Ahead in the Heat
Effective strategies for creating recurring revenue with summer-only Memberships The benefits of summer outdoor fitness classes and how you can leverage the outdoors in your business
Episode 285: Gym Owners’ Legal Checklist: Avoiding Costly Mistakes and Planning for Growth
The difference between an LLC and an S-Corp, and how that affects liability, taxation and future growth What the purpose of a legal entity is, and how it protects your personal assets from business lawsui
Episode 284: Zoom Out: Working ON Your Business, Not Just IN It
How to strategically carve out dedicated "CEO time" each week and why this focused time is so crucial [Why a time audit is essential for business growth
Episode 283: Unlocking New Features: What’s New in fitDEGREE & How to Use Them
A look at our recent key feature updates, including schedule visibility, gift card discounts, and more The flexible gift card redemption feature now available that will enhance user experience
Episode 282: Rules, Relationships, and Respect: Enforcing Policies Without Losing Members
Strategies for onboarding new clients and communicating studio policies effectively so that clear expectations are set from Day One Why enforcing policies fairly across the board is essential to prevent accusations of favoritism and to maintain member respect
Episode 281: What You’re Overthinking (And What Actually Matters)
Why quality over quantity matters when it comes to social media followers The dangers of adding more options you to your studio, both for your business and your clients
Episode 280: Your Studio’s Blind Spots: What You’re Ignoring That’s Costing You
What you can do to maximize profit through regular, not once-a-year, audits of your numbers How to stop membership leaks and strategies for handling expired cards and follow-ups
Episode 279: From Solo to Scalable: Building a Team That Has Your Back
The true cost of a bad hire and why hiring the wrong person is even worse than being short-staffed How delegating tasks can free you to work on your business, not just in it
Episode 278: The Art of the First Impression: How to Hook New Members in 30 Seconds
Why a strategic approach, not just "vibes," is essential for client experience and retention What recent data is showing about customer retention and the importance of first impressions
Episode 277: Spring Cleaning for Your Fitness Business: Refreshing Policies & Procedures
Why Spring is the perfect time to review and refresh your business operations How updating your contracts and waivers will ensure you're legally protected and aligned with industry best practices
Episode 276: Breaking Free from the Studio Owner Burnout Cycle
The importance of establishing systems, setting boundaries, and building support structures to prevent burnout, both personally and professionally How to recognize the early warning signs of burnout and what you can do to address them before they escalate
Episode 275: Navigating Tough Client Conversations: Policies, Boundaries, and Difficult Situations
Proactive strategies like waivers and automated reminders to set expectations and prevent misunderstandings How to master the art of de-escalation by using neutral language and effective communication techniques during tense client interactions
Episode 274: Simplifying Payments and Memberships: The Secret to Studio Success
What to understand about payment processing and the key differences between ACH and credit card transactions How you can use proactive communication to avoid payment disputes that may arise with members
Episode 273: Maximizing Revenue Streams in Your Fitness Studio
Why a thorough analysis of your existing income streams is the foundational step towards maximizing your studio's profitability How surveying your clients to understand their needs and preferences can reveal untapped opportunities for new services and offerings
Episode 272: Mastering Referral Marketing for Your Studio
The key benefits of keeping your referral marketing simple and easy to understand Options you have as incentives to offer those who are bringing you business through referrals How you can leveraging the community around you to generate more referrals
Episode 271: Work Smarter, Not Harder: Achieving Work-Life Balance as a Studio Owner
How identifying tasks that can be automated or delegated to free up your time is the very first step in achieving work-life balance as a studio owner The importance of setting boundaries and clearly communicating them to staff and clients
Episode 270: Building a Strong Team: Employee Management Best Practices for Boutique Studios
How finding the right team really starts by defining your studio needs Why focusing on fostering growth for your individual team members will be key when building and maintaining a strong team Strategies for navigating termination in a professional way
Episode 269: Elevate Your Studio with Year-End Reflections for Continued Success
How to pinpoint your studio's biggest achievements and challenges through a year-end review The key metrics and trends to analyze in order to gain valuable insights for your studio's future The power of a mission-driven approach in building a strong brand and fostering a loyal community
Episode 268: Boost Your Gym’s Sales Success with A Few Simple Questions
Tips for uncovering and understanding your potential clients “why” How identify past challenges that your potential clients have had can be a big help in identifying their expectations The way that highlighting your studio’s unique benefits can boost your sales success
Episode 267: Crafting a Strong Group Class Pricing Structure
Recommendations for keeping your service menu simple and finite Flexible service menu options you can use when creating your pricing structure Why setting low prices to attract volume isn’t an effective long-term pricing strategy for your business
Episode 266: To Automate or To Call: Deciding When Personal Touch Matters in Your Fitness Studio
How to streamline your member interactions with efficient automation techniques Why personalized communication for significant milestones can significantly impact client retention and satisfaction Effective strategies to implement automated subscription payment reminders
Episode 265: Member Spotlights: Showcasing Success Stories to Boost Engagement
Why showcasing member success stories can significantly boost engagement within your boutique fitness studio community Effective strategies for choosing members to feature in your spotlights Various achievements that can be celebrated in your member spotlights
Episode 264: Automating Your Way to More Customers with Justin Silverman of Merchynt
A look at how Merchynt automated Google My Business Some of the most effective marketing tools that are available to you right now What to be aware of with sponsored Google listings The specific components that make up a Google Business Profile
Episode 263: Creating an Impactful Studio Challenge: Boosting Engagement and Revenue
How to choose a challenge theme that aligns with your members' goals and sparks interest The power of fostering community and accountability to motivate participants and increase success rates Some of the ways in which offering meaningful rewards can
Episode 262: 5 Lease Traps Gym Owners Can’t Afford to Ignore with Matt Becker of Gym Lawyers PLLC
Common hurdles faced by gym owners when first examining a lease agreement A breakdown of the most crucial sections within a lease contract Understanding ADA compliance and its specific implication
Episode 261: Competing with Larger Brands: Strategies for Boutique Studios
What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors How you can leverage your unique value proposition to compete with larger brands A reminder how your community is your superpower
Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide
What We Cover In This Episode Effective keyword strategies for identifying what potential clients are searching for in their first fitness class How SEO’s “sweat equity” can help you drive traffic without paying for costly leads
Episode 259: Mastering Employee Management for Boutique Studios
What We Cover In This Episode , How clearly defining roles and responsibilities for every position is crucial for a studio’s success , Why hiring for a cultural fit is key Consistent, transparent communication will set you on the
Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience
How exceptional services involves creating a welcoming environment for everyone who walks through your doors , The critical role that consistency plays in having a positive experience, What active listening will allow you to give your members
Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks, Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you, The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks
Episode 301: The Power of Pause: Managing Freeze Requests Strategically
What We Cover In This Episode: How reframing the freeze request at allows studio owners to view it not as a cancellation, but as a retention opportunity
Choosing the Right Studio Scheduling Software
On this episode of The Boutique Fitness Marketing Podcast, we’re diving into what’s trending in the studio scheduling software space, the decision-making process and how to make a smooth transition when it’s time for a change.
Episode 256: See You Later!
How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast. The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus. The potential for a second podcast, what you can expect and how it’ll be different
Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
An update on the total value of the wellness market right now and the shift that’s happening towards holistic health. The importance of having a crisis plan in place and the types of the scenarios you should be prepared for. How to properly prepare for a crisis, based on the “scale of fires”
Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios
The ways that people are searching for a financial wellness on an individual level What to consider about cash flow management and it’s role in a business’s success. Where to start with budgeting operational costs and streamlining your financial model
Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates!
How to approach defining your unique selling proposition. What to understand about connecting with your target audience. Steps to take to build a strong visual and verbal brand identity.
Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
What to consider if you’re thinking of expanding beyond your current physical space. A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio. How you can use tech-driven service expansion to facilitate new services for your customers
Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three
Examples of ways you can optimize the very first visit by your clients. What Seran says is the “low-hanging fruit” of building relationships. Why is the first visit so crucial for retention
Episode 250: Mastering the Customer Experience: Effective Onboarding, Communication, and Feedback Strategies for Boutique Fitness Studios
News with Nick and the latest of group fitness builds and mental, emotional and physical well-being. The importance that having an effective onboarding process will have on your customer’s experience. Integration partners that can help you communicate with your clients - click their links below to learn more!
Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three
Seran’s journey from Wall Street to the Pilates studio - and beyond. How she curated her approach to coaching fitness studios. Why Seran believes so strongly that success does not have to equal stress.
Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement
Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry. The need to ensure great communication with everyone about your summer schedules. How you can use this time to explore flexible membership options
Episode 247: Cancellation Policy Q&A
A look at the current activity in gyms now versus the pre-pandemic levels. What the primary goal of having a cancellation policies in your studio should be. The key components you should be considering when creating and implementing your cancellation policies
Episode 246: Onboarding and Maintaining a Proper Team with Katie Santos of Fitness HR
What leadership quality Katie says is the single most crucial one for running a fitness studio. One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce. A trend that is brewing in the fitness industry to be aware of as a studio owner
Episode 245: 10 Key Facts of Digital Marketing
News with Nick and a look at how Capitol Hill is “getting fit”. Why you need to find and lean into your ideal clients in order to have a successful business and a strong community. The reasons that SEO is crucial for attracting organic traffic
Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR
What the transition from studio owner to HR looked like for Katie. How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee. The top common misconceptions of HR in the fitness industry
Episode 243: Maximize Studio Membership Value with fitDEGREE's Early Access Tags
What early access tags are and the ways you can now start implementing them. How this feature was designed to make memberships more valuable in your studio. Common use cases for these access tags in fitDEGREE.
Episode 242: Protecting Your Website – The Three Must-Have Documents featuring Lisa Fraley
What to realize about breaking through the “wall of trust” with clients. A rundown of the three most important documents to include in your website. How a website disclaimer specifically protects fitness studio owners.
Episode 241: Using Spot Booking to Enhance the Client Experience, Social Connections (and More)
A look at a supportive, adaptable and appealing new yoga mat. How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more Some the ways it allows you to get detailed on how to visually represent the room to your booking clients.
Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley
Lisa’s journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions. What the role of certifications will be in terms of legal protection for the studio. The important aspects of disclaimers and waivers that you need to be aware of.
Episode 239: Catch the Eye, Win the Heart: How Fitness Studios Can Master the Marketing and Sales Duo
News with Nick and some somber news about current happiness levels in the United States. The main purpose of sales compared to that of marketing. Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel.
Episode 238: Bridging the Gap Between Marketing and First Purchase
The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU. How you can enable your automation from Day One with LenzVU. What Afi says is the biggest standout feature for the platform
Episode 237: A Deep Dive into the fitDEGREE Summit
More expansion news in the industry related to chains delving into the food and beverage game. Who our upcoming in-person summit is targeted to and how it will help them. The themes that we chose to deep dive into while there and what you can expect at the 3-day summit.
Episode 236: How to deal with noncommittal clients with Afi of LenzVU
What inspired Afi to into this space building the LenzVU platform. Some of the game changing features it has to boost your sales and retain clients. How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels.
Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)!
A first glance at the FitDEGREE Summit 2024 and what you can expect by attending. What the inspiration was to create this event coming in October 2024. How this event will be an immersive experience for all who attend
Episode 234: From Client Retention to Strategic Partnerships: Mastering Grassroots Marketing with Nicole D'Andrea of Spark Strategies
Nicole’s thoughts on why maintaining a focus on the client experience at all times is key. How finding the right mentors can be invaluable to your business. The way in which Nicole finds what works for her when it comes to a work/life balance.
Episode 233: Using Social Gamification to Boost Your Fitness Studio's Community and Retention
What Lumin Fitness’s new smart studio concept is all about. How to approach implementing leaderboards in your studio. Some of the ways that leaderboards can build community and new connections between members
Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up
What ‘sparked’ the creation of Spark Strategies. Some of the challenges Nicole encountered growing her own yoga studio. A common misconception studio owners often have about growing their businesses.
Episode 231: Fostering a Community-Oriented Team
News with Nick and a look at Pilates style concepts at F45. Why establishing a clear and shared vision to create a community-oriented team is crucial. Our thoughts on hiring for cultural fit and diversity
Announcing a Schedule Change
Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today’s episode, it’s not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February.
Episode 230: Diversifying Revenue Streams in Boutique Fitness
News with Nick and a few gamification strategies to be aware of. Some of the different ways that you can diversity by selling retail products in your studio. Our thoughts on online classes and subscriptions as diversification strategies
Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward
How Terri changed course from teaching yoga to becoming a studio owner. The inspiration she received from her own coach to enter the coaching world in order to start helping others. An interesting dynamic Terri sees in the yoga world where people think you shouldn’t be making money.
Episode 228: The Pivotal Role That Coaching Can Play in Unlocking Business Growth for Fitness Studios
News with Nick and a look at why the majority of users are going to boutique fitness classes. How a business coach can offer personalized business strategies to studio owners. The impact that increased accountability from a coach can play in the growth of a business.
Episode 227: How Perkville Works for Businesses and Their Consumers
Introducing Sunil and how his past experiences lead him to Perkville. His “a ha” moment to jump into Perkville. Some of the iterations and pivots that have occurred with the Perkville rewards program
Episode 226: Empowering Mind and Muscle: The Power of Yoga, Pilates, and Strength Training for Holistic Well-Being
News with Nick and a quality over quantity shift in lead generation. Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance. High intensity versus low intensity workouts plus how it relates to longevity and overall health.
Episode 225: Perkville: How to craft a loyalty program that grows your business
How the point system is a tried-and-true method to use for a rewards program. Some examples of how businesses currently run their referral programs. What the concept of “earning velocity” is all about. The best reward or the top tickets that studios offer. How businesses are restructuring their rewards to maximize both client interest and business benefit
Episode 224: Spot Booking for Every Modality
News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors. Various ways that spot booking can be utilized and implemented in different modalities. The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client. Diving deeper into spot booking accessibility with fitDEGREE.
Episode 223: Perkville: A software specialized in loyalty and rewards
The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients. A success story of loyalty and community. An inside look at some of the innovative features Perkville offers.
Episode 222: New Year New Me: ChatGPT Provides Us Debatable Messaging
News with Nick and thoughts on the new Crunch Fitness marketing strategy. What ChatGPT is saying about: controversial things fitness studios might say about New Year’s resolution pressure.
Episode 221: Industry Tea with Partner Michael Jay - Selling a Studio
One of the single biggest things that restricts selling options as a studio owner. How to approach starting the selling process as an owner. A look at stock sale versus the asset sale.
Episode 220: Health At Every Size... A Hot Topic
News with Nick and what research is telling us about 2023 fitness routines. A look at the common assumption that boutique fitness studios should actively promote a “health at every size” philosophy. The counterpoint that fitness studios should also have a responsibility to also encourage traditional health and fitness goals, such as weight loss and muscle gain.
Episode 219: Industry Tea with Partner Michael Jay - Growing a Studio
The most valuable lesson Michael has learned while working inside a business. What motivated him to start coaching and mentoring other yoga instructors and studio owners. How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching.
Episode 218: Hot Topics and Social Media Trends Collide
New With Nick and a look at how non-alcoholic beverages are getting a rebrand. A recent TikTok trend that we want to have fun with. Megan’s thoughts on an instructor’s playlist is key.
Episode 217: Industry Tea with Partner Michael Jay - Buying a Studio
Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses. One of the biggest issues or disconnects he sees when people are looking to buy a studio. The key financing information to consider when buying a fitness business
Episode 216: Mental Health and Boutique Fitness
News with Nick and a look at a major gym chain is entering the medical market. Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business. A few examples of the practical elements of mental health
Episode 215: Industry Tea with Partner Michael Jay - Starting a Studio
What Michael considers his specialty is as a consultant and how he helps others right now. His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful. Why Michael says that everything needs to start with your mission, vision and value.
Episode 214: Customization vs Standardization
News with Nick and research showing the link between yoga and longevity. Why customization can be hard for boutique fitness studios and some areas where it can come into play. Using the idea of a “fitness prescription” to offer come customization within your standardized model.
Episode 213: Industry Tea with the fitDEGREE Team
Why there is an overemphasis on how to avoid holiday weight gain. Our thoughts on New Year’s resolutions in the industry, and the impact they have on physical and mental health during the holiday season. Whether there is too much pressure being put on people to maintain their routines throughout the holiday season, rather than enjoying friends and family
Episode 212: Is Specialization Key in Boutique Fitness
News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent. How Nick defines “specialization” as it pertains to the boutique fitness industry. What Megan sees trending in the industry as far as specialization goes
Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!
Epifany’s integration with fitDEGREE and how it works to get you the best info to build your surveys. The way it works with clients who understand the importance of opening lines of communication with their customers. What types of questions and information can be leveraged by using Epifany.
Episode 210: How Does Technology Impact Studios?
News with Nick and a look at Amazon’s healthcare journey. Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content
Episode 209: Introducing NetGym: Helping Fitness Studios & Gyms with Sub-Automation and Teacher Communication
A look at Danny’s personal journey and what’s led him to where he is today. What sets NetGym apart from other fitness platforms and the benefits you’ll see by using it alongside fitDEGREE. The direct and indirect nuances that exist when a studio uses NetGym besides their communications.
Episode 208: Is Boutique Pricing Justified?
News with Nick and a snack movement that is on the rise. Whether your price point should be earned or be determined by other factors. If the cost of instructor education will impact the cost per class.
Episode 207: Industry Tea with Partner Merchynt - Ways to Generate Reviews
How online reviews really impact the digital presence and credibility of fitness studios. A better way for studios to get reviews organically. Effective strategies studio owners can be using right now to bump up their Google reviews
Episode 206: The Power of the Front Desk Employee
News with Nick and a look at “rucking”. Why front desk staff is such a vital piece for your business to thrive. What type of employee you should be looking for when hiring front desk staff
Episode 205: Industry Tea with Partner Merchynt - SEO for Fitness Studios
A look at what Merchynt does and the services that the platform offers. Some of the benefits local fitness studios will see from having a solid understanding of SEO. Strategies that local studios can use for keyword research
