Solid

It’s a very solid analytics plugin and a great choice when you want to keep your visitors data to yourself.
Is it perfect? No.
There are a few features missing in the PRO version, IMO.
1. There’s no screen movement video recording available. That’s a very interesting feature to potentially find out where your visitors/customers are struggling.
2. Click tracking can’t be used with custom URL patterns. I now see that the latest update added classes and IDs to custom pattern which is a big step in the right direction.
3. If you use one of the major form builders (Gravity Forms) to create order forms with online payment there’s no way to track and record the total $ amount of submitted orders.

But again, it’s probably still the best WP analytics plugin out there at the moment, considering privacy and conformity with privacy protection laws, and overall features.