Different encoding for double quotes

Howdy Arturs,

Why are they different?

They are different because when the product title is output (and the same is true for the breadcrumbs) the WordPress function named the_title is called which then further processes the title through a function named wptexturize. The documentation on that function can be found here: https://developer.wordpress.org/reference/functions/wptexturize/

WooCommerce does provide some dynamically named filters that could be leveraged to force the product title to use typographer’s quotes when it is output in the cart/mini-cart/checkout page etc.

Here’s the filter that I would suggest using: https://github.com/woocommerce/woocommerce/blob/3.9.2/includes/abstracts/abstract-wc-data.php#L751

The hook prefix part of that filter name, in this case, would be woocommerce_product_get_ and since the property that we want to filter is name the full filter name would be woocommerce_product_get_name and it would pass the raw database value for the product title through the filter so one could hook into that filter with a callback function to run wptexturize against the value. Putting all of that together might look something like:

add_filter( 'woocommerce_product_get_name', 'wptexturize' );

It’s usually recommended that these types of snippets be placed in your theme’s functions.php file, but I personally don’t think that’s a good idea since depending on how the theme update works you may lose these custom changes when updating your theme. Some people use the [Functionality](https://wordpress.org/plugins/functionality/) plugin or something similar for this purpose.

• This reply was modified 6 years, 2 months ago by wbrubaker.a11n.