2026 Upfronts — Investment-grade TV ad intelligence, completely free

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EDO is at the leading edge of Convergent TV measurement. We help brands, agencies, networks, and data partners understand what triggers consumers' actions.

413 Results

Thought Leadership

EDO CEO Kevin Krim Earns ADWEEK 50 Honors

EDO CEO Kevin Krim was named to the ADWEEK 50, honoring executives driving meaningful change through strategic vision, operational rigor, and innovation.

Kevin Krim June 9, 2026 2 min read
EDO in the News Thought Leadership Live Sports Interviews & Webinars

EDO on Fox Business: Kevin Krim on Why the Knicks in the Finals Is a 'Huge Win' for Advertisers

EDO CEO Kevin Krim visits FOX Business' The Claman Countdown to talk about what the Knicks' NBA Finals appearance means for advertisers.

EDO Team May 29, 2026 3 min read
EDO in the News Live Sports

EDO Launches Sponsored Ad Outcomes™ to Measure Live Sports Sponsorships

EDO's Sponsored Ad Outcomes™ is an AI-powered media measurement tool that automatically detects, classifies, and quantifies live sports brand integrations.

EDO Team June 10, 2026 5 min read
Thought Leadership

AI Is Scaling Surveys with Synthetic Data. It’s Also Scaling Their Flaws.

EDO CEO Kevin Krim explains why AI-powered outcomes measurement requires real human behavioral insights — not survey responses.

Kevin Krim June 5, 2026 3 min read
EDO in the News

EDO Launches Ad EnGage Optimize to Bring Outcomes-Driven Campaign Optimization to Convergent TV

EDO is giving agencies no-cost access to ChatEDO’s TV Ad Intelligence — equipping brands with greater competitive and historical insights for the Upfront.

EDO Team June 4, 2026 5 min read
EDO in the News Thought Leadership Interviews & Webinars

EDO on Beet.TV: Kevin Krim on Why TV Is a Brand and Demand Medium

EDO CEO Kevin Krim visits Beet.tv to discuss why TV is a brand AND demand medium.

EDO Team June 2, 2026 2 min read
EDO in the News Thought Leadership Interviews & Webinars

EDO on CNBC: Kevin Krim on Why Ad-Tier Streaming Subscribers Are Worth More

EDO CEO Kevin Krim visits CNBC's Power Lunch to break down how dual revenue streams are reshaping streaming and helping brands reach engaged audiences.

EDO Team May 19, 2026 2 min read
Thought Leadership

The Silent Killer of Streaming TV Budgets — and the Easy Button That Fixes It

EDO's Laura Grover and John Cripps explain how streaming TV advertisers are wasting budget with ineffective frequency caps — and how EDO can plug the gap.

Laura Grover & John Cripps May 19, 2026 4 min read
Upfronts Thought Leadership

Why Everyone was Talking About Outcomes at the Upfronts

EDO CEO Kevin Krim explains why the 2026 Upfronts were a tipping point for Convergent TV — and why outcomes measurement has never been more important.

Kevin Krim May 14, 2026 4 min read
Upfronts Thought Leadership Live Sports

Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026

EDO CEO Kevin Krim explains why the 2026 Upfronts are all about self-actualization for the TV ad industry — and runs down the key trends to watch for.

Kevin Krim May 8, 2026 4 min read
Thought Leadership

EDO x Wurl: Laura Grover on How Contextual Targeting Drives Engagement

EDO's SVP and Head of Client Solutions, Laura Grover, speaks with Wurl's 'In Context' about how contextual targeting drives measurable engagement.

EDO Team May 8, 2026 2 min read
Thought Leadership

Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free

EDO CEO Kevin Krim explains why the company is giving away Ad Intelligence to agencies — and helping the industry unlock its true potential in the AI era.

Kevin Krim April 22, 2026 4 min read

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