Kate Rouch steps down as OpenAI CMO
The company is seeking a new permanent CMO as Rouch steps away to focus on her recovery from cancer.
Creativity
View AllView AllBiscuit brand charmingly captures New Zealand life with 24 docu-style ads
Griffin’s “Life Needs a Biscuit” features a set of observational short films from documentarian Florian Habicht.
Featured
Agency Brief—Terri & Sandy continues leadership revamp with Martin hire
This week, we’ve got an exclusive on Terri & Sandy’s C-suite hire, and we dive into Publicis Groupe’s continued push into sports.
Ad Age crossword puzzle—brands on purpose
Brands champion communities and social causes with purpose-led campaigns.
In an attention economy, TV ads still make the strongest memories
As consumers fluidly jump from social feeds to podcasts, search engines, and streaming apps, capturing meaningful attention has never been more challenging. Amid this clutter, TV – both traditional and streaming – continues to stand apart. Its premium, immersive environment not only commands attention but converts it into lasting memory and measurable action.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Brand Report
View AllAd Age Brand Report 2025—ranking the biggest marketing spenders
Explore Ad Age’s Brand Report—the biggest companies, ranked by total marketing spend (including advertising, promotion and marketing services) across the U.S. and worldwide.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllDismantling excuse culture—Innocean on turning limitations into possibilities
Inside the agency’s quest to understand excuses and the limiting beliefs behind them.
How brands can help Gen Z find fulfillment beyond curated feeds
Three principles brands can follow to help Gen Z turn digital discovery into an opportunity for belonging.
How agency buyers evaluate AI claims in M&A deals
Tips for how to spot an agency using AI in ways that make sense for the customer.
Ad Age Podcasts
View AllNot every brand needs to chase viral trends—‘Fruit Love Island’ proves it
On Ad Age Insider, Gillian Follett describes why the format for “Fruit Love Island” matters more than AI—and what brands should and shouldn’t copy.
Gen Z Marketing
Gen Z career advice—should I join a small agency or a holding company?
Pereira O’Dell’s Mona Munayyer Gonzalez shares career advice for Gen Z ad pros—on choosing between big and small agencies and whether grad school is worth it.
