Macy’s CMO on modernizing around celebrations and moments—including the Fourth of July
Sharon Otterman talks about the “Celebrations Start at Macy’s” marketing platform.
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Ad Age Podcasts
View AllHow Macy’s is modernizing a legacy brand around celebrations and customer moments—including the Fourth of July
Sharon Otterman, CMO of Macy’s, talks about the “Celebrations Start at Macy’s” marketing platform and how the retailer is approaching tentpole moments this year.
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20 brands catching Gen Z’s attention right now and how they are doing it
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