Blog
Low Ad Revenue Solution For News Websites
November 20, 2024
Starting a news website is a dream and a passion for some journalists, however generating revenue can be difficult, but what if there was a low ad revenue solution to…
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Ad Blocker Demographics: Are Your Audience Members Using Ad Blockers?
October 10, 2024
To understand why users utilise ad blocking, it’s essential to get a clearer picture of who is using this software most within the ad blocker demographic. If we look at…
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Ad Blocker Usage Statistics 2024
October 9, 2024
Let’s take a look at the ad blocking scene in 2024. The Industry has changed, and understanding this shift is important for both users and advertisers. We’ll explore how many…
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Increase Your Google Ad Revenue The Smart Way with B2.AI
August 27, 2024
As Google ad revenue remains to be the backbone of online revenue for many businesses, small or large, the rise of ad blockers presents a formidable challenge. Millions of users…
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The Surge of Ad Blocker Traffic in the UK: Anti-Ad Blocker Strategies
August 23, 2024
The use of ad blockers in the UK is on the rise, reflecting a broader global trend where users are increasingly seeking to control their online experience. With approximately 27%…
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Ad Overload: Are Publishers Showing Too Many Ads?
June 20, 2024
Publishers are increasingly conscious of ad overload, as the past decade has made them realise user experience is a key factor in developing brand-loyal customers. Display advertising remains a strong…
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Is Publisher Ad Revenue at Risk or Safe After WWDC 2024?
June 11, 2024
Publishers were relieved with WWDC24, as Apple did not announce a new content blocker that would be built into Safari for the iOS 18 update. It is uncertain whether this…
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CSS ad blocking: Generating charges for ads that were never shown
April 29, 2024
We all know ad blockers stop ads, however not many know there are different types of ad blocking, CSS ad blocking and domain ad blocking, The two types can have…
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Ad Fraud: The Digital Crime Gaining Awareness
April 22, 2024
It is alleged that $84 billion of ad spend was wasted due to ad fraud, according to Forbes. That would account for almost 14% of the global digital ad spend…
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How B2 differs: Anti-adblocking, Targeted Advertising, Analytics
February 20, 2024
Our team is often told by publishers and ad tech companies that they already have an anti-adblocking solution. Whether this is complex analytics or an “ad revenue recovery” platform. In…
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