Featured Blog

Jun 23rd, 2026

Edition 25: Why ranking #1 isn't filling the calendar anymore

Google rankings look great, but the phone is quieter? Here is why search behavior is shifting and how to track the numbers that actually pay bills. [Full edition --->]
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Google rankings look great, but the phone is quieter? Here is why search behavior is shifting and how to track the numbers that actually pay bills. [Full edition --->]
Jun 23rd, 2026

Edition 25: Why ranking #1 isn't filling the calendar anymore

Google rankings look great, but the phone is quieter? Here is why search behavior is shifting and how to track the numbers that actually pay bills. [Full edition --->]
Jun 23rd, 2026

Edition 25: Why ranking #1 isn't filling the calendar anymore

Google rankings look great, but the phone is quieter? Here is why search behavior is shifting and how to track the numbers that actually pay bills. [Full edition --->]
Read More
Jun 23rd, 2026

Edition 25: Why ranking #1 isn't filling the calendar anymore

Google rankings look great, but the phone is quieter? Here is why search behavior is shifting and how to track the numbers that actually pay bills. [Full edition --->]
Jun 23rd, 2026

Edition 25: Why ranking #1 isn't filling the calendar anymore

Google rankings look great, but the phone is quieter? Here is why search behavior is shifting and how to track the numbers that actually pay bills. [Full edition --->]
Read More
Published Jun 16th, 2026

Edition 24: Fast Enough Last Year Might Be Too Slow Now

Your site loads fine on your office wifi. Google doesn't grade it there. See why "fast" got harder this spring and how to check yours. [Full edition --->]
Published Jun 9th, 2026

Edition 23: Finally, a Way to See If AI Is Showing Your Business

Google finally lets you see if AI search shows your business. Find out what the new Search Console report tracks, and what it still can't tell you. [Full edition --->]
Published Jun 2nd, 2026

Edition 22: You Can't Buy Your Way Into AI Search

A vendor pitch is making the rounds: pay us, and we'll get your brand "mentioned" so AI tools recommend you. Then Google compared that exact move to buying links. Discover why the "AI mention" packages are the oldest trick in a fresh outfit, which critical WordPress plugin is under active attack right now, and the 3-question test that sorts real help from fear-based sales emails. [Read the full edition →]
Published May 26th, 2026

Edition 21: Last Week's Hype, This Week's Reality

Two keynotes and a Core Update landed in 72 hours, and almost none of it needs anything from you this week. Discover why the flashy I/O announcements won't reach your Erie customers this quarter, why traditional search rank is still the #1 predictor of whether AI tools cite you, and why the smartest move during a Core Update rollout is to sit on your hands. [Read the full edition →]
Published May 19th, 2026

Edition 20: Two Keynotes, One Week, Don't Panic

Google I/O is today and Marketing Live is tomorrow, and by Thursday you'll see a dozen "Google just changed everything" headlines. Most of them will be wrong, or at least premature. Discover why last year's I/O is this year's actual product, which Google Business Profile change is already costing local businesses map impressions, and the 15-minute freshness check that protects your listing before the next ranking shift hits. [Read the full edition →]
Published May 12th, 2026

Edition 19: The good news about AI answers, and the part nobody mentioned

Google added links back to AI answers last Tuesday, and everyone called it good news. The traffic data from last quarter says otherwise. Discover why getting cited inside the AI answer now beats ranking #2 underneath it, which WordPress plugin needs patching today, and the 15-minute search test that tells you whether your site is the one Google's AI is quoting. [Read the full edition →]