A press release isn’t meant to live only on your website. It also serves as a tool designed to get your news in front of the right audience. Making press release distribution part of your overall public relations strategy is a smart way to increase … read more
Lindsay Bennett knows a thing or two about storytelling. What’s difficult for some people in communications, she has figured out how to do: turn company announcements and product launches into compelling stories that lead to media coverage. Like Bennett, … read more
AI search is already changing how people discover brands, and this piece breaks down why Cassie Clark’s Freshness, Structure, and Authority model now determines who gets cited in AI‑generated answers. This is the first part of a series that will explore … read more
The industry is shifting fast, and communicators and marketing professionals are eyeing a slew of national conferences in 2026 designed to help them stay ahead of the paradigm shift. Many of these gatherings are doubling down on common themes shaping … read more
Francesco Marconi, an early AI newsroom pioneer, explains how artificial intelligence is transforming journalism and PR. He also outlines why communicators must structure content for AI systems that now read and rank information before humans. Newsrooms … read more
In today’s information age, news is everywhere, from social media to websites, giving journalists countless story ideas and sources to draw from. They can quickly find breaking developments, trends, or quotes to include in their stories. Still, one tool … read more
Hello! We hope you were able to flood media outlets with your news in May! The team at EIN Presswire appreciates you choosing us as a trusted tool for news distribution that results in both media coverage and AI visibility. To show our appreciation, we’ve … read more
The newsroom is shrinking. Since 2005, the newspaper industry has lost nearly two-thirds of its journalists. Nearly 15,000 media jobs were eliminated in 2024 alone. The reporters who remain are stretched thin, covering more ground with fewer resources. For … read more
These days, the media environment is changing and moving at lightning speed. That’s why it’s important for anyone sending news to journalists to understand the inner workings of newsrooms. One thing still stands: press releases remain a valuable tool to … read more
Newsmatics, the parent company of EIN Presswire and the global Affinity Group Publishing (AGP) network, has launched “Journalists Wanted,” a program designed to help credible journalists expand their reach while maintaining full ownership and control of … read more
One major shift PR graduates and early‑career professionals are navigating is the rise of artificial intelligence in communications. To dig into this subject, our intern Lilibet Kirwan hosted a panel discussion for Heard on the Streets, exploring how AI is … read more
In an evolving PR industry, young professionals are letting go of some traditional norms while holding on to key foundational principles as they enter the public relations workforce. One major shift these budding PR graduates and early‑career professionals … read more
When Shelby Leigh began sharing her work online nine years ago, she hoped to learn how to market her products and connect with others in her space. What she may not have expected is that she’d go on to inspire hundreds of creatives and sell more than 60, … read more
Hello! We’re a little too late for our own April Fools’ prank, so here’s a quick throwback to one of history’s most famous media hoaxes. In 1957, BBC aired a segment known as the “Spaghetti-tree hoax,” showing Swiss farmers harvesting spaghetti from trees … read more
Client: Grand Forks Region Economic Development Corporation (EDC) Industry: Nonprofit/economic development The Challenge The EDC works to expand economic opportunity and grow the workforce in Grand Forks in eastern North Dakota by marketing the region for … read more
Some people learn to speak on camera. Karla Ray lived it. Long before she ventured into the communications side of the business, she was in newsrooms across the United States, chasing stories and anchoring newscasts. At just 19, she got her start in local … read more
This is the final part of our Substack series Inside the Newsroom: What Journalists Really Look for in Press Releases, based on interviews with journalists — including veteran reporters and editors — about how they evaluate press releases. John Pacenti, an … read more
Getting and keeping readers’ attention on the internet is more challenging than ever. A website does not get much time to make its case. Visitors scan and decide whether the page feels useful, often in a matter of seconds. That means a strong web content … read more
Many people in public relations are embracing artificial intelligence in their work, from using ChatGPT to draft client content and press releases to managing social media and emails. But there’s a caveat, says David Olajide, senior marketing manager at … read more
This is part of our Substack series Inside the Newsroom: What Journalists Really Look for in Press Releases, based on interviews with journalists — including veteran reporters and editors — about how they evaluate press releases. Over the next several … read more
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