Marketers Archives - Chief Marketer

Backstage With Chief Marketer: White Castle CMO Jamie Richardson at POSSIBLE 2026

At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice.

Marketers

What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]

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Marketers

This Golf Brand’s Strategy Is to Make Inclusive Marketing Par for the Course

To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.

Marketers

Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled

Wall Street investors know that, in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to the company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in […]

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AI

POSSIBLE 2026: From AI Theory to Application: How Some of the Biggest Brands Are Integrating AI Into Marketing

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

Marketers

Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]

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Marketers

Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]

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Marketers

What A Lead Generation Conference Taught Me About Fixing Ad Ops

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week. Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]

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Marketers

NBCU’s Peacock Is Officially On Its Way To Profitability

NBCUniversal successfully called its shot with the nickname “Legendary February.”

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B-to-B Events

Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE

Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event to discuss what’s new this year.