Found Before They Search

By Tessar Napitupulu - Founder of Arfadia, Forbes Agency Council

The definitive guide to Search Everywhere Optimization for the Indonesian market. This is not another "how to do SEO" book. This is a 27-chapter, data-driven playbook that maps how 229 million Indonesian internet users actually search across Google, TikTok, YouTube, Instagram, AI assistants, e-commerce marketplaces, and voice platforms. Every chapter is backed by real data, and every strategy comes from campaigns Arfadia has executed for 625+ clients since 2008.

27 Chapters 80 Tables 46 Visualizations Bilingual EN/ID

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Cited or Silent - The Definitive GEO, AEO and AI Visibility Playbook by Tessar Napitupulu

Cited or Silent: The Definitive GEO, AEO & AI Visibility Playbook

By Tessar Napitupulu - Founder of Arfadia, Forbes Agency Council

The most comprehensive guide to Generative Engine Optimization. It maps how eight AI gatekeepers, ChatGPT, Google AI Overviews and Gemini, Perplexity, Copilot, Meta AI, DeepSeek, Claude, and Grok, decide which brands to cite, with platform-by-platform strategies for each. Includes the SE Ranking 30-million-citation study, the Princeton GEO findings, predictive citation modeling, industry playbooks for healthcare, finance, property, automotive, education, travel, and e-commerce, a runnable 90-day sprint, agentic commerce strategies, and the complete RoGEO measurement framework. Now available in English and Bahasa Indonesia.

91 Chapters 27 Tables 37 Visualizations 148 References

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About the Author

Tessar Napitupulu

Founder and CEO of PT Arfadia Digital Indonesia, established in 2008. Member of the Forbes Agency Council. Tessar pioneered Generative Engine Optimization (GEO) for the Indonesian market in 2023 and coined the SEOv2 (Search Everywhere Optimization) methodology. Under his leadership, Arfadia has served 625+ clients across 50+ countries, maintained a 92% client retention rate, and earned triple ISO certification. Both ebooks are written from direct experience managing campaigns for enterprise clients including Allianz Indonesia, BPJS Ketenagakerjaan, BMW, and Daikin.

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Frequently Asked Questions

Are these ebooks really free?

Yes. Both ebooks are completely free to read. Arfadia publishes them to educate the market about modern search optimization and to demonstrate the depth of expertise behind our services. There are no hidden fees, upsells, or paywalls.

How do I access the ebooks?

Click "Read This Book" on either ebook, which takes you to the book's dedicated page. There you can fill out a short form (name, email, company) and receive a secure reading link via email. The books are in HTML format with an interactive reader, sidebar table of contents, chapter navigation, language toggle (English/Indonesian), and dark/light mode.

Who should read "Found Before They Search"?

This book is ideal for anyone who manages digital visibility for a brand in Indonesia or targeting the Indonesian market: CMOs, marketing managers, SEO specialists, business owners, and agency professionals. It covers the full spectrum of search platforms (Google, TikTok, YouTube, Instagram, AI assistants, e-commerce marketplaces) with Indonesia-specific data and strategies.

Who should read "Cited or Silent"?

This book is for anyone who wants to understand and implement Generative Engine Optimization (GEO). If you want your brand to be recommended by ChatGPT, Gemini, Perplexity, Claude, or Copilot, this book provides the complete methodology including Arfadia's proprietary RoGEO measurement framework.

Are the books available in print or PDF?

Currently, both books are available in an interactive HTML format designed for comfortable reading on any device, including desktop, tablet, and mobile. The format includes a sidebar table of contents, chapter navigation, language toggle, dark/light mode, and data tables. PDF and print versions may be released in the future.

Can I share these ebooks with my team?

Absolutely. We encourage sharing. Each person on your team can register with their own email to receive their own reading link. For corporate teams who want a guided walkthrough of the material, Arfadia offers SEO Training Workshops and GEO Corporate Training based on these books.

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