WPForms Turns 10: A Decade In, and We’re Just Getting Started

Ten years.

I’ll be honest, when I sat down to write this post, I kept trying to come up with some clever opener about what the world looked like in 2016. But the truth is, the thing I keep coming back to is much simpler: ten years is a long time to do anything, and the fact that over 6 million websites still trust us to power their forms is not something we take lightly.

WPForms started because creating a contact form on WordPress was harder than it needed to be. That was it. And while the plugin has grown into something far bigger than a simple contact form builder, that core idea still drives every decision we make: forms should be easy.

So to everyone who has been with us from the early days, and to those of you who just installed WPForms last week, thank you. This one’s for you.

And because we like to celebrate with our community, we’re running our biggest birthday sale yet.

Save 60% on WPForms during our 10th birthday sale

The numbers so far

A decade of form building has added up to some milestones worth reflecting on:

  • 6 million+ active installs on WordPress sites around the world
  • 305 million+ total downloads from WordPress.org
  • The #8 most popular plugin on WordPress.org, out of nearly 60,000
  • 13,400+ five-star reviews (and a 4.9 rating we’re fiercely protective of)
  • 2,100+ form templates ready to use
  • 29,000+ members in our VIP Circle Facebook group
  • 800+ blog articles and 450+ developer docs published

These numbers represent real people running real businesses, and that matters to us more than any ranking.

What we shipped this year

If the first nine years were about building the foundation, this past year was about making WPForms the kind of tool that handles your entire workflow, not just the form itself.

We shipped more major features in the last twelve months than any year before. Here’s what happened.

Quizzes that practically build themselves

We launched the Quiz addon in January, and it’s already one of our most popular features. You can build graded quizzes, personality quizzes, or weighted scoring quizzes right inside the form builder you already know.

AI generated quiz

WPForms AI can even generate a complete quiz for you. Describe what you need in plain English, and it creates the questions, answer choices, scoring logic, and outcomes. You can publish it as-is or tweak it to your liking.

Whether you’re qualifying leads before a sales call, onboarding new employees with knowledge checks, or just creating something fun to drive engagement on your site, this addon covers all of it without needing a separate quiz tool.

PDF generation (our most requested feature, ever)

For years, the single most common feature request we received was the ability to generate PDFs from form submissions. People wanted invoices. Certificates. Branded copies of entries. Contracts with dynamic data.

In August, we shipped the PDF addon, and it goes well beyond a basic entry export. You can create fully customized PDF documents that pull in form data, match your branding, and attach automatically to notification emails.

WPForms PDF Templates

If you’ve been copying form submissions into a separate tool just to create a professional-looking document, those days are over.

Two fields that change how you collect data

We added two entirely new field types this year, and they both solve problems that used to require workarounds or third-party tools.

The Camera field (released November) lets people take a photo or video directly from their device and attach it to the form. No separate upload step, no file size confusion. Think warranty claims, site inspections, ID verification, before-and-after photos. If you’ve ever asked someone to “please upload a photo” and gotten a blurry screenshot of their desktop instead, you’ll appreciate this one.

camera field display

The Map field (released February) adds interactive, branded maps to your forms. You can pin your own locations and let visitors select one, or allow them to drop their own pin. It’s part of the Geolocation addon and it’s perfect for multi-location businesses, delivery services, event registrations, or any form where “where?” matters as much as “who?” and “what?”

WPForms Map field

Form Themes for everyone

For a long time, making your forms look polished meant either knowing CSS or being lucky enough to use a page builder we supported.

This year, we fixed that properly. We launched Form Themes for Elementor in June, then brought Form Themes directly into the WPForms builder in August, so every single user can style their forms without code.

There are over 40 professionally designed themes to choose from, with one-click application and a live visual preview. Pick a theme, customize it if you want to, and your form looks like it was designed on purpose. No more fighting with your theme’s CSS to make a form look halfway decent.

Eight new integrations (and counting)

This was the year WPForms became a proper automation hub. We released eight new integrations that connect your forms to the tools you’re already using:

  • Google Calendar turns form submissions into calendar events automatically
  • Google Drive sends form uploads and data straight to your Drive
  • Airtable syncs form data to your bases and tables in real time
  • Notion pushes submissions directly into your Notion databases
  • n8n connects your forms to 500+ apps with AI-driven workflows
  • Make for visual automation workflows
  • Pipedrive and Zoho CRM for sales teams who need form data in their CRM

The theme here is clear: a form submission shouldn’t be the end of a process. It should be the start of one. Whatever your tech stack looks like, WPForms can now talk to it.

Payments for everyone, not just Pro users

WPForms has supported Stripe, PayPal, Square, and Authorize.Net for a while now, but this year the story was about access. We made a deliberate push to open up payment features to every WPForms user, not just those on higher-tier plans.

Last April, Square payments became available to all users. If you already use Square for in-person transactions, your online forms can now use the same system for one-time and recurring payments, without needing a Pro license.

Then just this month, we did the same with PayPal. Every WPForms user, including free Lite users, can now accept PayPal, credit cards, Apple Pay, Google Pay, and Venmo through their forms. We also added webhook support for more reliable payment tracking.

The bottom line: if you have a WordPress site and WPForms installed, you can accept payments. No upgrade required to get started.

Under the hood: a smarter form builder

Some of the most impactful changes this year aren’t flashy new features. They’re improvements to the day-to-day experience of building and managing forms.

Entry Automation (launched June) lets you schedule automatic exports and deletions of your form entries. Set it once, and your entries get exported to CSV on whatever schedule you choose. No more Monday morning manual exports.

Schedule entry export

AI-powered form creation got a serious upgrade. The AI can now generate forms with calculations, conditional logic, and even complete quizzes. The AI Chat panel docks to the side of the builder so you can keep refining without losing your place.

We also added multi-field selection (select, drag, duplicate, or delete several fields at once), keyboard shortcuts for common actions, and full undo/redo support in the builder. Plus support for the WordPress Abilities API, which lets AI tools and automation platforms interact with your forms directly.

Celebrate with us (and save 60%)

Ten years calls for a proper celebration. Get 60% off all WPForms plans during our 10th birthday sale.

Claim Your 60% Birthday Discount

Whether you’re a new customer exploring what WPForms can do, or a current user thinking about upgrading to Pro or Elite to unlock some of the features above, now is the time.

What’s next

I can’t share specifics yet (where’s the fun in that?), but I can tell you this: we’re not slowing down. The team is already working on features that will make the next year just as packed as this one.

If you want to stay in the loop, our VIP Circle Facebook group is the best place to hear about new releases first and share feedback directly with the team.

Thank you

Ten years of building forms. Ten years of listening to feedback and trying to make our plugin a little better every single release. None of that happens without the people who use WPForms every day.

So thank you. For choosing us, for telling us how we can help you succeed, for recommending us to your clients and colleagues, and for sticking around.

Here’s to the next ten.

Join The Celebration and Save 60%

Lauren and the entire WPForms team

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPForms is funded, why it matters, and how you can support us.

Lauren Drew

Lauren is the Product Manager for WPForms, a WordPress enthusiast, and a champion for small businesses. Learn More

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