FIFA World Cup 26™

Your one-stop hub for all things tourism related to FIFA World Cup 26™ in British Columbia. Learn More

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Ksan in the Skeena Country of Northwestern BC

Ksan in the Skeena Country of Northwestern BC

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Find free resources and tools, featured articles, videos, guides and templates, 24/7.

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BC Tourism Basics

Build essential knowledge of how tourism works in BC and explore the interconnected industry that powers British Columbia’s visitor economy. Learn More

Tourism & Business Planning

Strengthen your destination and tourism business planning initiatives for sustainable growth. Learn More

Experience Development

Create unforgettable experiences, programs, and services for your visitors. Learn More

Travel Trade & Travel Media

Work with travel trade and travel media to increase awareness of your tourism experiences with BC’s top international markets. Learn More

Crisis & Emergency Planning

Plan, prepare, and respond to unexpected emergencies as they arise. Learn More

Accessible Tourism

Ensure your business is accessible and inclusive for all employees and travellers. Learn More

BC's Destination Brand Resources

Browse the Super, Natural British Columbia® brand family tools and resources. Learn More

Additional Learning Resources

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Featured Programming and Resources

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Digital & Social Media Marketing

Creating Content that Drives Action Along the Travel Path to Purchase

Producing content in the hopes that it will be seen isn’t enough. Explore how you can tailor your business’ content around key planning and booking phases along your customer’s Travel Path to Purchase.
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Guide ~20 mins
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Experience Development

Sustainable Tourism with Eagle Wing Tours

Learn about how sustainable tourism is an integral and meaningful component to Eagle Wing Tours, a local whale watching company based out of Victoria, BC.
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Case Study, Video ~3 mins
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Travel Trade & Travel Media

Working with Travel Media

Unpack how your destination or tourism business can engage with travel media to tell your story.
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Guide ~ 25 mins
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B.C. and Guangdong work together to open doors for businesses, create good jobs in B.C.

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Travel Trade

Tools, resources and contacts to assist you in promoting BC.
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