Announcing Our Digital Marketing Technology System for Brands: Putting Transparency and Marketer Control First
By Mike Peralta
AudienceScience has always been in the business of firsts: from being the first DMP for ...
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When More Is Not More: The Case Against “Multiplatform”
By Mike Peralta
I’m not sure what it is that predisposes marketers towards creating complexity. But while peers ...
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The More Partners You Work with, the Worse Your Campaigns Perform
By Mike Peralta
Imagine that you are a wealthy art collector who likes to buy art at auctions, ...
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It Is Nearly Impossible to Benefit from a “Best-of-Breed” Technology Approach
By Mike Peralta
In this third section, I have one more analogy for you. This one is in ...
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Is your Campaign Reaching More Bots than People?
By Mike Peralta
Despite great leaps in advertising technology, fraud is still a major problem for multi-national advertisers. ...
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Has the Ad Tech Sector Reached a Turning Point?
By Mike Peralta
It seems that the benchmark for coming of age has shifted from 18 years to ...
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Interview With Nick Manning, CSO Ebiquity
By Mike Peralta
We sat down for a conversation with Nick Manning, Chief Strategy Officer at Ebiquity. We discussed his ...
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