The Apple App Store is Apple’s tightly curated digital marketplace for iPhone, iPad, Mac, Apple Watch and Apple TV, serving as the primary gateway for downloading apps and games across the company’s ecosystem.
Launched in 2008, the store has grown into a global platform hosting millions of titles, ranging from indie creations to software from major developers, and handles secure distribution, payments, and updates in one centralized hub.
Apple reviews submissions for security, privacy compliance, and content standards, a process the company says protects users but that has also drawn scrutiny from regulators and developers over fees and control.
Beyond transactions, the App Store functions as a discovery engine, featuring editorial recommendations, curated collections, and subscription management tools that help drive billions of downloads each year.
The Apple Invites app lets organizers and attendees share event details like location, weather, directions, guest list and a shared photo album. Screenshots: Apple
Apple rolled out version 1.8 of its Apple Invites app Thursday, bringing seven new features that make planning and sharing events easier than ever. The update, available on the App Store, is the second recent upgrade for the iCloud+-exclusive digital invitation service.
What was the first app you ever downloaded? Photo: Apple
April 23, 2009: Less than a year after opening its virtual doors, the App Store reaches 1 billion downloads.
Peer-to-peer file sharing app Bump becomes the 1 billionth app to be downloaded. As a result of his purchase, 13-year-old Connor Mulcahey of Weston, Connecticut, wins Apple’s “1 Billion App Countdown” promotion.
He takes home an assortment of Apple products valued at more than $13,000, including a $10,000 iTunes gift card, a 32GB iPod touch, an Apple Time Capsule wireless router and a 17-inch MacBook Pro.
The popular Cal AI app violated a handful of App Store guidelines, according to Apple. It's still keeping a close eye, apparently. Photo: Cal AI
Apple briefly removed the popular calorie-counting app Cal AI from the App Store last week. The episode offers a clear message to developers everywhere, according to a new report: The company is still very much in charge of how apps handle payments — even in the wake of a landmark court ruling that loosened some of its long-standing rules.
The iPhone SDK plants the seeds for the App Store's stunning success. Photo: Apple
March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential.
When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative app distribution network.
At 25 billion downloads, Apple marked a major App Store milestone. Photo: Apple
March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”
The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.
Reps & Sets was built with AI coding tools, but it took more than just a few prompts
A year ago, I had no clue how to write an iPhone app. Now I’ve shipped a fully-fledged strength training app, built with AI coding tools, or “vibe coding” as it’s become known.
A lot of people get vibe coding wrong. They think it’s just for prototypes and messing around. It’s not. Used properly, it’s a skill you can learn and master. And with modern AI tools like Cursor, and the new Coding Assistant in Xcode, it’s now more accessible than ever.
So, if you’re curious about vibe coding and keen to give it a go, here are ten lessons I learned the hard way.
Ready to build empires? Now you can on Apple Arcade. Photo: Apple
Update: Apple Arcade subscribers can now get access to one of gaming’s most legendary franchises — Sid Meier’s Civilization VII Arcade Edition, arriving on the service Thursday. It’s a first for Apple Arcade, though it joins some other civ- and sim- game options on the App Store.
And other new titles join it at the same time on Apple Arcade: the Retrocade collection of classic arcade games, the whimsical adventure Felicity’s Door and the I Love Hue Too+ puzzle game.
If you want the latest updates to the iWork apps, you may need a fresh download and install. Image: Apple/Cult of Mac
With the launch of Apple Creator Studio Wednesday, Apple also updated its suite of productivity apps otherwise known as iWork. That’s Keynote, Pages and Numbers, which were always free and are now “freemium.” Some features will only work for Creator Studio subscribers, but others work for anyone using free versions of the productivity apps.
A variety of Apple services did remarkably well in 2025. Image: Apple
Apple Music and Apple TV just had their biggest month ever. That strong streaming performance added to a banner year for the collection of products that go under the heading of Apple services.
“2025 was a record-breaking year for Apple Services, marked by remarkable growth, global expansion, and continuous innovation,” said Eddy Cue, Apple’s senior vice president of services, in a press release Monday.
At one time, Hackulous aspired to be a Napster for pirated apps. Photo: Hackulous
December 31, 2012: App piracy hub Hackulous shuts down, bringing an end to two of its most popular pieces of software, Installous and AppSync.
Before the shutdown, iPhone jailbreak tool Installous allowed users to install “cracked” or pirated apps on their iOS devices, thereby avoiding paying Apple and developers. AppSync let users sync their cracked apps with iTunes.
The shuttering of Hackulous is a clear sign that the iPhone jailbreaking era is coming to an end — and that the App Store’s revolutionary business model is sound.
Apple’s App Store will introduce additional ad placements in search results beginning in 2026, Apple said Wednesday. The move represents a significant shift in how users will encounter sponsored content while browsing for new applications. And the iPhone giant took pains to explain why it’s making the move.
Apple is making sure apps don't just send your data to third-party AI services. Photo: Apple/Rajesh Pandey
Apple rolled out updated App Review Guidelines Thursday that require developers to explicitly disclose when they’re sharing your personal information with third-party artificial intelligence services — and get your permission first.
Apple — finally — put the App Store on the web. Screenshot: Lewis Wallace /Cult of Mac
The iPhone App Store is now accessible on a Mac. And iPad users can research what macOS applications are available. Anyone can see what Apple Watch apps are available. All of these are possible now that Apple finally put the App Store on the web Monday.
It’s long overdue, and still missing a feature many users would like.
Apple loosens App Store rules to give developers more flexibility Photo: Apple/Rajesh Pandey
Apple is making two developer-focused changes to the App Store. Developers can now upload additional documentation and assets while their app is under review.
Secondly, developers can create up to 70 custom pages — double the previous limit.
The App Store racked up 200 million downloads in less than five months. Photo: Graham Bower/Cult of Mac
October 22, 2008: During a conference call, Apple CEO Steve Jobs reveals that a user downloaded the 200 millionth app from the App Store that very day.
The news comes less than five months after the launch of the App Store, and only a month after Apple surpassed 100 million app downloads.
The I Am Rich app could be yours for the bargain price of $999.99. Photo: Ste Smith/Cult of Mac
August 10, 2008: The developer of I Am Rich, a pointless iPhone app that sold for a whopping $999.99, defends his notorious creation as “art.”
After Apple removed I Am Rich from the App Store in the wake of controversy over the app’s outrageous price and total lack of usefulness, its creator, German developer Armin Heinrich, says he made it as a sort of joke.
UK regulators armed with new antitrust rules go after Apple and Google. Photo: hozinja (CC BY 2.0)
Apple users in the UK could see significant changes to how they download apps, browse the web and make payments on their devices following new regulatory proposals announced Wednesday by Britain’s competition watchdog.
The Competition and Markets Authority (CMA) proposed designating both Apple and Google with “strategic market status” under new digital competition laws. That gives regulators unprecedented power to force changes to how the tech giants operate their mobile platforms.
“The targeted and proportionate actions we have set out today would enable UK app developers to remain at the forefront of global innovation while ensuring UK consumers receive a world-class experience,” CMA head Sarah Cardell said.
The EU's Digital Markets Act causes plenty of headaches for Apple. Photo: European Commission
Apple appears set to dodge potentially devastating daily fines from European Union regulators, according to a new report Tuesday. Sources indicate the company’s revised App Store policies will likely receive approval in the coming weeks.
An intrepid hacker gets the iPhone to say "hello." While the message is simple, the meaning is profound. Image: Ste Smith/Cult of Mac
July 20, 2007: Just a month after the original iPhone goes on sale, the first third-party app gets compiled and launched for the new platform. The Hello World app serves more as a proof of concept than a serious tool. However, it clearly demonstrates that third-party apps will become a cornerstone of the new iPhone economy.
July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, faster 3G data and a higher-quality build. The iPhone 3G launch also brings a new mobile operating system packed with features.
Apple’s second smartphone runs iPhone OS 2, which introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.
What was the first app you ever downloaded? Photo: Graham Bower/Cult of Mac
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers. Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
What was the first app you ever downloaded? Photo: Ste Smith/Cult of Mac
July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.
This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.
The DMA has again forced Apple to make sweeping changes to the App Store. Photo: Graham Bower/Cult of Mac
To avoid further penalties under the European Union’s Digital Markets Act, Apple has announced sweeping changes to its App Store guidelines for the EU.
However, it’s not happy with the EU’s additional demands and plans to appeal against this.