About Electude

Electude was created by two automotive entrepreneurs, Koen Berends and John Vlaar. Both founders were still at university in 1990 when they recognized that technical students are visual and kinaesthetic learners, more suited to using their hands and eyes than reading textbooks.

Technical students prefer to learn by doing, that is why Electude was born. The company quickly grew into one of the Netherlands’ leading automotive curriculum creators and started expanding internationally.

Headquartered in Nuenen, near Eindhoven’s tech hub, Electude is currently present in over 70 countries. The company continues to introduce new curriculum solutions and state-of-the-art training aids for comprehensive blended learning.

Electude’s solutions are conceived and designed by educators, always with the needs of students in mind.

Throughout our history, we have empowered over 100,000 teachers and more than 1 million students in 4,000+ schools worldwide.

Our Mission and Values
Our History
Our Initiatives
Our Team

Our Mission and Values

At Electude we revolutionize technical education, making the complex accessible, by offering a discovery-based, interactive learning experience that empowers teachers, motivates students, and drives meaningful learning.

Driven by our deep compassion for technical students, we’ve created an interactive, visual learning method tailored to their hands-on mentality. With a meticulously clear and consistent learning environment, we help students truly get it. That’s how they gain a deep understanding of the subject—and that’s when results can go beyond all expectations.

See it. Try it. Get it.

We Are Passionate

We share the passion of our founders, offering innovative and effective learning materials that allow learners to develop their full potential.

We Believe in Human Connection

Our passion for exceeding customers’ expectations by building great products is nurtured by a collaborative and inclusive environment and meaningful relationships with colleagues, partners, and customers.

We Create Long-Term Value

We are in business for the long haul because developing an effective and impactful didactical method that meets the ongoing needs of learners and educators takes time.

We Go the Extra Mile

Driven by our commitment to making a difference, we strive to provide exceptional support to clients and colleagues, consistently going above and beyond expectations.

Our History

1990: Electude is founded by Koen Berends and John Vlaar

1999: Inspired by gaming technology, Electude starts building a discovery-based e-learning solution

2007: Electude launches a revolutionary Learning Management System (LMS) and the Virtual Simulator Challenge

2010: Electude USA LLC is opened

2010: Electude establishes a product partnership with HaynesPro

2014: Automotive Essentials, the automotive core curriculum solution, is completed

2015: The Electric Vehicle curriculum is developed and launched

2016: Classroom, a complete solution for today’s automotive students and instructors, is first launched in the Netherlands

2018: Electude establishes product partnerships with CCAR and MotoLogic

2018: Electude Colombia SAS is opened

2019: Electude establishes a product partnership with Haynes AllAccess

2020: The Heavy Vehicle Systems curriculum is developed and launched

2022: Electude sponsors the WorldSkills Competition 2022 Special Edition

2024: Electude renews its participation as a supplier for the 47th WorldSkills Competition held in Lyon, France

2024: Electude launches a second hybrid training vehicle, part of Electude Connect portfolio

2025: Electude celebrates its 35th anniversary on April 13

2025: Electude gets a new brand identity that reflects who we are today and where we are heading next

Our Initiatives

Electude is committed to bringing positive change to the world by transforming education, promoting sustainability, bridging the skills and opportunities gap in the automotive sector, and contributing to a better society as a whole.

In addition to developing innovative learning solutions, we make an impact through our involvement with important educational events such as WorldSkills, contributions to environmental projects like Auto-Cove 2.0, and efforts to support underserved communities.

Electude is proud to play a key role in advancing education, driving the green transition, and helping learners who need extra support.

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