YOUR GAME PLAN FOR BUILDING A CULTURE OF CHARACTER
Athletic Curriculum
The 2Words Curriculum provides coaches with memorable lessons based on a simple, easy-to-teach two word phrase for each character lesson.
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Captains Course
The Captains Course is a 10-week, personalized game plan that helps coaches develop player-led teams.
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Speaking & Leadership
Coach Mackey encourages coaches and athletes across the nation through speaking engagements and leadership events.
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Coach Development
2W has partnered with Ecsell Sports to combine real-world usable data with training videos from Coach Mackey. Our Coach360 Podcast adds insight and conversation to the coaching community.
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The Texas Way
The Texas Way is a collaborative campaign between THSCA, THSADA, and 2W to raise the standard of sportsmanship at all levels of Texas athletics.
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Elementary Curriculum
Game Day with Coach Mackey helps P.E. coaches connect character development lessons with global games and trivia for grades K-5.
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Schools
1.5 MILLION
Athletes & Coaches
ONE
Purpose
BENEFITS OF 2WORDS
Video Lessons
The center of the curriculum is the weekly 8- to 10-minute videos where Mackey addresses the athletes to help them find success in sports and in life.
Written Lessons
Each weekly video comes with an in-depth workbook featuring content for athletes, captains, coaches, and families, as well as daily quotes and additional resources.
Fully Digital
No worries about shipping costs or carting around paperwork because the curriculum is fully digital, and it can be accessed from anywhere with an internet connection.
Parent Portal
Parents are an invaluable resource for any sports program, and we want to keep them in the loop with this curriculum. To that end, parents receive their own log-in to view Family content and the weekly videos.
Fresh Content
We want to provide options for the coaches who use our curriculum. So, every year, you’ll receive brand new video and written lessons as part of your annual subscription.
Lesson Archive
In addition to the new content that comes every year, coaches have access to prior seasons of the video and written lessons, so you’ll always have access to the exact topic you want to cover.
OUR MISSION
In 2017 we set out on a mission to impact one million coaches and athletes with the 2Words Character Development Curriculum every week. We began this March to a Million because we believe that having big goals and big dreams is essential to finding success in sports and in life.
In 2025, we are proud to say that not only did we meet that goal, but have nearly doubled it. Now we have set out to see just how far and wide this movement can go. With the help of coaches like you, we will achieve our dream of making a positive impact on the lives of millions of coaches and athletes through the 2Words Character Development Curriculum.
OUR COMMITMENT
Impact over income. Mission over money. This has been the mantra of 2Words from the start. We recognize that finding funding can sometimes be challenging. If you believe there is value in this program for your students and coaching staff, please contact us. If money is a concern, know that there is not a single school that has desired the curriculum that does not have it due to finances alone. That is because we are committed to providing a program that is full of impact and attainable within your budget. Flexible pricing is available on all of our curriculum packages. Reach out to our team directly or request a quote below to learn more.
Official Partners
“The 2Words program has transformed campuses across Texas, showing how athletics can shape young lives and strengthen communities. By equipping coaches to connect deeply with athletes, 2Words inspires entire schools to embrace character and leadership.”
Coach Joe Martin, Executive Director of Texas High School Coaches Association
MEET COACH MACKEY
Stephen Mackey, better known as “Coach Mackey” to athletes & coaches across the nation, is a player development coach, keynote speaker, and founder of 2Words Character Development (est. 2017).
Building on the Six Pillars of a Championship Character – Toughness, Integrity, Belief, Excellence, Effort, and Service – Mackey equips teams and organizations to elevate their performance by building a culture of character.
Mackey is also the co-author of The Locker Room, a Wall Street Journal Best-Seller. The Locker Room explores the power of communication to heal hurt, overcome adversity, and build a unified team.
