disable admin-tracking breaks the plugin
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i got the same problem as the person below, disabled ad-blockers, cache, tried on different browsers as incognito/guest but problem persisted. only unchecking “disable tracking of admin users” solved the problem.
https://wordpress.org/support/topic/google-analytics-code-isnt-being-inserted-when-it-should-be/
on another note, the plugin de-activated last august by itself, so i’m missing 7 months of data.
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