A joint initiative of adidas Foundation, Beyond Sport and Common Goal Football can open doors – but only if young people have the chance to step through them. With the World Cup set to shine a light on sport across the U.S., Canada and Mexico, adidas Foundation, Beyond Sport and Common Goal are launching Play Collective. Developed through adidas Foundation’s Playing for Purpose program, this three-year initiative will support intentional, community-based sport programming wit
We enter 2026 stronger than ever as football for good continues to grow We’re proud welcome six new impact organisations to the Common Goal community. Through a membership process, Common Goal has evaluated these organisations according to both basic and specific Football for Good criteria that establish how they use football to generate impact towards social topics aligned to the Sustainable Development Goals. These new members are delivering life-changing programmes
Stay up to date with stories, insights, and opportunities from across the Common Goal community — and see how football is driving social change around the world.
